uola brand book
DESCRIPTION
University of Oregon's Landscape Architecture department commissioned a brand book to be made in 2011 that explored the diversity and excitement of their program.TRANSCRIPT
OUR PURPOSEWe cultivate and maintain a closely knit, diverse community of individuals with a motivation to collaborate with, learn from, and respect one another. We stress the interactions between biophysical processes and the development of constructed spaces. We strive to help students creatively adapt their passion for sustainability and social justice into professional, hands-on projects that produce real-world results.
IN SHORT, WE EMPOWER OUR STUDENTS TO MAKE GOOD.
WE ARE MORE than just a department. We’re a collective: thriving together, interacting and conversing with each other and the rest of the School of Architecture and Allied Arts. Our interpersonal, interdisciplinary style of education allows us to unify multiple perspectives and overcome both perennial and contemporary challenges in innovative ways.
Fostering a collegial environment
CO
MM
UN
ITY
Our drive and
devotion set us
apart academically,
but a big part
of what makes
the University of
Oregon remarkable
is its location. From
the woods to the
Willamette River,
from the coast
to the Cascades,
Oregon’s natural
beauty is a catalyst
that inspires us to
push boundaries
and redefine our
industry.
WHERE UO’S EUGENE CAMPUS is minutes from the wilderness or an hour from the coast or the mountains, our facilities in the White Stag Block of Portland are nestled in the center of an urban experience rich with forward-thinking design, city-wide contemporary architecture, and the kind of community and attitudes that turn inventive ideas into beautiful realities.
OUR CITIES ARE LIKE NONE OTHER IN THE WORLD: THERE IS NOWHERE LIKE OREGON.
Pho
to b
y E
ric R
. Bis
hott
FireEcology
UrbanFarm
HistoricPreservation
Alternative Futures
Climate Change
Planning
LandscapeRepresentation
Urban Design
Respond to and beautify marginalized spaces in the city.
Anticipate and plan for the evolving challenges of the future.
Courthouse Garden
Learn about community service and the maintenance of urban gardens.
Grow & harvest real food in a real urban environment.
Ask and answer the question “What if?”
Model the world as we see it and as we want it to be.
Study inKyoto
Delve into the unique perspectives and urban landscapes of Kyoto, Japan.
Safeguard yesterday for today and tomorrow.
Study wildfires, controlled burns, and how to manage this powerful but dangerous tool.
Fire Ecology
TH
E W
OR
KS
PA
CE
They are expressions of our academics,
creativity, and personal
identities.
The studio spaces of landscape architects are
more than places to develop and execute ideas.
These busy, eclectic spaces offer a glimpse into how our minds work.
We like to get our hands dirty
WE PARTNER
with groups like Design Bridge,
Urban Farm, and the American
Society of Landscape Architects
to focus on real-world projects that
are carried through to completion.
WE GROW TOGETHER
We have one faculty member
for every twelve students.
Graduates, undergraduates
and professors share ideas and
expertise in small, 15-20 person
classes and studios.
We make sure that when we leave
footprints behind, they’re green.
but we make sure ours is for the better.
We tackle our projects with the utmost
respect for the world we all share,
thinking in the long-term and solving
problems in a distinctly Oregonian way.
MANY INDUSTRIES HAVE AN IMPACT ON NATURE,
the most
prioritiesurban
and rural
publicspaces
the word “landscape”
it’s moremarginalized
urban spaces
unrealizedpotential
evokes images ofWe are involved in the
design of the most public of spaces,
applying our unique combination of skills
and priorities to issues facing communities
both urban and rural.
TO MANY, THE WORD “LANDSCAPE” evokes images of lush forests, snow-capped mountains, and sunburnt deserts. But to landscape architects, it’s about more than natural beauty. In vacant lots, the places between buildings,and other marginalized urban spaces, we see sites filled with unrealized potential.
WE ARE STUDYING FOR MORE THAN THE DIPLOMA, SEEKING MORE THAN A PROFESSION.
We’re also here because the Department of Landscape Architecture gives us the opportunity
to pursue our ambitions and provides us with practical knowledge of the professional world.
Our alumni have gone on to work in multitudes of positions, practices, and locations across the
country and throughout the world.
WORLD
REAL