upcast technology introduction
DESCRIPTION
Upcast is a web based paid ad management tool that seamlessly integrates with Facebook. If you\'re a Marketing professional looking to maximise the value from your Facebook advertising, Upcast will increase the size and sophistication of your ad campaigns whilst offering full visibility of campaign performance and budgets. The result is a dramatic improvement in ROI.TRANSCRIPT
An introduction
750 million users
25% of world’s display impressions
Demographic targeting
Facebook Ad Revenues
100% growth in ad revenue from 2010 to 2011
Facebook expected to reach $4 billion in revenue this year
Upcast – Social Ad Management Tool
Facebook Ad API
Beta participant
Larger, more
sophisticated
campaigns
Better campaign
visibility
Increased control and
return on investment
Demographic targeting
Feature: Demographic targeting profiles can be set up quickly and
then stored for future use and shared amongst campaigns
Benefit: This saves time, and lets you re-use profiles that gave the
best performance, thus improving ROI
Personas – Stored Demographics
Personas are stored so you can quickly clone them and make slight
adjustments
Bulk ad Creation and Multivariate ad
testing
Feature: Generates potentially thousands of ad variations in only a
few minutes, and then uploads them all to Facebook in one click
Benefit: In built reports will identify the best variations allowing
managers to focus the campaign on this, thus increasing ROI
Multivariate ad testing
Tracking
Feature: Built-in tracking through existing solutions such as Google
Analytics, Kenshoo, Search Ignite and all other solutions
Benefit: Allows goal/revenue data to be reported and used for ROI
analysis and campaign optimisation
Campaign Scheduling
Feature: Campaigns can be set to start and stop and specific times
Benefit: This allows you to ensure ads are shown at the times that
get you the best engagement from users, ensuring your budget is
spent in the smartest way, thus improving ROI
Strategies
Feature: Strategies can be set so ad groups or campaigns reach a
specified CPC, CPM, CTR or CPA.
Benefit: This allows you to budget very accurately, hit your target
ROI, and saves huge amounts of management time
Formats: Drive to Page
Increase Fans through a drive to Facebook page campaign
Formats: Drive to Site
Increase ecommerce revenue through promoting Hotel services
10 fold increase in campaign sizes
65% increase in CTR
20% decrease in CPC
Increased optimisation control
Significant time saving
