up periscope for social media
TRANSCRIPT
Up Periscope for Social MediaSeptember 10, 2015
Bob Cargill Robert LeeDirector of Social Media Owner and Executive ProducerOverdrive Interactive Sha La La La Productions@cargillcreative on Twitter @heyitsrobertlee on Twitter
The Online Video Phenomenon
Ways to Share Video on Social Media
YouTube Facebook Instagram Twitter Vine Snapchat Tumblr Meerkat Periscope
Marketing Land’s Guide to Social Video
Source: http://marketingland.com/social-video-chart-your-at-a-glance-guide-to-7-major-platforms-130472
Why Periscope
Authenticity Credibility Transparency Simplicity Immediacy
Periscope
Launched on March 26, 2015 and owned by Twitter, Periscope is a live video streaming app for both iOS and Android that makes it possible for users to share live video clips with others.
10 million accounts have already been created and there are two million active users on a daily basis.
Periscope
If Periscope is connected to your Twitter account, your followers will be able to click on a link to watch your live streaming video.
Periscope
Viewers on Periscope can share hearts with you as a way of saying how much they are enjoying your videos as they watch them.
Those who are watching your videos can also make comments and ask questions which you can see and respond to as you’re live streaming.
Videos, which are set to either public or private, can be watched live and replayed for 24 hours. You can then choose to archive them or not.
Use Periscope for…
Focus Groups Tours Breaking News Behind-the-Scenes Surveys Product Demonstrations Profiles Interviews Live Reports How-To’s
Brands That Are Rocking Periscope
Constant Contact’s Ryan Pinkham
Mayo Clinic
Michael Hyatt
Taco Bell
Sha La La La Productions
Tech Talk
Any time you can add more lighting to your shoot, do so.
Brands on Periscope
Brands on Periscope
Brands on Periscope
Brands on Periscope
Brands on Periscope
Brands on Periscope
Brands on Periscope
Brands on Periscope
Brands on Periscope
Brands on Periscope
Demo Time
Time for everyone to have a chance to use Periscope and for someone in the audience to give us a hand with filming.
How to Use Periscope
Download the app to your Android or iOS device Log in with your Twitter user name or phone number Create your Periscope user name
Adjust your settings and notifications Find people to follow and videos to watch Give hearts and make comments Broadcast your own private or public videos
Create title Add location Connect to Twitter Narrate or not
Double tap screen to reverse camera Swipe down to stop broadcast Autosave (or not) your broadcast(s)
Resources
http://www.grow.eu/blog/why-periscope-is-the-most-exciting-phenomenon-of-2015 http://fortune.com/2015/06/03/facebook-video-traffic/ http://contently.com/strategist/2015/07/06/the-explosive-growth-of-online-video-in-5-c
harts/ http://www.huffingtonpost.com/jonha-revesencio/videos-are-taking-over-th_b_6599940
.html http://www.ebizmba.com/articles/video-websites http://www.reelseo.com/2019-internet-video-traffic/ http://www.trafficgenerationcafe.com/periscope-tutorial/ http://dustn.tv/periscope-pro-tips-what-to-do-before-during-and-after-the-broadcast/ https://medium.com/@periscope/periscope-by-the-numbers-6b23dc6a1704
Resources
http://www.business2community.com/social-media/snapchat-periscope-imgur-and-yummly-4-new-ways-brands-can-market-to-their-customers-01307745
http://digiday.com/brands/5-ways-brands-using-periscope/ http://mashable.com/2015/03/26/twitter-periscope-hands-on/ http://www.adweek.com/news/technology/periscope-now-has-10-million-users-who-wat
ch-21-million-minutes-day-166361
http://www.adweek.com/news/technology/periscope-now-has-10-million-users-who-watch-21-million-minutes-day-166361
http://www.business2community.com/social-media/social-video-facebook-youtube-vine-instagram-periscope-meerkat-01313606
http://marketingland.com/social-video-chart-your-at-a-glance-guide-to-7-major-platforms-130472
Bob Cargill
• Director of Social Media at Overdrive Interactive • 30+ Years or Experience as a Marketing Professional• The New England Direct Marketing Association’s Direct
Marketer of the Year in 2009• Over 40 Awards for Copywriting, Creative Direction and
Social Media• Gold from NEDMA for Blog in 2006• Gold from NEDMA for Best Tweets in 2010
• Frequent Speaker at Industry Events and Elsewhere• Monthly Columnist on Social Media for ClickZ • Past President of the New England Direct Marketing
Association (‘99-’00) and Two Toastmasters Clubs• Graduate of Leadership MetroWest’s Leadership Academy
(‘92)
Robert Lee
Owner and Executive Producer of Sha La La La Productions Award winning Director for Best Short Featured film in 2015 2 time New England Direct Marketing Association award winner for Creative Excellence
Silver from NEDMA for Best Online Video 2015 Bronze from NEDMA for Best Online Video in 2014
Shop Local series (for the Newton Needham Chamber of Commerce) featured in the Boston Globe Worked with a diverse range of talent including:
Award winning musician, Chris TrapperRenowned political commentator and activist Noam ChomskyHost of BIANCA and current owner of Lucky Gal Productions Bianca de la GarzaRadio broadcaster Candy O’Terry
15+ Years or Experience as a Marketing Professional BA in marketing from University of Rochester/ MBA with University of Massachusetts Lowell
Thank you!