unlocking potential, people are the key
DESCRIPTION
1m people started using the internet in the last 12 months. How can people help more people to get online? Can we close this gap? And why should anyone be interested?TRANSCRIPT
Section Divider: Heading intro here.
Citizens Using Technology
Helen Milner
1 December 2010
1,000,000
It’s now very stark the difference between the big groups of our society who are online and who are offline
30.1m people use the internet everyday
Source: ONS 2010
31m people bought goods online in the past 12 months
Source: ONS 2010
17.4m people used the internet to watch TV or listen to the radio
11m more than in 2006
Source: ONS 2010
Top 20 countries by % of population online (2010)
June 2010 data www.internetworldstats.com/top20.htm
2007 compared to 2010(internet use by % of population)
2007 Source: http://www.internetworldstats.com/topusage.htm
30.1m adults use the internet every day BUT 9.1m never use it
Source: ONS 2010
Who is online? (has ever used the internet)
› 99% of 16 – 24 year olds and 96% of people aged25 - 44
› 95% of people earning more than £20,800› 93% of people with a good O Level or GCSE (grade A
–C) or higher qualification› 94% of people who are buying a house with a loan or
a mortgage have an internet connection› 92% of households with dependent children› 87% of Londoners› 84% of men, 81% of men use the internet everyday
Who is offline? (has NEVER used the internet)
› 60% of the over 65s have never used the internet› And 68% of people who are widowed› 55% of people with no qualifications› 31% of people earning less than £10,399› 29% of people from the North East of England› 21% of women
As more people get online the excluded are left further behind
1 2
Why non-users don’t use the internet
“Does the internet improve lives?” Freshminds April, 2009
Internet and peoples lives
3.00
3.50
4.00
4.50
Self Confidence
Overall happiness
Quality of life
Ease of organising social gatherings
Informed on current affairs
Skills to get a new job
Confidence talking to different people on different subjects
Confidence expressingviews to key
decision makers
Connection to family andfriends who aren't local
Informed on local affairs
Internet user Internet non-user
“Does the internet improve lives?” Freshminds April, 2009
More confident
Happier
Better quality of life
More informed
UK online centres users lives – before and after
0%
20%
40%
60%
80%
100%
I do not feel concerned about my levels of qualifications, training or skills
n=75
I do not feel concerned about my work position
n=51
I do not feel concerned aboutmy health
n=75
I felt part of my local community
I communicated as much as I would have liked
with my family
I communicated as muchas I would like to with friends
"Yes" Before "Yes" After
“Does the internet improve lives?” Freshminds April, 2009
Communicate more
Feel more connected to local community
Feel less concernedabout skills, workand health
231,560
Skills Strategy – Nov 2010
› “Using a computer and the internet are now basic skills for employability, and for many other aspects of learning and living.”
The network of UK online centres› 3500 self-managing, independent
community partners– Community & Voluntary centres, Public
Libraries, Education and other venues› Outreach delivery: job centres,
sheltered housing, housing associations, schools, SureStart centres, post offices, village halls
› Approx 30,000 volunteers active in the network today
is part of
is linked to
myguide› 231,560 registrations since 1 April 2010› 95% users very satisfied or satisfied› Simple to use, big buttons› Basics, plus intro to … Facebook et al› High levels of accessibility› Free on the internet for anyone to use› Fully supported with tutors guides
Online Services› £900m – minimum cost saving if all digitally
excluded got online and interacted with Gov› Online Services – online shopping, online
banking, online government› Online Jobs – c. 20% all new jobs not available if
you’re offline› However, only 21% of internet users in group DE
use Government or Council websites– Data from Ofcom Technology Tracker, Quarter 1 2010
Skills Strategy – Nov 2010
› “We will also look to ensure that those who are most disadvantaged can continue to obtain free support for short courses such as Online Basics”
Online Basics
www.HelpPassITon.co.uk
Skills Strategy – Nov 2010
› “The support that they need to get online is often best provided in informal community settings with help from volunteers or friends and family, or integrated as part of other courses.”
Our network of community partners› Community partners
– Community & Voluntary centres, Public Libraries, Education and other venues
– Capacity building– Sharing expertise
› Outreach delivery: job centres, sheltered housing, housing associations, schools, SureStart centres, post offices, village halls
› Growing 30,000 Volunteers and making them a network
231,560… just 769,440
to go
