unwto insto meeting buenos aires tourism...

UNWTO INSTO Meeting

Buenos Aires Tourism Observatory

Federico Esper, General Director [email protected]

Madrid, 22-23 October 2018

@travelBuenosAires Strategic Vision of the Observatory

¿What we do?

• Collect accurate data

• Transform informa3on into knowldege

• Comunicate key trends for the travel and tourism industry

¿Why?

• To posi1on Tourism as a strategic ac1vity for our city

• To orientate decision making processes at public and private level

¿For whom?

• Government • Private sector • Entrepreneurs • Tourism suppliers • Associa3ons and chambers

• Academic ins3tu3ons

• Press and Media

@travelBuenosAires Our team is focused in 3 main areas of work

Economic analysis

- Economic impact - Employment - Investment

- Market forecasts

- International and domestic travel

Big Data - Air connectivity

- Hospitality - Gastronomy

- Tourist mobility

Qualitative research

- Primary data collection

- Surveys, interviews, ethnografic studies, focus groups,

- Hotel occupancy - Market segments: MICE, Cruise,

Cultural,, Gastronomy, Educational

Tourism Intelligence

System

@travelBuenosAires Big Data

What is? • Compila3on, processing and analysis of large volumes of data

Sources of data

• Social networks, digital e-‐commerce plaDorms, administra3ve and electronic records.

New findings

•  Iden3fy trends, new opportuni3es, an3cipate problems.

4

@travelBuenosAires

Processing and Analysis

Decision making

Re-utilization Methodology is key Accessible data Easy to understand Reports

Digital plaDorms Social networks Administra3ve and / or electronic records

Obtaining data

Private sector associa3ons Entrepreneurs/professionals Suppliers and value chain Press and academic sector

Orientate policies Iden3fy opportuni3es An3cipates problems Development of new demand Evalua3on of ac3ons/results

Big Data for travel and tourism

@travelBuenosAires

• Telefónica • Gastronomy online platforms

• Hotel online platforms

• Secretariat for Tourism

• Amadeus • ANAC • AA2000 • Migrations • SEGITTUR

Air connectivity Hospitality

Tourist mobility Gastronomy

Big Data: sources and partnerships

6

@travelBuenosAires

@travelBuenosAires

8 Fuente: ENTUR sobre base de datos de la Dirección Nacional de Migraciones y SECTUR.

Tourist thermometer: Chile and Colombia

ANNUAL VARIATION OF THE ENTRIES OF CHILEANS AND COLOMBIANS BY EZEIZA AND AEROPARQUE AND BY WEEK OF THE YEAR OF 2018.

0 -11 -11

5

-12 -17 -10

21 12 7

-14

-59

19 11

-17 -6

4 3

-7

57

7

-1 -3

8

-26

38

-21

29 23

46

-80

-60

-40

-20

0

20

40

60

80

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

Enero Febrero Marzo Abril Mayo Junio Julio

Chile Var. i.a. (%) Mundial de

Fútbol

Since July, the arrival of Chilean and Colombian tourists to Buenos Aires began to increase, showing the first signs of growth aNer deprecia3on of the peso. The good performance of both economies is another factor that drives the departure of travelers.

4 7 9

5

-8

8

-3

8

20 15 14

17

7

-10

11 7 8

2

44

-4 -9

13

6

-17

-6 -9

-5 -3

17 20

-30

-20

-10

0

10

20

30

40

50

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

Enero Febrero Marzo Abril Mayo Junio Julio

Colombia Var. i.a. (%)

Mundial de Fútbol

@travelBuenosAires Tourist thermometer: air reservations

-2

61

13 9

6

17

5

12

20 20

11 11

-1

5

42

14

-5 -1

7 10

3 4

-2

8

-4 -5

16 14 9

27

10 9

17 18

-15

-5

5

15

25

35

45

55

65

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34

Enero Febrero Marzo Abril Mayo Junio Julio Agosto

Var. i.a. (%)

+15% (+7,1 mil reservas)

During the last 2 months the volume of reservations from the main cities of the world to Buenos Aires grew 15%, showing an acceleration in the last 8 weeks.

Fuente: Elaboración propia en base a Amadeus.

ANNUAL VARIATION OF SEAT RESERVATIONS TO BUENOS AIRES FROM THE MAIN CITIES OF THE WORLD, BY DATE OF REALIZATION.

9

@travelBuenosAires Tourist thermometer: origin of reservations

56,1

18,7 15,6 11,5 8,3 3,4 0,5

24,3 23,8 18,1

12,0

98,5

0,7 11,0

0

20

40

60

80

100

120

San

Fra

nci

sco

Los

An

ge

les

San

Die

go

Ch

icag

o

Mia

mi

Nu

eva

York

Was

hin

gto

n

Lon

dre

s

Fra

nkf

urt

Par

ís

Mad

rid

Au

ckla

nd

Syd

ney

Bo

go

tá

Estados Unidos Europa Oceanía LatAm

Var. i.a. (%)

Costa Oeste

ANNUAL VARIATION (%) OF THE RESERVATIONS OF SEATS TO BUENOS AIRES MADE IN JULY-AUGUST 2018.

Fuente: Elaboración propia en base a Amadeus.

The West Coast of the United States begins to pull the growth of the United States to Buenos Aires. In addition, European cities, Auckland and Bogota show increases in reservations of more than 10%.

10

@travelBuenosAires

0,9

1,3

1,4

0,9

1,0

0,9 0,9

0,8 0,6

0,4

0,6 0,7

0,2

1,0

1,3

1,4

0,9

0,8 0,8 0,8 0,8 0,7

0,6 0,5

1,1

0,4

0,0

0,2

0,4

0,6

0,8

1,0

1,2

1,4

1,6

en

ero

feb

rero

mar

zo

abril

may

o

jun

io

julio

ago

sto

sep

tiem

bre

oct

ub

re

nov

iem

bre

dic

iem

bre

en

ero

Año actual Año siguiente

Período anterior

Período actual

Miles de reservas

EVOLUTION OF RESERVATIONS FROM LOS ANGELES TO BUENOS AIRES, BY MONTH OF TRAVEL.

Inicio conexión LAX – BA vía American Airlines

+58%

+100%

Tourism prospects: new connection to Los Angeles

11 Fuente: Elaboración propia en base a Amadeus.

Since the new direct connection between Buenos Aires and Los Angeles that will start operations in December, air ticket reservations of that city increased 58% to travel in that month and 100% for January.

Air Connectivity

@travelBuenosAires

RESERVATIONS TO BUENOS AIRES MADE BETWEEN JANUARY AND AUGUST 2018, PER MONTH OF TRAVEL. % OF CHANGE OVER SAME MONTH OF PREVIOUS YEAR

Source: Buenos Aires Tourism Board based on Amadeus

20

32 35

32

43 45

51

0

10

20

30

40

50

60

Septiembre Octubre Noviembre Diciembre Enero Febrero Marzo

2018 2019

Prediction of future demand

We forecast future demand based on flight reservations and econometric models.

13

@travelBuenosAires Occupation rate of international flights

We estimate the flight occupancy rate to evaluate the performance of international and domestic routes.

Source: Buenos Aires Tourism Board in cooperation with National Secretariat of Tourism 14

OCCUPATION RATE ACCORDING TO COUNTRY OF ORIGIN OF FLIGHTS. JANUARY - MAY 2017 AND 2018.

91,9

85,4

76,5

83,9

95,2 95,2 95,5

86,8

78,2

62,1

72,7

81,0 77,0

88,4 87,2

81,0

95,2 94,9 94,5 93,9 92,4

72,7

67,0

86,2

80,3

68,1

41,5

30

40

50

60

70

80

90

100

EE.UU México Canadá Francia Alemania Gran Bretaña España Italia Holanda Turquía Nueva Zelanda

EAU Qatar Etiopía

América del Norte Europa Resto del Mundo

2017 2018 % of seats

@travelBuenosAires

% OF BRITISH ARRIVING BY DIRECT FLIGHT FROM LONDON, PER MONTH. YEARS 2017 AND 2018 *.

Since 2018, the percentage of British arriving at Buenos Aires in a non-stop flight increased due to the start of Norwegian operations.

Impact of the new connectivity: Norwegian

15

55,8

52,1 52,7

46,7

39,5 41,3

46,2

36,4

44,1

49,6

56,2

47,2

51,5

59,7

64,1

55,7

52,9

57,5

30

35

40

45

50

55

60

65

70

ene feb mar abr may jun jul ago sep oct nov dic

2017

2018 % of pax

Start of Norwegian flights

(LON-BA) British passengers (EZE y AEP)

January – June 2018 20.200 pax (+10%) Direct Route 11.700 pax (+26%; +2.400) - BA: 9.100 (-5,5%; -500) - NOR: 2.500 (+2.500) Nearby routes 8.500 pax (-6,6%)

Source: Buenos Aires Tourism Board in cooperation with National Secretariat of Tourism

@travelBuenosAires

% OF INBOUND/OUTBOUND PASSENGERS ACCORDING COUNTRY OF ORIGIN, 3RD QUARTER 2017

6,7

31,7

2,5

46,0

19,5 32,8

25,9 29,3 22,7

46,7 34,7

53,9 55,3

93,3

68,3

97,5

54,0

80,5 67,2

74,1 70,7 77,3

53,3 65,3

46,1 44,7

0

10

20

30

40

50

60

70

80

90

100

Cu

ba

Pan

amá

Re

p.

Do

min

ican

a

Ale

man

ia

Esp

aña

Fra

nci

a

Gra

n

Bre

tañ

a

Ho

lan

da

Italia

Turq

uía

EA

U

Nu

eva

Ze

lan

da

Qat

ar

América Central Europa Resto del Mundo

Nacionales Extranjeros % of total of pax

16 Source: Buenos Aires Tourism Board in cooperation with National Secretariat of Tourism

% of outbound and inbound tourism per flight

@travelBuenosAires

The main connections of the Chinese tourists are made via Doha and Dubai. Meanwhile, the Japanese tourists prefer to arrive via the United States and the route with New York became more relevant since the beginning of United Airlines operations.

17

% OF JAPANESE (TOP 10). JANUARY-MAY 2018. % OF CHINESE (TOP 10). JANUARY-MAY 2018.

Asian Market

2,5

2,6

4,8

4,9

5,8

9,2

10,1

13,9

14,0

14,2

San Pablo

París

Nueva York

Frankfurt

Lima

Dallas

Santiago de Chile

Dubai

Amsterdam

Doha -6 p.p.

2,9

3,5

4,0

5,0

6,3

6,3

9,0

9,9

10,2

13,1

Toronto

Atlanta

Dubai

Lima

Houston

Frankfurt

Santiago de Chile

New York

Dallas

San Pablo

+5 p.p.

Source: Buenos Aires Tourism Board in cooperation with National Secretariat of Tourism

Hospitality: Competitiveness, rates and tourist´s opinions

@travelBuenosAires

LOCATION OF BUENOS AIRES HOTELS BY NEIGHBORHOOD. FEBRUARY 2018

•  4 stars

•  5 stars

•  Other hotels

Buenos Aires online hotel offer

19 Source: Buenos Aires Tourism Board based on hotel online platforms

@travelBuenosAires

PRICE PER NIGHT OF DOUBLE ROOM PER HOTEL AND AVERAGE PRICE PER CITY AND CATEGORY. JAN 22 - FEB 4 2018

91,1 104,1

136,7

0

50

100

150

200

250

300

Buenos Aires Santiago Lima

US$

229,3 175,7

227,7

0

100

200

300

400

500

600

700

Buenos Aires Santiago Lima

US$

4 STARS 5 STARS

Hotel rates of Buenos Aires, Santiago de Chile and Lima

20 Source: Buenos Aires Tourism Board based on hotel online platforms

@travelBuenosAires

According to different components of hotel services

7,0

7,5

8,0

8,5

9,0

9,5

Calidad/ Precio

Personal

Confort

Ubicación

Wi-Fi

Desayuno

Limpieza

Instalaciones y Servicios

Buenos Aires (general 8.6) Lima (general 8.7) Santiago (general 8.7)

7,0

7,5

8,0

8,5

9,0

9,5

Calidad/ Precio

Personal

Confort

Ubicación

Wi-Fi

Desayuno

Limpieza

Instalaciones y Servicios

Buenos Aires (general 8.2) Lima (general 8.5) Santiago (general 8.5)

AVERAGE RATING OF TOURISTS IN HOTELS, BY CITY. FEBRUARY 2016 - JANUARY 2018

4 STARS 5 STARS

21

Tourist´s evaluation of hotel services

Source: Buenos Aires Tourism Board based on hotel online platforms

@travelBuenosAires

PRICES (US $) 7 DAYS IN ADVANCE FOR STANDARD DOUBLE ROOMS IN 4 AND 5 STAR HOTELS.

24th. National Day of Memory for Truth and Justice. 29th y 30th. Thursday and Holy Friday.

4 STARS 5 STARS

Hotel prices on specific periods of high demand

22

Domingo Lunes Martes Miércoles Jueves Viernes Sábado MARCH 2018

Domingo Lunes Martes Miércoles Jueves Viernes Sábado MARCH 2018

Holidays

16th to 18th. Lollapalooza. 17th to 18th. 2nd mee3ng of depu3es of Finance and Central Banks 19th to 20th. 1st Meeting of Finance Ministers and Presidents of Central Banks

Events

MARCH 2018


@travelBuenosAires

PRICES (US $) 7 DAYS IN ADVANCE FOR STANDARD DOUBLE ROOMS IN 4 AND 5 STAR HOTELS, PER DAY OF THE WEEK. PERIOD JANUARY - AUGUST 2018.

4 ESTRELLAS

Prices according to day of the week

23

94,0 94,5

93,4 94,1

98,0

99,0 98,6

90

92

94

96

98

100

Lunes Martes Miércoles Jueves Viernes Sábado Domingo

En US$

198,4

210,0 210,0

215,0 214,1

203,2

199,0

190

200

210

220

Lunes Martes Miércoles Jueves Viernes Sábado Domingo

En US$

4 STARS 5 STARS


Gastronomy

@travelBuenosAires ¿Where are the gastronomy establishments located?

The typical gastronomy of Argentina (grills and pizzerias) has a greater presence in all neighborhoods.

We identified 10 types of food and cuisines according to their origin and cultural identity.

CLASIFICATION

25 Source: Buenos Aires Tourism Board based on gastronomy online platforms

@travelBuenosAires

Argentina

Pizzería

Parrilla Europea

Asiática

Latinoamericana

Rápida

Kosher / Halal

Saludable

Otras

3,8

3,9

4,0

4,1

4,2

4,3

0 50 100 150 200 250 300 350 400 450 500

Most commented Rating

¿Which are the most commented and best rated foods?

Cantidad de restaurantes

Although the number of establishments is

low, the type of religious food (Kosher

or Halal) is the best rated by TripAdvisor users, showing that

they respond well to the needs of the niche.

Healthy food and the asado are the best qualified food types with the highest number of comments per establishment in Buenos Aires.

Number of opinions by establishment

26

Best rated

Source: Buenos Aires Tourism Board based on gastronomy online platforms. Jan 2012 to Apr 2018

@travelBuenosAires

Rating and comments by neighborhood

Negative comments (%). Years 2012- 2018

Palermo is the most commented neighborhood (38% of total comments).

The staff and the service are the most negative points.

The couples (41%) are the ones who commented the most and they did it about Argentine and healthy food in similar proportions.

In Puerto Madero the comments are mostly from families and they talk about Argentine food and grill.

Comentarios negativos (%). Años 2012-2018

Comentarios negativos (%).

Comentarios negativos (%).

Retiro is the best qualified neighborhood and is characterized by the comments of business travelers, who talk about food (healthy and Argentine) and location.

San Telmo is the 3rd neighborhood with the most comments. 33% were from travelers in a group of friends who rated European food in a high proportion.

‘12 ‘13 ‘14 ‘15 ‘16 ‘17 ‘18

‘12 ‘13 ‘14 ‘15 ‘16 ‘17 ‘18

‘12 ‘13 ‘14 ‘15 ‘16 ‘17 ‘18

‘12 ‘13 ‘14 ‘15 ‘16 ‘17 ‘18


@travelBuenosAires

48% of the guests spoke about their general experience in the establishments and 20% of the English speakers (11% of the total comments are in this language) talked about the food category.

¿What do consumers talk about when they comment?

Most frequent words in the Restaurant category. Years 2012-2018.

Most frequent English words in the food category.Years 2012-2018.

10% of the comments were negative. Frequent words in positive comments: food, attention, environment. Negative words: food, tables.

9% of the comments in English were negative. Frequent words in positive comments: delicious, food. The references to Argentine foods stand out: meat, pizza, empanadas, beef.


@travelBuenosAires

Establishments with heritage interest

Detectados on-line

No detectados

The popular grills “parrillas” and heritage pizzerias are distributed in more neighborhoods of the City in comparison with the rest of the establishments of interest.


Tourist mobility

@travelBuenosAires

Ø  Volume of national and international tourists in different neighborhoods of Buenos Aires.

Ø  Attraction areas.

Ø  Sociodemographic profiles by neighborhoods.

Ø  Impact of cultural, sport and gastronomy events.

Ø  Estimate the economic potential of an area.

Ø  Analyze the tourism flows at specific moments of the day and year.

Tourists mobility in Buenos Aires

0

1

2

3

4

5

6

0 2 4 6 8 10 12 14 16 18 20 22

RESTO TRABAJADORES GBA CABA

Millones de conteos

Rango horario

31

@travelBuenosAires

Plaza Serrano 20pm to 01am and

Saturdays from 14pm to 17pm Plaza de

Mayo 11am to 14pm

Peatonal Florida/Colón

17pm to 21pm

Puerto Madero

13pm to 16pm and

20pm to 24pm Caminito

11am to 14pm, with peak at 12am

BUSIEST SCHEDULES FOR BRAZILIAN TOURISTS, ACCORDING TO TOURIST AREA. SECOND SEMESTER 2017.

¿How do travelers move around the different neighborhoods of the City?

32 Source: Buenos Aires Tourism Board based on Telefonica Argentina

@travelBuenosAires Neighborhoods: San Telmo

33

FAIR OF SAN

TELMO

SAN TELMO

MARKET

PLAZA DORREGO

SAN TELMO

MARKET

MAP OF SAN TELMO NEIGHBORHOOD BASED ON MOBILE PHONES COVERAGE CELLS.

Source: Buenos Aires Tourism Board based on Telefonica and Openstreetmap

@travelBuenosAires

34

INTERNATIONAL ROAMERS BY DAY OF THE WEEK AND HOUR. 2017.

Sundays are the busiest days for tourists thanks to the San Telmo Fair, being the main attraction of the area.

0

50

100

150

200

250

300

350

400

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23

Viernes Sábados Domingos Lun a Jue

Hour of the day

Night Activity

Effect of the fair

Tourists in San Telmo

NATIONAL TOURISTS BY DAY OF THE WEEK AND HOUR. 2017.

0

300

600

900

1.200

1.500

1.800

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23

Viernes Sábados Domingos Lun a Jue

Hour of the day

+3 thousand tourists Night

activity

Effect of the fair

The night activity on Saturdays extends more

than Fridays.

Source: Buenos Aires Tourism Board based on Telefonica Argentina

@travelBuenosAires

Web page: www.feriadesantelmo.com

35

VOLUME OF PEOPLE ON SUNDAYS IN THE NEIGHBORHOOD OF SAN TELMO. 2017.

This street Fair promotes the presence of 19,300 people in the San Telmo area during the peak hours of 5:00 pm, which coincides with the closing of the Fair.

San Telmo Fair

Sitio web : www.buenosaires123.com.ar "The busiest time at the San Telmo fair is after 2:00 p.m. If possible, it is recommended to visit it in the morning as it is less crowded. "

Sitio web : www.buenosaires.travel "The fair only opens on Sundays, but it works from morning to afternoon and the peak time is after noon."

"Another classification, more emphatic, divides the visitors between" buyers "and" curious ". The first ones usually know what they are looking for: they visit the Fair in the morning or in the afternoon after comparing prices and evaluating the purchase. In the middle, the curious walk around during the morning and afternoon, although, at noon, they stop for lunch and move to some of the many restaurants nearby. After 16, the locals arrive and it is said that they ask a lot, but buy little.

19,3

0

2

4

6

8

10

12

14

16

18

20

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23

Hour of the day

Persons (in thousands)


@travelBuenosAires Impact of the Asado Championship

71,4

0

10

20

30

40

50

60

70

80

90

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23

9 de octubre de 2016 Domingos de Octubre 2016 Persons `000

Hour of the day

+29,7 mil

84,5

0

10

20

30

40

50

60

70

80

90

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23

20 de agosto de 2017 Domingos de Agosto 2017 Persons `000

Hour of the day

+39,9 mil

VOLUME OF PEOPLE IN THE AREA OF 9 DE JULIO BETWEEN AV. CORRIENTES AND AV. INDEPENDENCIA.

36

The cultural event Asado Championship increased the flow of people through the area of 9 de Julio Avenue between 30 thousand and 40 thousand people during the peak hour of the event (14 pm) in its two editions.

Museums Night 2016

217 mil 142 mil

41.7 44.6


@travelBuenosAires

-10

-5

0

5

10

15

20

12 13 14 15 16 17 18 19 20 21 22 23

Plaza del Congreso

Plaza de Mayo

Av. 9 de Julio

Persons in thousands

Hour of the day

Gay Pride in Buenos Aires 2017

37

DIFFERENTIAL OF THE VOLUME OF PEOPLE BETWEEN THE DAY OF THE EVENT AND THE REST OF THE SATURDAYS OF THE MONTH BY AREA. YEAR 2017

MAP OF THE AREA WHERE THE EVENT WAS CELEBRATED.

At the peak of the event (19 pm) we estimate that 25 thousand people participated in the parade (of a total of 103 thousand that were in the area). Of the people present in the area, 54% were residents of the City, 39% residents of the GBA and 7% tourists (national and international).

10,2 10,5

19


@travelBuenosAires

NATIONAL TOURISTS, BY HOURLY SCHEDULE ON SATURDAYS OF DECEMBER 2017. ARGENTINE POLO FIELD AREA (PALERMO).

2.223

0

500

1.000

1.500

2.000

2.500

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23

02-dic-17 09-dic-17 16-dic-17 23-dic-17 30-dic-17 T

Final of the Argentine Polo Open Championship

Hourly range

2.223 National Tourists

Female

52%

50 to 59

24% 20 to 29

21% 30 to 39

20%

Buenos Aires

43% Entre Ríos

9% Córdoba

9% Province

Age

Gender Male

48%

PROFILE OF DOMESTIC TOURISTS AT 5:00 P.M.

Final of the Polo Open: impact on national tourism


@travelBuenosAires

INTERNATIONAL TOURISTS, BY HOURLY SCHEDULE ON SATURDAYS OF DECEMBER 2017. ARGENTINE POLO FIELD AREA (PALERMO).

250

0

50

100

150

200

250

300

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23

02-dic-17 09-dic-17 16-dic-17 23-dic-17 30-dic-17

Final of the Argentine Polo Championship

Tourists

Hour of the day

250 International

Tourists

35%

16%

10%

9%

9%

6%

15%

Polo Championship: international tourism


@travelBuenosAires

0

1.000

2.000

3.000

4.000

5.000

6.000

7.000

8.000

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23

02-sep-17 09-sep-17 16-sep-17 23-sep-17 30-sep-17

Bon Jovi Show

Rugby Championship Argentina vs. All Blacks

Domestic tourists

Hour of the day

TOURISTS BY TIME RANGE ON SATURDAYS OF SEPTEMBER 2017. VÉLEZ STADIUM AREA.

0

20

40

60

80

100

120

140

160

180

200

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23

02-sep-17 09-sep-17 16-sep-17 23-sep-17 30-sep-17

Bon Jovi Show

Rugby Championship Argentina vs. All Blacks

International tourists

Hour of the day

NATIONAL TOURISTS INTERNATIONAL TOURISTS

Sport and musical Events


Attractions

@travelBuenosAires Work in progress: attractions of the City

Main objectives: - Know more than 780 attractions in the City on TripAdvisor.

- Understand their distribution in the territory.

- Analyze the perception and assessment of visitors.

- Obtain sociodemographic profiles.

- Detect opportunities, strengths and weaknesses.

Results

- General reports, by theme and by neighborhood.

- Integration of different databases (Telefónica, IG, ETI).

42 Fuente: ENTUR en base a Tripadvisor y Telefónica.

@travelBuenosAires

43

Ranking of attractions, according to the number of comments

Fuente: ENTUR en base a Tripadvisor y Telefónica.

The 20 most commented attractions of the city are

located in the areas with the highest concentration of foreign

tourists.

Location of the most commented attractions of the

City and number of foreign tourists on Sundays in July at 3

pm, in the area.

@travelBuenosAires Perception of users about museums

Malba Museo Nac

de Bellas Artes

Fragata Sarmiento

M. de los Niños

M. Casa Rosada

M. de Arte Decorativo

Museo Evita

Fundación Proa

C. Fortabat M. River

Cabildo

C.C.K MAMBA

Palacio Paz

M. Boquense

Histórico Nacional

Esp. Memoria

Larreta

M. Sívori

Xul Solar

M. Fernandez Blanco

MACBA

Bellas Artes de la Boca

-30

-25

-20

-15

-10

-5

0

5

10

-2 -1 0 1 2 3 4 5 6 7 8

MACBA is in the worst position with only 110 comments and 60% positive comments.

It is the most commented museum and it has the highest number of positive ratings, over the average (91%)

Difference in valuation (in percentage points with respect to the average)

Difference in thousands of comments (respect to the average)

Fuente: ENTUR en base a TripAdvisor.

Very well qualified but

little commented.

Attractions with more comments than the average, but with negative

content

44

@travelBuenosAires @travelBuenosAires

GONZALO ROBREDO President FEDERICO ESPER General Director, Market Intelligence and Observatory [email protected] FEDERICO ZERBA Manager HELENA BRAUNSTEIN, JONATHAN NUÑEZ, FLORENCIA ROCHA and AILIN SIMONELLI Big Data and Economic Analysts [email protected]

https://turismo.buenosaires.gob.ar/es/agrupador-noticias/observatorio

Buenos Aires Tourism Board

unwto insto meeting buenos aires tourism...

Documents