VISUAL INVENTORYUnsolicited Redesign

Prepared by Amy BendersApril 2nd, 2014

In this presentation you will find ideas that you can draw inspiration from to completely redesign the web page.

Concept Concept is vital when

designing or redesigning any web page.

You need a concept as a base from which you build upon to create whatever it is you need.

The concept for this web page was that the content was the focus.

The web designer built the page for the content to be the main focus and attraction.

This web designer had a concept of facts and statistics.

The designer then used this concept to create a professional looking page that would used facts to draw in clients.

This concept was for the different areas, services, and products offered.

With this in mind the designer made the navigation bar the focus point which impacted the overall design choices.

ColorColor is also an important choice that affects the overall design.

Color can be a choice to use only one or two colors, or have the page mostly text.

This designer made the choice of using mostly text with one other color for highlighting other parts.

With this choice the designer must keep in mind what they wish to highlight and how much text they will have.

This webpage has a Monochromatic color palette.

This means that the designer made a choice to use only two colors to create the webpage.

The designer then had to be aware of how much of each color is used and where so that the page is not overwhelmed, or that any subjects are not blending with another of the same color.

This page uses multiple colors from one palette.

This choice gives the designer a little more freedom in where they put the colors as long as they have some sort of pattern.

However, they need to be careful that they don’t go overboard and overwhelm the content of the page.

ToneTone is very important to determine as well.

Tone impacts a designer’s choice for fonts, layout, and any images used.

This website has a welcoming tone to it.

The welcoming tone of this site had the designer choosing warm colors as well as simple fonts.

The lay out itself is simple but easy to use.

This site has a tone of simplicity.

With this tone in mind the designer choose a very simple layout and focused on what the company is, as well as the sign up button.

The font is clean cut sans-serif along with darker colors make the site easy to look at.

This tone is playful or whimsical.

This allowed the designer to choose a more fluid font and lighter colors.

The images also lend a hand in making the page se playful and attract the veiwer.

This presentation has shown you different ideas for web designs using different concepts, colors, and tones. As well as shown why each is important for a designer to keep in mind and decide before beginning.

Thank you for viewing and I hope this has helped you with creating some of your own designs.

Disclaimer

All images are from dribbble.com and are not mine in any way.