unpacking business models for the arts and digital
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Building digital capacity for the arts Seminar 4: Emerging business models for the digital environment Mel Norman, Theme Champion for Business Models and Growth, Creative Industries Knowledge Transfer Network What do we mean when we talk about business models? What are the components and how can you understand whether your business model is fit for purpose? What changes might you make in order to improve revenue flows; is social media a friend or a foe to the conventional business model? BBC Academy and Arts Council England have joined forces to offer training and guidance to the arts sector across England on how to maximize the creation and distribution of high quality arts content for audiences on digital platforms, including online, mobile and internet protocol television. The Building Digital Capacity for the Arts programme, announced in September 2010, will support the development of the arts sector’s media production skills by bringing together the BBC Academy’s media and digital experience with the Arts Council’s extensive knowledge of the arts sector. The initial programme runs from March 2011 - August 2012 and consists of a series of practical seminars and workshops. For more information and video and audio content from this series visit http://www.artscouncil.org.uk/digitalcapacityTRANSCRIPT
| Media – Sauce | Mellissa Norman
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Unpacking the business model@melmediasauce
| Media – Sauce | Mellissa Norman
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Pact, BBC, Endemol, BBH, NESTA, C4, UNESCO, Social Media Week, Nokia, Ogilvy, Facebook, Skillset, CIDA, Southwest Design Forum, Metropolitan Film School, NixonMcinnes, Executives Association of Great Britain, and the Brighton Festival, as well as over 200 SMEs.
Picture by Owen Blacker
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Theme Champion Business Models & Growth
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The beginning. The story of my search for Business models
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The current situation…
“Great business models can reshape industries and drive
spectacular growth. Yet many companies find business-model
innovation difficult. Managers don’t understand their existing
model well enough to know when it needs changing—or more
importantly, how to change it.”
Harvard Business Review, "Reinventing Your Business Model" by Mark Johnson, Clay Christensen and Henning Kagerman
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businessmodelgeneration.com
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Mobile + Electric cars =Better Place
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Mobile + Co-creation = GiffGaff
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Clothing + subscription=Manpacks
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Gaming + 2nd hand market=Green Man
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Innovation
Creativity
Passionate
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“If you want your business to be phenomenal, you have to put the time into your business, and if you want your creativity to be phenomenal, you have to put your time in there, too. I have to be strong on both sides. So I’ve learned that being more clear and direct about how I want my business to run makes me more creative
because I feel stronger.“ Alicia Keys
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You can email me here mel (at) media-sauce.org