up your freelancing game
TRANSCRIPT
• Typical clients where you’re a resource:
• (Marketing) Agencies
• Body shops/consultancy companies
• Typical clients where you create business value:
• You are hired to solve a problem
• Where you can have productive discussions about how your work will make them money
Value conversations
• We can’t enter content directly
• We want to do a lot of contact forms
• We want to look more modern
• Our site doesn’t look good on mobile
Examples
• Content upgrades form
• What is mailchimp
• How does PayPal work
• How do you convert Excel into CSV and a possibility of custom importers
• Problem: our sales can’t easily show examples on their tablets/phones. Our competition is all mobile ready.
• Solution: Rethink how we present content and ensure that new site works well on mobile
• Bonus benefits: improved SEO by Google, no need to do a native app
value based tiered pricingWordpress
Design Wordpress
Design
Training Content entry
Wordpress Design
Training Content entry
Copywriting Design
1000 € 2.200 € 5.000 €
https://gumroad.com/resource-center/pricing-your-product
document* how you make their business
money.
* send this document as an attachment to your monthly invoice
• Reports that show that faster code on servers means more conversions / higher SEO / ..
• Show that new tools that you built decrease the time that other employees had to spend on a task
• Explain how your work directly tied into business objectives for that quarter
• I worked at bug #4023 for 20 hours so that we can now support Stripe in addition to Paypal. We’ve already seen first 100 transactions with Stripe.
Jure has been able to develop our ambitious project. [..]
Jure has been the best travelling companion that we could choose.[..] Jure has a very professional
organization and great knowledge about the tools. Also, Jure had always met compliance with
established deadlines.
In short, it has been a pleasure to work with him.
-signed
How do I learn more?
• https://doubleyourfreelancing.com/
• http://www.kalzumeus.com/greatest-hits/
• http://artofvalue.com/