unsummit 2009: "alphabet soup - evolution of trade associations"
DESCRIPTION
I gave this presentation today at the Twin Cities UnSummit (http://unsummit.org). This year's UnSummit theme was "Hacking The Recession." And my presentation was focused on the changing role of trade associations and communities--how can they evolve to better benefit their communities in tough times, yet remain true to their missions. All of the images and videos are copyright to their respective owners (links embedded). Please respect the Creative Commons license for all assets in this presentation. Thank you.TRANSCRIPT
![Page 1: UnSummit 2009: "Alphabet Soup - Evolution of Trade Associations"](https://reader033.vdocument.in/reader033/viewer/2022061217/54b534a54a7959027f8b46fd/html5/thumbnails/1.jpg)
HACKING THE RECESSIONMarch 7, 2009 | Minneapolis Public Library | 2:00 p.m.
“Alphabet soup: What’s the changing role for trade associations and communities?”Presented by Tim Brunelle
Creative Commons Attribution & Non-Commercial LicenseCreative Commons Attribution & Non-Commercial License
Backround image ©Kevin Dooley from Flickr http://is.gd/mbLu
![Page 2: UnSummit 2009: "Alphabet Soup - Evolution of Trade Associations"](https://reader033.vdocument.in/reader033/viewer/2022061217/54b534a54a7959027f8b46fd/html5/thumbnails/2.jpg)
HACKING THE RECESSIONMarch 7, 2009 | Minneapolis Public Library | 2:00 p.m.
“The changing role for trade associations and communities” by Tim Brunelle
Tim Brunelle
CEO of Hello Viking [dot] comMIMA Board of DirectorsMCAD Adjunct Faculty
tbrunelle.extendr.com
![Page 3: UnSummit 2009: "Alphabet Soup - Evolution of Trade Associations"](https://reader033.vdocument.in/reader033/viewer/2022061217/54b534a54a7959027f8b46fd/html5/thumbnails/3.jpg)
The good news:
The Twin Cities are well stocked with marketing and communications associations and communities.
HACKING THE RECESSIONMarch 7, 2009 | Minneapolis Public Library | 2:00 p.m.
“The changing role for trade associations and communities” by Tim Brunelle
Minnesota Interactive Marketing AssociationAdvertising Federation of MN (Ad Fed)American Marketing Association | MN ChapterMidwest Direct Marketing AssociationPublic Relations Society of America/MNSocial Media Breakfast MSPLikemindMinnesota Magazine & Publishers AssociationInternational Association of Business CommunicatorsAd2Conversations About The Future Of AdvertisingTweetUpsUnSummit
![Page 4: UnSummit 2009: "Alphabet Soup - Evolution of Trade Associations"](https://reader033.vdocument.in/reader033/viewer/2022061217/54b534a54a7959027f8b46fd/html5/thumbnails/4.jpg)
The good news:
Between all of these organizations, we have access to 100+ events and thousands of contacts each year.
Minnesota Interactive Marketing AssociationAdvertising Federation of MN (Ad Fed)American Marketing Association | MN ChapterMidwest Direct Marketing AssociationPublic Relations Society of America/MNSocial Media Breakfast MSPLikemindMinnesota Magazine & Publishers AssociationInternational Association of Business CommunicatorsAd2Conversations About The Future Of AdvertisingTweetUpsUnSummit
HACKING THE RECESSIONMarch 7, 2009 | Minneapolis Public Library | 2:00 p.m.
“The changing role for trade associations and communities” by Tim Brunelle
![Page 5: UnSummit 2009: "Alphabet Soup - Evolution of Trade Associations"](https://reader033.vdocument.in/reader033/viewer/2022061217/54b534a54a7959027f8b46fd/html5/thumbnails/5.jpg)
HACKING THE RECESSIONMarch 7, 2009 | Minneapolis Public Library | 2:00 p.m.
“The changing role for trade associations and communities” by Tim Brunelle
Hurray for us.
Image ©George Pollard via Flickr http://is.gd/mgiT
![Page 6: UnSummit 2009: "Alphabet Soup - Evolution of Trade Associations"](https://reader033.vdocument.in/reader033/viewer/2022061217/54b534a54a7959027f8b46fd/html5/thumbnails/6.jpg)
Established value of trade associations:
Crowd = Networking
Sources for Education+Job opportunities
HACKING THE RECESSIONMarch 7, 2009 | Minneapolis Public Library | 2:00 p.m.
“The changing role for trade associations and communities” by Tim Brunelle
Secret sauce = volunteers
![Page 7: UnSummit 2009: "Alphabet Soup - Evolution of Trade Associations"](https://reader033.vdocument.in/reader033/viewer/2022061217/54b534a54a7959027f8b46fd/html5/thumbnails/7.jpg)
HACKING THE RECESSIONMarch 7, 2009 | Minneapolis Public Library | 2:00 p.m.
“The changing role for trade associations and communities” by Tim Brunelle
Hurray for volunteers.
Image ©George Pollard via Flickr http://is.gd/mgiT
![Page 8: UnSummit 2009: "Alphabet Soup - Evolution of Trade Associations"](https://reader033.vdocument.in/reader033/viewer/2022061217/54b534a54a7959027f8b46fd/html5/thumbnails/8.jpg)
Opportunities = changing roles for trade associations:
HACKING THE RECESSIONMarch 7, 2009 | Minneapolis Public Library | 2:00 p.m.
“The changing role for trade associations and communities” by Tim Brunelle
![Page 9: UnSummit 2009: "Alphabet Soup - Evolution of Trade Associations"](https://reader033.vdocument.in/reader033/viewer/2022061217/54b534a54a7959027f8b46fd/html5/thumbnails/9.jpg)
1. “Nimbleityness”
2. Nurturing individualism within the wisdom of crowds
3. Less talk. More action. i.e. stewarding solutions
HACKING THE RECESSIONMarch 7, 2009 | Minneapolis Public Library | 2:00 p.m.
“The changing role for trade associations and communities” by Tim Brunelle
Opportunities = changing roles for trade associations:
![Page 10: UnSummit 2009: "Alphabet Soup - Evolution of Trade Associations"](https://reader033.vdocument.in/reader033/viewer/2022061217/54b534a54a7959027f8b46fd/html5/thumbnails/10.jpg)
“Nimbleityness”
HACKING THE RECESSIONMarch 7, 2009 | Minneapolis Public Library | 2:00 p.m.
“The changing role for trade associations and communities” by Tim Brunelle
Image ©stallenuk via Flickr http://is.gd/mgol
i.e. The ability for an organization to leverage technology and energy to create new forms of collaboration and mutual benefits.
![Page 11: UnSummit 2009: "Alphabet Soup - Evolution of Trade Associations"](https://reader033.vdocument.in/reader033/viewer/2022061217/54b534a54a7959027f8b46fd/html5/thumbnails/11.jpg)
Nurturing individualism within the wisdom of crowds
HACKING THE RECESSIONMarch 7, 2009 | Minneapolis Public Library | 2:00 p.m.
“The changing role for trade associations and communities” by Tim Brunelle
Image ©jadydangel via Flickr http://is.gd/mgCJ
![Page 12: UnSummit 2009: "Alphabet Soup - Evolution of Trade Associations"](https://reader033.vdocument.in/reader033/viewer/2022061217/54b534a54a7959027f8b46fd/html5/thumbnails/12.jpg)
HACKING THE RECESSIONMarch 7, 2009 | Minneapolis Public Library | 2:00 p.m.
“The changing role for trade associations and communities” by Tim Brunelle
Video by Kutiman http://www.youtube.com/watch?v=AzZi-btc8AA
An awesome metaphor for this point, courtesy of YouTube and Kuliman. Associations can bring together all kinds of individual talents to create something powerful and new (that wouldn’t happen otherwise).
![Page 13: UnSummit 2009: "Alphabet Soup - Evolution of Trade Associations"](https://reader033.vdocument.in/reader033/viewer/2022061217/54b534a54a7959027f8b46fd/html5/thumbnails/13.jpg)
HACKING THE RECESSIONMarch 7, 2009 | Minneapolis Public Library | 2:00 p.m.
“The changing role for trade associations and communities” by Tim Brunelle
Image ©godzillante via Flickr http://is.gd/mgE6
Less talk. More action. i.e. stewarding solutions
![Page 14: UnSummit 2009: "Alphabet Soup - Evolution of Trade Associations"](https://reader033.vdocument.in/reader033/viewer/2022061217/54b534a54a7959027f8b46fd/html5/thumbnails/14.jpg)
HACKING THE RECESSIONMarch 7, 2009 | Minneapolis Public Library | 2:00 p.m.
“The changing role for trade associations and communities” by Tim Brunelle
If the economy really does suck, to the point that associations are losing lots of members, then isn’t it
time for a different approach?i.e. A commitment to volunteer X hours for the association
or a related charity = your annual membership
Less talk. More action. i.e. stewarding solutions
In addition to networking and education, couldn’t associations unite their members to take on local social
or charitable challenges? i.e. A team of individual experts within a trade association
could work together to solve a community problem, facilitated and endorsed by the association
![Page 15: UnSummit 2009: "Alphabet Soup - Evolution of Trade Associations"](https://reader033.vdocument.in/reader033/viewer/2022061217/54b534a54a7959027f8b46fd/html5/thumbnails/15.jpg)
HACKING THE RECESSIONMarch 7, 2009 | Minneapolis Public Library | 2:00 p.m.
“The changing role for trade associations and communities” by Tim Brunelle
“What’s the changing role for trade associations and communities?”
Opportunities: 1. “Nimbleityness”2. Nurturing individualism within the wisdom of crowds3. Less talk. More action. i.e. stewarding solutions
Established value:Crowd = NetworkingSources for Education+Job opportunitiesSecret sauce = volunteers
![Page 16: UnSummit 2009: "Alphabet Soup - Evolution of Trade Associations"](https://reader033.vdocument.in/reader033/viewer/2022061217/54b534a54a7959027f8b46fd/html5/thumbnails/16.jpg)
Thank you.
HACKING THE RECESSIONMarch 7, 2009 | Minneapolis Public Library | 2:00 p.m.
“The changing role for trade associations and communities” by Tim Brunelle
Image ©AndiH via Flickr http://is.gd/mgJK
Creative Commons Attribution & Non-Commercial License