unpicking your univeristy brand slidecast
DESCRIPTION
Fascinating new research findings that unpick consumer attitudes to HE brandsTRANSCRIPT
Unpicking your university brand:
A breakfast roundtable
Unpicking your university brand:
Research findings
Which universities (excl. Oxbridge) have a great reputation
Q. People often consider the University of Oxford and University of Cambridge to have excellent reputations. What other UK universities can you think of that have a great reputation?
Base: Youth omnibus – All respondents (1,000)
Reputation in the eyes of students
Q. ‘Reputation’ is something that is often discussed in relation to universities. For you, what makes up a university’s reputation?
Base: Student omnibus – All mentions (2,732)
How are universities seen?
Attributes that feature in these universities’ brands
Global outlook
Elite
Great student
experienceBusiness-focused
Strong heritage
High graduate
employability
Innovative
Stimulating and
inspiring
European outlook
Accessible
% who didn’t know ANYTHING about the uni’s brand positioning
Q. Which, if any, of the following characteristics do you think apply to [University x]?
Base: Youth omnibus – All respondents (numbers asked about each institution ranged from 95 to 241)
Modern university
Old university
Positioning
awareness
96%
University of Oxford
Positioning
awareness
96%
Positioning
awareness
67%
University of St Andrews
Positioning
awareness
67%
University of St Andrews
Positioning
awareness
67%
Positioning
awareness
80%
UCL
Positioning
awareness
80%
Positioning
awareness
59%
City University London
Positioning
awareness
59%
Positioning
awareness
59%
Loughborough University
Positioning
awareness
59%
Discussion