unnext workshop on paperless trade facilitation for small ... study _ etraceability... · •...

UNNExT workshop on

Paperless trade facilitation for

Small and Medium-sized Enterprises

2-4 February 2015

United Nations Conference Center (UNCC)

Bangkok, Thailand

TRACEVERIFIED

E-traceable Fishery and Aquaculture Products in

Vietnam

www.TraceVerified.com

Ly Hoang Hai

MD, Electronic Traceability Project,

Vietnam

Agenda

1. Why tracing?

2. How TraceVerified facilitates participation of

Vietnamese exporter SMEs in global value chain

3. Key functions of TraceVerified application

4. Innovative traits of TraceVerified

5. Benefits of Electronic traceability

6. Success factors and lessons learned from

TraceVerified project

7. Replicability of TraceVerified


Why tracing? Why should Vietnamese fishery

exporters care about TraceVerified?


• Vietnam is one of important countries of export agriculture and

fisheries in the world:� Cashew, pepper #1; rice &coffee #2; seafood #5, tea #7.

� Shrimp and catfish are high proportion of total seafood exports of

Vietnam.

• Vietnamese food products put in place regulations requiring

traceability information for the shipment of imported products:� Regulation No. 178/2002 and No. 1005/2008 of EC.

� Vietnam regulations: Circular 03/2011/TT-BNN & PTNT and Circular

74/2011/TT –BNN & PTNT.

• Many independent organizations like GAP, ASC, BAP also require

traceability.

• Vietnamese fishery exporters are using paper-based tracing

documents.� Large number of paper records, huge storage.

� Take time in finding the records.

� Risk in information management.

How TraceVerified facilitates participation of

Vietnamese exporter SMEs in global value chain


• TraceVerified: initiated by Sac Ky Hai Dang, Funded from the GCF

- Danish Government’s Organization.

• Develop an paper less, implement a low-cost, user-friendly app for

the various aquaculture supply chains in Vietnam.

• Ensure end-product quality, hygiene and other requirements by

buyers, importers, import countries’ regulatory bodies and

consumer associations.

• TraceVerified collect and transports verified information from food

producers to food buyers.

• TraceVerified assists food producers by verifying the information

and creating thereby a trust centre between sellers and buyers

Key functions of TraceVerified application


• 100% Vietnamese developed, low-cost IT system

• Works on common platforms and devices, not require significant

investment in new hardware or devices.

• System requirements: Web-based Windows XP, Windows Vista

and Windows 7.

• GS1 is used as base code for larger TraceVerified users

• Handheld, low-cost QR code scanners are used and end-users

only need to have minimal user training.

Sample TraceVerified stamp

To the right: GS1 Code; upper line: T Code (optional); center: QR code

How does TraceVerified work?


TraceVerified’s product

Traceability Report


Innovative traits of TraceVerified


• Low cost.

• Minimum investment in hardware and software needed

• Works on smartphone in order to encourage more

• Includes Excel forms with pre-built formula

• Easy to use by small scale farmers, with minimal

instructions and training.

Benefits of Electronic traceability


• To food exporters:� Meet traceability requirements as required by the EU, US, Canada,

Japan.

� Ensure the ability to strore and trace information of shipments by

electronic tool.

� Help company to perform recovery and removal unsafe/substandard

units quickly and accurately.

� Monitor and control the rapid flow of information in the production

chain.

� Information management closes the production, reduce costs time

and eliminating errors in the recording paper.

• To authorities/gorvernment:� Manage the quality of the goods on the market by getting information

easily and quickly.

� Can check detailed information on every shipment, help to verify the

information and documents to be quick and convenient.

� Reduce paperwork management.

Success factors and lessons learned from

TraceVerified project


• Success factors :� Partnering closely with key customers in the aquaculture value

chain, getting their support to implement TraceVerified along

their value chain.

� Successfully implementing new ideas to the aquaculture and

SME exporters in Vietnam.

� Broadening network, work with FAO and other oganizations.

• Lesson learned:� Most of agriculture and fisheries export products are raw/crude

products => the demand for traceability is not urgent.

� Food exporters not ready to provide transparent information

unless they have the pressure from customers, importers or

authorities.

� Awareness of food manufacturers in Vietnam about traceability

and paperless are limited

Replicability of TraceVerified to other supply

chains in Vietnam and beyond


• Expand service to other fisheries and agro-products

supply chains,

• Advocate national policies for more comprehensive,

enforceable traceability and quality assurance policies.

• Looking for new funding support:

� Improve the TraceVerified application

� Bring the system to more disadvantaged small farmers in

remote areas .

• Working with policy makers to popularize electronic

traceability system to all food supply chains in Vietnam.

unnext workshop on paperless trade facilitation for small ... study _ etraceability... · •...

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