unpacking the experience economy. · the experience economy is the prevailing drivers of economic...
TRANSCRIPT
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UNPACKING THE EXPERIENCE ECONOMY. AARRON SPINLEY, EXPERIENCE ANTHROPOLOGIST
SAP ASIA PACIFIC & JAPAN
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JUST WHAT EXACTLY IS THE EXPERIENCEECONOMY?
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Will the universe cease to exist?
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Is Elvis alive?
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What is really going on Area 51?
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6INTERNAL© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ
CONSUMER
PRICE
INDEX
1960 - 2010
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7INTERNAL© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ
CONSUMER
PRICE
INDEX
1960 - 2010
![Page 8: UNPACKING THE EXPERIENCE ECONOMY. · The Experience Economy is the prevailing drivers of economic value derived from societal behaviour. THANK YOU! Aarron Spinley Experience Anthropologist](https://reader034.vdocument.in/reader034/viewer/2022050103/5f4209b524ca59456f6fe58a/html5/thumbnails/8.jpg)
8INTERNAL© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ
CONSUMER
PRICE
INDEX
1960 - 2010
![Page 9: UNPACKING THE EXPERIENCE ECONOMY. · The Experience Economy is the prevailing drivers of economic value derived from societal behaviour. THANK YOU! Aarron Spinley Experience Anthropologist](https://reader034.vdocument.in/reader034/viewer/2022050103/5f4209b524ca59456f6fe58a/html5/thumbnails/9.jpg)
9INTERNAL© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ
CONSUMER
PRICE
INDEX
1960 - 2010
![Page 10: UNPACKING THE EXPERIENCE ECONOMY. · The Experience Economy is the prevailing drivers of economic value derived from societal behaviour. THANK YOU! Aarron Spinley Experience Anthropologist](https://reader034.vdocument.in/reader034/viewer/2022050103/5f4209b524ca59456f6fe58a/html5/thumbnails/10.jpg)
Image Source: https://go4life.nia.nih.gov/wp-content/uploads/2018/07/social-share-tile.jpg
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CONFIRMATION
DUNNING KRUGER
COGNITIVE DISSONANANCE
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GMO’s Safe to Eat
Scientists v Public
Animal Research
Human Evolution
Childhood
Vaccinations
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of American republicans
believe that Aladdin’s
homeland of Agrabah,
should be bombed.
41%
Public Policy Polling, Dec 2015Image Source: https://disney.fandom.com/wiki/The_Sultan%27s_Palace?file=Aladdin_Palace.jpg
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Image Credit: Erik S. Lesser
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s y s t e m
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2010
-
2013
11- CB Insights
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2014
-
NOW
365- CB Insights
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18INTERNAL© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀImage Source: Wikimedia
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Operational Data
W H A T
Disruption Zone
NEW VALUE
T H E
DISRUPTOR
M O D E L
Disruption Zone
NEW VALUE
Experience Data
W H Y
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The Experience Economy
is the prevailing drivers of economic value derived from societal behaviour.
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THANKYOU!
Aarron Spinley
Experience Anthropologist SAP Asia Pacific & Japan
@aarronspinley