unnatural links, google penalties, prevention & recoveries in 2014
DESCRIPTION
Unnatural Links, Google Penalties, Prevention & Recoveries in 2014 Important concepts: Natural vs Unnatural Links 27 Types of Unnatural LInk Building Techniques & Strategies 1. Link for Link 2. Money for Links 3. Goods or Services for Links 4. Guest Posting 5. Automatically Generated Links 6. Widget Links 7. Advertorials 8. Text Advertisements that pass PageRank 9. Articles & Commercial Anchor Text 10. Web-Directory Links 11. Footer links 12. Sitewide links 13. Blogroll links 14. Forum & Blog Comments 15. 100% Do-Follow Links 16. Anchor Text Over-optimization 17. Geographically Irrelevant Links 18. Contextually Irrelevant Links 19. Link Velocity Spikes 20. Article Directories 21. Link Networks 22. Press Releases 23. Bookmark Sites 24. Resource Pages 25. Sites that Sell Links 26. Social Profile Links Halifax Google Penalty Case Study Lastminute.com Negative SEO Case Study Google Manual Penalties Google Algorithmic Penalties Google Penalty Prevention Techniques Google Recovery and Dilution TechniquesTRANSCRIPT
Razvan Gavrilas Be-Wizard – Rimini March 2014
UNNATURAL LINKS & PENALTIES
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WHO AM I? IT
Marketer SEO Geek
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Natural Link
Unnatural Link
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27 unLINKs
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1. Link for Link
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2. Money for Links
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3. Goods/Services for Links
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4. Guest Posting
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5. Automatically Generated Links
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6. Widget Links
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7. Advertorials
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8. Text Advertisements
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9. Articles & Commercial Anchor Text
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10. Web-directory Links
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11. Footer Links
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12. Sitewide Links
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13. Blogroll Links
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14. Forum & Blog Comments
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15. 100% Do-follow Links
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16. Anchor Text Over-Optimization
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17. Geographically Irrelevant Links
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18. Contextually Irrelevant Links
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19. Link Velocity Spikes
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20. Article Directories
Last night I wrote 100 articles
Good Job! My SEO
Padawan
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21. Link networks
Last night I wrote 100 articles
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22. Press Releases
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23. Bookmark Sites
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24. Resource Pages
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25. Sites that Sell Links
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26. Social Profile Links
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27. Any Link
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How to Spot a Penalty?
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How did everything begin?
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Link Profile
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Shady No. 1- Web-directory Links
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Shady No. 2 - Easily Pattern-able Links
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Shady No. 3 - Advertorials
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The Drop
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How to Spot Negative SEO?
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How to Spot Negative SEO?
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Brand vs Commercial Anchor Text
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Link Profile
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Unnatural Links
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Drop Analysis
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and … BOOM 2 Day Recovery!
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Analyze
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GWT
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M is for Misleading!
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Step No. 1 – Prevent by Analysis
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Step No. 2 – Prevent by Continuous Tracking
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Step No. 3 – Prevent by Instant E-mail Alerting
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Disavow
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Dilute
