unraveling the social web
DESCRIPTION
Puget Sound PRSA, Everett WATRANSCRIPT
Social media is a
not a deliverable.
1. Trends: Shi. Happens
Timing Of The Five Overlapping Eras April 2009 “The Future Of The Social Web”
The Steady Rise Of Social Network AdopCon April 2009 “The Future Of The Social Web”
2. The Market Abhors A Vacuum
3. Tools
What IS A Blog?
How to Build a Community Around Your Brand
Facebook Stats:
• More than 200 million acCve users • More than 100 million users log on to Facebook at least once each day
• More than two‐thirds of Facebook users are not in college
• Fastest growing demographic is 35 years old+
Facebook Tools
• Create a Page: hRp://www.facebook.com/adverCsing/?pages
• Create a Badge: hRp://www.facebook.com/badges.php
• Feed Your Blog: – SeUngs ‐> ApplicaCons ‐> Notes ‐> Import a Blog
twiRer + poliCcs
What’s Important: ConnecCons Not
“Followers”
Who Should Represent You
• Someone who is already on TwiRer (or Facebook) and who is passionate – about the organizaCon, about the social network
Tips (Across Networks)
• Be relevant, engaging! • Externally focused • Listening v bullhorn • Support your brand ‐ don’t sell, share • Be human
• Write well!
4. Homework
Read / Watch
• Books: Clay Shirky, Here Comes Everybody; Charlene Li and Josh Bernoff , Groundswell; Don Tapsco:, Wikinomics; Christopher Locke et al, The Cluetrain Manifesto
• Bloggers/Journalists: Howard Rheingold and Jay Rosen • Blogs: TheReadWriteWeb, MarkeCngProfs.com • Videos: RSS (et al) In Plain English • Video: A Fair(y) Use Tale (copyright) • Video: EPIC2015 • Slides: Social Media Academy Webinar
CC License: share&share alike, aRribuCon,
non‐commercial
This presentaCon will be on WiredPen later today, with resource links.
Kathy E. Gill – hRp://faculty.washington.edu/kegill or @kegill, @kegill_uw
– hRp://wiredpen.com/ and hRp://slideshare.net/kegill
Credits
• Forrester slides are from The Future of the Social Web, hRp://www.forrester.com/go?docid=46970
• Photos are iStockPhoto or fair use except: – Tools, hRp://www.flickr.com/photos/willemvelthoven/100371987/
– Blog, hRp://www.flickr.com/photos/royblumenthal/2574833687/ – Homework, hRp://www.flickr.com/photos/vonbjort/2399552152/