upasana part 1:k
TRANSCRIPT
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I n t e g r a l D e s i g n S t u d i o
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WHAT IS UPASANA?
O u r s i s a J O U R N E Y o f d i s c o v e r y o f T R U E - S E L F . Where d i f f eren t paths converge for a seamless EXPERIENCE.
SOCIAL RESPONSIBILITY
S E A M L E S S C R E A T I V I T Y AGELESS FASHION
C U L T U R A L CONNECTION
DESIGN EXPERIMENTATIONB U S I N E S S V I A B I L I T Y
SPIRITUAL PROGRESS
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THE RED DOTWE ARE
Origin of THE RED DOT : “Hymn of Creation” known as Nasadiya Sukta in Rig Veda (c. 1500–1200 BC)
The point at which creation
A sacred symbol of the cosmos in its
BEGINS& may become UNITY.
un-MANIFESTED state.
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WHO WE ARE, WHAT WE DO & WHY DOES IT MATTER
Born out of Auroville within the multi-cultural society, we explore the INBOUND JOURNEY, in simplicity & sublime explorations. In creating
opportunity to cater both conscious and sub-conscious holistic lifestyle.
We aim to reach it through fashion, textiles, crafts and design.
"Auroville is meant to be a universal town where men & women of all countries are able to live in peace & progressive harmony, above all creeds, all politics & all nationalities. The purpose of Auroville is to realize human unity." The Mother
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OUR GUIDING PATHS
.........Utilize Fashion As ‘Design Tool For Change’
.........Invoke Business To ‘Explore Social Responsibility’
.........Elevate Design ‘Beyond Beauty & Vanity’
.........Garner Partners For ‘Holistic Resource Utilization’
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FOR US GOOD DESIGN IS
INNOVATIVE, AESTHETIC, UNDERSTANDABLE, UNOBTRUSIVE, HONEST, LONG-LASTING,
THOROUGH, SUSTAINABLE & MAKES PRODUCT USEFUL
“Simplicity is the ultimate form of sophistication” Leonardo Da Vinci
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THIS IS A JOURNEY TO DISCOVER THE SUPREME SELF, WHO DWELLS WITHIN. SPREADING OUT TO THE SKY ABOVE & ROOTED TO THE SOIL BENEATH
Image Courtesy : Tree of Life, Infinity Tree Wall Decor By HumdingerDesignsEtsy https://www.etsy.com
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IDENTIFY : The next big thing
within our core principles.
CREATE : An organization
adaptable to change, against being the
strongest or the most intelligent.
ADAPT : To the new in our
path. Reaching out to the next big thing,
instead of protecting what's already
created.
INVEST : In ideas & people, who do not have
everything figured out. (Who Adapt!!).
NURTURE : People who find path
& peace in chaos (And, thrive on taking
action instead of always being right)
HOW WE WANT TO REACH THERE
IDENTIFY CREATE ADAPT INVEST NURTURE
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OUR INBOUND JOURNEYIs where creation BEGINS & may become UNITY.
we SEEK & PLAN
FIND & CREATE
CONNECT & CONVINCE
CONVERT & DELIGHT
CARE & SHARE
S TRANGER & D I S C O V E R T H E I R TRUE-SELF
U P A S A N A I S W H E R E O N E S H O U L D C O M E A S A C O M P L E T E
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THE STRATEGY
CREATE A HOLISTIC DIVERSIFIED ORGANIZATION.
OPERATE ON MULTI-PATHS CHANNELS, ENSURING MINIMAL INTER-COMPETITION ON AESTHETICS, HYGIENE, PRICE-POINTS ETC.
TARGET SPECIFIC CONSUMERS ACROSS DEMOGRAPHY, GEOGRAPHY, MARKETED VIA MULTI-SALES CHANNELS LIKE RETAIL, WHOLESALE, E-COMMERCE ETC.
COVER 360-DEGREE MARKETING CAMPAIGN BOTH TRADITIONAL AND DIGITAL.
MAINTAIN HEALTHY BUSINESS ETHICS, ENSURING STRONG CASH FLOW WHICH WILL BE UTILIZED THROUGH RE-INVESTING IN BUSINESS, PAY-DOWN DEBTS, FUND SOCIAL INIT IATIVES & STRONG SUPPLY CHAIN MANAGEMENT.
NURTURE WORLD CLASS TEAMS & PARTNERS ENSURING PASSION, INTEGRITY, INDIVIDUALITY, PARTNERSHIP AND ACCOUNTABILITY.
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WHAT WE DOW I T H I N F A S H I O N , T E X T I L E S , C R A F T , D E S I G N & L I F E S T Y L E R E T A I L
WOMENSWEAR
MENSWEAR
KIDSWEAR HOME
YOGAWEAR
ACCESSORYMEDICINAL
TEXTILES
SOCIALPROJECTSRETAIL
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HOW WE DO ITA C L E A R D I V I S I O N T O O U R D I R E C T I O N S
LUXORE
EXTRAVAGANT IMPECCABLE HEIRLOOMS
CLASSSIC
NATURAL RELAXED TIMELESS
ARTSY
ASYMMETRICAL ADVENTUROUS
EXCITABLE
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NOTO SUSTAIN OUR SOCIAL PROJECTS IN THE SCALE WE DO, WE NEED TO BECOME SELF-SUFFICIENT & SURPLUS IN OUR RESOURCES. WHICH MEANS WE HAVE TO RUN A SUCCESSFUL (read, PROFITABLE) COMPANY.
DOES THIS MEAN WE ARE ONLY ABOUT SERVICE?
BEC AUSE , BANKRUPT COMPANIES C ANNOT DO MUCH OF SOCIAL GOOD.
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SALES CHANNEL & SALES
THE BUSINESS MODELF R O M C O N C E P T , C R E A T I O N T O C U S T O M E R S
MATERIAL DEVELOPMENT
DESIGN & PATTERN
MERCHANDISING
BRANDING & MARKETING SALES
CUSTOMER CARE
MATERIAL MAKING
PLANNING & PRODUCTION
WAREHOUSE/ INVENTORY CONTROL/
SCM
IT & INFRAACCOUNTS
& FINANCE
CUSTOMER
TIER 1
TIER 2
TIER 3
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THE SALES MODELR E A C H I N G T O T H E C U S T O M E R S
ORDER FULFILMENT
FLAGSHIP STORES
MULTI CHANNEL
RETAIL
COMPANY MULTI
CHANNEL RETAIL
EXCLUSIVE PARTNER
SHIP
FAIRS & EXHIBIITION
PARTNER ONLINE
COMPANY ONLINECUSTOMER
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SOCIAL INITIATIVEST H E R E A S O N W H Y W E A R E I N B U S I N E S S
YESWE ARE PASSIONATE ABOUT HOW WE CAN BE THE WHEEL OF CHANGE. HOW WE CAN CREATE OPPORTUNITY IN CHAOS. HOW WE CAN BRING A HEALING TOUCH THROUGH FASHION & DESIGN
L E T S T A K E Y O U T H R O U G H A F E W O F O U R S O C I A L I N I T I A T E S
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A f t e rma th o f t he 2004 t sunami t ha t c r ea ted ha vo c on t he ea s t c oa s t o f I nd ia ga ve b i r t h t o Tsunamika a s a t r auma counse l i ng & l i ve l i hood p rog r am fo r f i s he r woman commun i t y. S i n ce t he beg inn ing o f t he p r og r am, ove r 5 m i l l i on do l l s ha ve been made by hund reds o f pa r t i c i pan t s .
Tsunamika connec t s peop l e & i s d i s t r i bu t ed a r ound t he wo r l d a s ‘Gif t Economy’ . I t ha s been endo r sed and a cknow ledge by UNESCO .
Ove r a de cade l a t e r, Tsunamika i s g r ow ing s t r onge r i n he r new a va ta r t o r ebu i l d t he deep conne c t i on be tween humans & env i r onmen t . She has a l s o f ound a spa ce i n t he ch i l d r en ’s edu ca t i on a s a pa r t o f t he i r cu r r i cu lum.
For more details & how to participate in the program , visit www.upasana.in
TSUNAMIKA IS ALWAYS GIFTED, NEVER SOLD!
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Wai t i ng t o s ee a b i g change , we mos t l y f o r ge t t o r ea l i z e t ha t a s imp le “Sma l l S t ep” cou ld be t he beg inn ing o f t he b i g change we w i sh t o s ee .
Upasana i n i t i a t ed ‘ Sma l l S t ep s ’ on Ea r th Da y on 22nd Ap r i l , 2007 w i t h t he i n t en t i on t o s t op po l l u t i on by no t c r ea t i ng i t . I t s uppo r t ed a dual-purpose mode l i n su s t a inab i l i t y. The se hand - c r a f t ed bags gene r a t ed j ob s and en su re i n a sma l l wa y t he cu rb ing o f d i spo sab l e p l a s t i c c a r r y bags . S i n c e i t s i n c e p t i o n , o v e r 10 m i l l i o n “compac t , aesthetic & eco-fr iendly” bag s ha ve been r e t a i l ed i n t he marke t , c r ea t i ng hund reds o f j ob s .
For more details & how to participate in the program , visit www.upasana.in
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The p l i gh t o f t r ad i t i ona l c r a f t s i s a g l a r i ng r ea l i t y i n t he f a ce o f mode rn i za t i on . I n 2006 Upasana & BSF c o l l abo r a t ed t o i n t e r vene .
A s a f i r s t i n i t i a t i ve , 13000 s i l k s ca r ve s we re c r ea ted a s c o rpo r a t e g i f t . Varanasi Weavers a s a s o c i a l bu s ine s s , t ook many s t ep s t o bu i l d c apac i t y o f t he p r o j e c t - i n c l ud ing de s i gn , marke t i ng & so c i a l ou t r ea ch s e r v i c e s t ha t ha ve had t ang ib l e qua l i t a t i ve bene f i t s . S t r eng then ing a r egu la r s t r eam o f o r de r s t ha t g i ve s wea ve r s a s t eady f l ow o f i n come .
Upasana c r ea t i ve l y u se s t he Va r anas i t ex t i l e t ha t embody t he g l oba l woman . F r om l o s t c r a f t t o r e t a i l ch i c , r evamp ing l o s t t r ad i t i on s f o r r e t a i l .
E x q u i s i t e B e n a r a s t e x t i l e s h a v e b e e n p r e s e n t e d i n Eth i ca l Fashion Show (2008) , Pa r i s , F r an ce & Varanasi - A t imeless journey . E xh ib i t i on i n Pond i che r r y Feb rua r y, 2011
For more details & how to participate in the program , visit www.upasana.in
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Paruthi i s a bu s ine s s c o l l abo r a t i ve s t r i v i ng t o p r o t e c t & p romo te t he f r ag i l e c o t t on commun i t i e s o f Tami l Nadu . Thus c r ea t i ng a su s t a inab l e t ex t i l e f u tu r e .
Upasana & Bestseller Fund c ame t oge the r t o l aunch t he o r gan i c c o t t on p ro j e c t . Th i s p r o j e c t was a imed a t add re s s i ng t he vu lne r ab i l i t y o f f a rmer s i n t oda y s c ommer c i a l -m inded wo r l d t ha t l ook s a t p r o f i t s beyond we l l - be ing . The ques t i on t ha t i t i n t ended t o an swe r a r e :
• What can be done? • How can a co s t - e f f e c t i ve & e co - f r i end l y p r a c t i c e be r e - i n t r oduced? • How to sa f egua r d t he f a rmer s f r om money - l ende r s , i n t e r e s t ba cked
bank s & pe s t i c i de compan ie s? • How to make ag r i cu l t u r a l p r a c t i c e c on t r i bu t e t o na t i ona l and g l oba l
hea l t h? • How do f a rmer s c on t r i bu t e t o l a r ge r su s t a inab l e p r a c t i c e s? • How to suppo r t ou r f r ag i l e e co - s y s t em?
F r om seed t o sa l e , Paruthi i s s o c i a l l y & env i r onmen ta l l y a su s t a inab l e p r o j e c t u s i ng on l y t he mos t e th i ca l p r a c t i c e s f o r t he ea r th & t he co t t on commun i t i e s o f r u r a l I nd ia .
J o in u s , f o r a new wa y o f l i v i ng , c a r i ng and da r ing .
For more details & how to participate in the program , visit www.upasana.in
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JAN AK I i s a r e t a i l p r o j e c t o f Upasana t o p r omo te o r gan i c and su s t a inab l e l i f e s t y l e , whe re o r gan i c i s t he wa y o f l i f e . A un ique comb ina t i on o f t r ad i t i on and mode rn i t y. L i f e s t y l e p r oduc t s t ha t s peak o f s imp l i c i t y. whe re t he na tu r a l i s beau t i f u l .
S t ep i n a t Janaki, Shop no. 30, Romain Rolland Street, Pondicherry 605 001.
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The se a r e t he o r gan i ca l l y c on tou red & c r a f t ed fu rn i t u r e l i ne f r om Upasana . I t u se s t he na tu r a l f ea tu r e s on t he wood e r oded t h r ough na tu r a l f o r c e s and r e in f o r c e s t hem a s ae s the t i c s t o t he f i n i shed p roduc t .
Prakrit a s ynonym o f na tu r a l , was bo rn ou t o f a na tu r a l d i sa s t e r, t he Thane Cyc l one (29 th De cember 2011) . I t was an e f f o r t t owar d s t r an s f o rm ing a c r i s i s i n t o an oppo r tun i t y by c r ea t i ng su s t a inab l e f u rn i t u r e s .
To expe r i en ce t he exc l u s i ve l i ne s o f f u rn i t u r e , s t ep i n a t Janaki, Shop no. 30, Romain Rolland Street, Pondicherry 605 001.
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JO IN US AS
ASSOCIATE MEMBERSTUDENT INTERN
VOLUNTEERS
I n a J O U R N E Y o f d i s c o v e r y o f T R U E - S E L F .
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I n t e g r a l D e s i g n S t u d i o
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THE RED DOTWE ARE
REACH US AT : w w w . u p a s a n a . i n o f f i c e @ u p a s a n a . i n