unlocking your content's potential #icc2014 keynote
Post on 15-Sep-2014
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DESCRIPTION
This is Joe Pulizzi's keynote presentation at the Intelligent Content Conference 2014 #ICC2014 in San Jose. The presentation covers why content strategists need to help marketers understand their clear "why" for content marketing, and the three integrated steps to making that happen.TRANSCRIPT
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@JoePulizzi
TODAY’S PRESENTATION:
Unlocking Your Content’s Potential(and Driving Business)
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@JoePulizzi
There Is One Keyto a Successful
Presentation
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@JoePulizzi3
Image courtesy of Pooky Poetry
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@JoePulizzi
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@JoePulizzi
The Disclaimer
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@JoePulizzi
ACT ONE
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@JoePulizzi
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@JoePulizzi
The Evolution ofContent Marketing
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@JoePulizzi
91/100
http://bitly.com/cm-research
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@JoePulizzi sodahead.com
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@JoePulizzi
Just 42% believe their content marketing is effective
http://bitly.com/cm-research
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@JoePulizzibriancromer.com
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@JoePulizzi
CONTENT
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@JoePulizzi
Enabling Women to Have More Quality Time with
Their Families
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@JoePulizzi
Enabling Teen Girls to Be More Confident with
Their Bodies
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@JoePulizzi
Helping Men Become Better Men
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@JoePulizzi
Help Engineers Answer the Most Challenging
Industrial Solder Questions
32
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@JoePulizzi
Your Sweet Spot
What You Know
What Your ProspectCares About
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@JoePulizzi
TECHNOLOGY
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@JoePulizzi tractiondemand.com
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@JoePulizzi
BUSINESS
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@JoePulizzi
• CMO Gas Station Example
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@JoePulizzi
TAKEAWAYS1. You Need to Question Your Marketers on
their Content Creation (WHY?)
2. You Need to Sell Intelligent Content Based on Sales, Savings or Sunshine.
3. Understand the New Paradigm in Marketing – Owned Audiences are the Key!
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@JoePulizzi
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