upchime presentation at 1 million cups sacramento

12
Upchime Email marketing in one click.

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Page 1: Upchime Presentation at 1 Million Cups Sacramento

UpchimeEmail marketing in one click.

Page 2: Upchime Presentation at 1 Million Cups Sacramento

Nathaniel Adams - Front End Engineer

- Berkeley SETI Research CenterUndergraduate Data Science Researcher - D3.js

- Stanford UIFFellow

Aaron Hartigan - Full Stack Engineer

- Screen Solutions Intl.Front End Developer - React/Redux/Mocha

- FLC Data ScienceLead Developer - CordovaJS/AWS Lambda+S3

Page 3: Upchime Presentation at 1 Million Cups Sacramento

Small businesses have two bad

options with email marketing.

Complicated web tools Hiring email marketer

• Cheap, but time consuming

• High skill barrier

• Often ineffective without

marketing experience

• Easy, but very expensive

• Low transparency

• Hard to evaluate marketer’s

skills & insights

Page 4: Upchime Presentation at 1 Million Cups Sacramento

Small businesses simply don’t

do email marketing.

Page 5: Upchime Presentation at 1 Million Cups Sacramento

The Solution

Automate the user experience by

doing email marketing in one click.

Page 6: Upchime Presentation at 1 Million Cups Sacramento
Page 7: Upchime Presentation at 1 Million Cups Sacramento
Page 8: Upchime Presentation at 1 Million Cups Sacramento

Market Overview

$38 : $166%40x Customer

Acquisition

SMBs not using email

marketing

Customer acquisition via

email marketing vs. social

media

Average ROI for email

campaigns

Page 9: Upchime Presentation at 1 Million Cups Sacramento

Business Strategy

Revenue Model: Free with tiered subscriptions for

additional features (e.x. Slack, Asana, Drift)

Target customer: Small businesses, independent

workers, email marketers

Customer Acquisition: Targeted advertising, social

media strategy, email marketing blog

Page 10: Upchime Presentation at 1 Million Cups Sacramento

Competitors and us

Quickly and easily delivers small,

digestible email campaigns.

Focuses on a suite of tools to build

campaigns encompassing a brand.

Utilizes POS data to automate the

delivery of relevant email campaigns.

Streamlines the UX by curating

campaigns based on user/industry data.

Page 11: Upchime Presentation at 1 Million Cups Sacramento

Today Beginning 2018 End of 2018

• Grow to 50 users

• Integrate content from

social media and

blogs

• 2000 users

• Integrate machine

learning to improve

campaign generation &

analytics

• Launching beta

• Customer development

Future

• Launch integrations

platform

• Leverage data to create

additional revenue

sources

• Automate additional

marketing channels

Milestones

Page 12: Upchime Presentation at 1 Million Cups Sacramento

UpchimeEmail marketing in one click.

Reach us at [email protected]