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2012 First Quarterwww.ifdaaz.com

This year promises to be more exciting with new events and features coming your way! Design For A Living Worldat Desert Botanical Garden Mixer at Floor Styles featuring Pentimento Lighting and Furniture

Design Daybreak at Arizona Design Center

Progressive Poker Fundraiser

Fine Art Reception & Mixer

Make plans now to attend:Surfaces - Las Vegas

Las Vegas Market

Upcoming Events

IFDA MISSION STATEMENT: International Furnishings and Design Association is the only all-industry association whose members provide services and products to the furnishings and design industry. IFDA is the driving force, through its programs and services, that enhances the professionalism and stature of the industry worldwide.

1ifdaaz.com The quarterly news of the IFDA Arizona Chapter

MARK YOUR CALENDARS!TABLEAU IS COMING to the

Phoenician!The Arizona Chapter of IFDA is proud to celebrate its fifth year of hosting Tableau. This unique and inviting gala showcases the creativity and vision of some of the most inspiring design talent in the Valley. Designers will have an opportunity to create and transform dinner tables into “Works of Art”.

Each table will be viewed and critiqued by a judging panel including a “Celebrity Designer”. Robin Sewell, host of the syndicated Arizona Highways television show and owner of Lonetree Productions will be our guest MC, and there will be amazing auction items of all shapes and sizes!

Tableau Cinq will be held on Saturday, October 13th 2012. This year’s theme is An Evening at “Moulin Rouge” with proceeds benefiting Ryan House. Ryan House is the first pediatric respite and palliative care home of its kind located right here in Phoenix, Arizona. Stay tuned

for more information in the coming months!

2 The quarterly news of the IFDA Arizona Chapter ifdaaz.com

IFDA 2011 Board of Directors

President: Sue Ann Aronson, [email protected] & Corresponding Secretary: Linda Tully, [email protected], VP/Fellows: Jan Herwick, [email protected]/Communications & Directory: Terri Welch, [email protected]

VP of Fundraising & Tableau Chair: Tina Mellino, [email protected]/Membership & Retentions: Paula Tocker, [email protected]/Partners: Karen Egan, [email protected]/Programs: Celia Schauble, [email protected] Tree: Jan Braden, [email protected] Advisor: Dede Radford, [email protected]

IFDA AZ Board meetings are held

the second Tuesday

of each month!


2011 Industry PartnersIf you or someone you know is interested in becoming an IFDA AZ Chapter

Industry Partner, contact Jan Braden, 480-945-0037, [email protected] or visit www.ifdaaz.com

Dunn Edwards Paints

The Art DepartmentFloor Styles

Biltmore ShuttersClare Frame & ArtChristi’s WindowsDesigners Wholesale SourceElsje’s Fashion FloorsG3 Remodeling & ConstructionH&R FabricsIndus Design ImportsInside/Out ShowroomsLoyd Parker Design

Miranda Delivery ServicePacific Manufacturing Co.Palavela Home, LLCPentimento, Inc.Pindler & PindlerSherwin-Williams PaintsSundrea Design StudioThe Elegant WindowUnderfootValley Light Gallery

Platinum Partner

Gold Partners

Silver Partners

We urge you to support these businesses as they support

our chapter!

The Benefits of Industry Partnership:In addition to great relationships and increased client awareness, each Industry Partner will receive these additional benefits coinciding with your level of partnership!

• Logo listing and a web link on the Arizona and International IFDA web sites• Opportunity to write a feature article for the IFDA AZ newsletter, Industry Focus

• Business card sized ad in the AZ chapter directory• Recognition at all IFDA chapter events• Copy of the Arizona chapter membership directory• Opportunity to distribute advertising literature at all chapter events• Invitations to all chapter events• IFDA Partner plaque

New!

New!


LOVE CHEST...This chest is called a DAMCHIYA. It is the hope chest for brides of India. Unlike our plain pine and oak hope chests in America, these stand out with their rustic embellishments. Think of the years of girls, then women storing away their treasures for the future. We have collected vintage originals as well as imported newly minted ones. It’s hard to tell which is which although the old ones have that certain patina. All share interesting hand carving and tiny windows with inlays of shell, metal and mirrors on the front panel. No two are alike. These are perfect for entry areas, night stands or just standing around looking cool. Come by our 90,000 sq ft warehouse and check them out. INDUS DESIGN IMPORTS • 1817 E. Rio Salado Parkway, Tempe, AZ 85281 • To the trade only. Mon - Fri • 8am-5pm • 480-966-4685

Pindler & Pindler is pleased to introduce our NEW pattern #3661 – Rhythmic which is an Exclusive upholstery contemporary design. Rhythmic is a fresh, modern geometric zigzag pattern that is woven in an Egyptian cotton blend. This pattern is colored in sophisticated colors and has a soft hand to it. To view this pattern please visit Pindler & Pindler Showroom at the ADC located in Suite 104.

Partner News


Congratulations Lindsay!Lindsay Radford, daughter of our past IFDA President, Dede Radford, and recent ASU West Graduate receiving her B.A. in Psychology, just happens to have that design gene in her too! She entered the ASU Graduation Cap contest where the graduates decorate their caps to show off their ASU pride, creativity and style! They are judged on Most Sun Devil Pride, Best Use of An Inspirational Quote and Best Representation of an ASU College, School or Institute. The voting was done on-line and the ASU Alumni Choice and Parents Association Choice determined the five winning entries. Lindsay was one of the winners! She received a Sun Devil basket filled with cool ASU stuff, VIP seating for 4 guests at the ASU Commencement Ceremony and the picture of her grad cap was displayed during the pre-Commencement Ceremony festivities.

Partner News

Has your contact information changed? Or to submit articles for the quarterly Industry Focus newsletter

Contact:Terri Welch, VP Communications & Directory e-mail: [email protected]: 602-989-2604

Specifications:Acceptable ad formats are eps, jpg, tiff or pdf. Native files in Adobe Creative Suite also acceptable if fonts are outlined and files saved at 300 dpi.

Industry Focus Ad Rates:Business Card (3.5” x 2”) $75¼ Page (3.75”W x 4.75”L) $150½ Page (7.5”W x 4.75”L) $300½ Pg Back Cover (7.5”W x 4.75”L) $375Full-Page (7.5”W x 10”L) $600

Please email your comments to [email protected]

showroom | studio | factory

737 W 2nd Ave | Mesa, AZ 85210

phone 480 962 1918

toll-free 1 855 223 5500

www.pentimentoinc.com

68th Design District

2732 N 68th Street Suite #4

Scottsdale, AZ 85257

Also shown at Floor Styles

Pacific Resource Group is now carrying a new line of 100% linen direct from Europe. Great colors, weights and looks. There’s even a burlap look! Memo sampling is available in the showroom. Since these are direct from the mill, the net price is half what you would pay elsewhere for the exact same goods. See the collection at the Arizona Design Center in Suite 120.


Member NewsSocial Media and IFDA AZ

By Charlene Kingston VP of Social Media/IFDA Board 2012

The business world has embraced social media as a communications tool for conversations between businesses and clients. As a chapter, we are going to begin using social media in 2012 more extensively! I’m excited to be part of bringing social media to our chapter through practical, business-focused activities and resources.

If you use social media in your business, or if you are thinking about adding social media for your business, you’ll find resources available on my website at SocialMediaDIYWorkshop.com. There are over 165 articles, along with ebooks, webinars and recordings of my monthly free conference calls, all available to help you learn and expand your social media use. Sign up for my monthly newsletter to learn about new products and services including a schedule of upcoming events.

Additionally, I’ve created a hidden resource on the website specifically for chapter members and partners. Go to http://socialmediadiyworkshop.com/ifda. I’ll use this page to share articles each month to help you learn about social media topics related to your design business.

If you already use social media, would you consider volunteering to help build a dynamic and comprehensive design resource for our chapter? Each quarter Paula Tocker will announce new opportunities for you to contribute your skills that will directly benefit the chapter.

I look forward to meeting all of you and talking about how social media can help you grow your businesses!

I would be happy to offer webinars on topics that would help our members learn how to use social media tools. I have also created a page just for IFDA! Check it out at socialmediadiyworkshop.com/ifda/


IFDA Welcomes it’s newest members and partners…Charlene Kingston / Member - SocialMediaDIYWorkshop.com for Small BusinessKaren Mandarino / Member - Bella More Interior DesignChristi Adams / Industry Partner - Christi’s Windows

Member Spotlight - Tina Mellino • Zia Interiors

Need information about Tableau Cinq?Do you want to be a volunteer at Tableau Cinq?Do you want to design a tablescape at Tableau Cinq? Contact Tina at [email protected]

Tina Mellino isa name you will see muchof this year, she is our2012 Tableau Chair! We wanted to get to know a little bit about her so we asked her a few fun questions!

Tina, how did you get start-ed in the industry?My Mother was an Interior Designer, Artist, Jewelry Designer and incredible business woman! She educated and influenced me to appreciate architecture, design, art and all of the finer things in life! She also gave me artistic license to ‘deco-rate’ my room at the age of 11 in a color palette of, hot pink, purple and white! It was very Mod!

Whom do you admire most in the industry? I love the icons. ‘Sister Parish’, ‘David Hicks’, ‘Ralph Lauren’, Billy Baldwin, Barbara Barry. True entrepreneurs and traditional lifestyle designers.

What is your dream vacation? I would love to go back in time to experience different time periods (you said ‘dream’).

What is one thing people might be surprised to know about you? I am an adrenalin junkie and will try just about anything adventurous!

Learn more about at Tina at ziainteriors.com!

Member News


IFDA Welcomes Karen Mandarino

How did you get started in the industry? I got started after I took an evening Introductory Design class at Rio Salado. I showed my semester project to a designer and she said that if business was better, at the time in 1988, she would hire me. Because of her I proceeded to get my Associates degree in Applied Sciences. When I graduated in 2001, business was in a turn down also and no one was hiring, so I opened my business Bella More Interior Design.

Whom do you admire most in the industry? I don’t admire a single designer but I feel that all designers who have earned notoriety in their design business or who are sustaining a business in this economic downturn deserve to be admired for their fortitude to keep reinventing themselves to keep doing what they love to do.

How would you describe your esthetic or style that best represents your work as a designer? I don’t have a signature style of my own. I really love all styles, each has elements that work well with the other. I also design for the client. They have something in mind or have elements that they love and I create for them what they see in their minds and then I add the WOW factor for them.

Member News

Up-to-the-Minute Green Guide Reprinted from Sherwin-Williams

State laws regulating the VOC (volatile organic compounds) content in paint and other finishes are as variable as paint color. “The laws are constantly evolving,” says Steve Revnew, director of marketing, product development for Sherwin-Williams.

To help you keep up, Sherwin-Williams has created an up-to-the-minute online resource where you can download the latest information. The Sherwin-Williams LEED and VOC Coatings Reference Guide is updated continually to reflect the most recent LEED, OTC, CARB, NAHB and other guidelines. The guide also provides a list of compliant coatings for a multitude of applications. To download the guide, as well as a continually updated map and listing of VOC regulations by state, go to swgreenspecs.com

bellamoreinteriordesign.com


IFDA Welcomes Naomi Anderson How did you get started in the industry? I was fortunate enough, in 1986, to be hired on as an account representative at an association management company in Phoenix that handled non-profit professional organizations. I was assigned ASID as one of my accounts. It was then that I fell in love with the world of interior design and learned the importance design has on our quality of life. Since then, I have remained in the design industry as a marketing/communications professional providing design business marketing strategies and implementation. Whom do you admire most in the industry? Well, that’s a really tough one because there have been so many trailblazers who have positively impacted the design industry. I would have to say however, I most admire all residential interior designers. The stories I’ve been told over the years about the incredible challenges and the unique solutions they provide are quite impressive. Several years ago I came across an astonishing list of careers in order of “level of stress” and “residential interior designer” ranked just below “air traffic controller” in the 6th position out of 50. Truly! My hat’s off to you!

What do you love most about your job? What a greatquestion, and it’s a fairly easy one for me to answer. It would be helping my clients expand and reach their maximum potentialand taking away the fear of moving beyond their comfort zone inpromoting their individual talent, product and/or services

DID YOU KNOW???Did you know that IFDA Partners offer exclusive discounts to current IFDA

members? That’s right, when it’s time to sourcing your products, call on your IFDA Industry partners for the best pricing and service available!

Member News


In November we honored our wonderful industry partners with a tasty Fiesta!! Jan Herwick once again opened her home to our partners and board members as we sipped refreshments and munched on incredible dishes prepared by all of the board members. A special thanks to Celia Schauble for smoking some of the tastiest meats we’ve ever eaten! The board outdid themselves with salads and fixings for once again, a most memorable evening!

Events Recap


November Membership Drive at Palavela Home!

What a success our event was! We welcomed two new members and one new partner in the beautiful surroundings of Palavela Home. Dede Radford shared the 2012 Dunn Edwards color trends report with us and we all enjoyed refreshments and fun networking! Thanks to all who attended and to Sue and Ryan for hosting!


December Luncheon at Vincent’s!

How much fun was lunch at Vincent’s? It was a beautiful winter day and we were in the newly renovated dining room where we sipped on bubbles and satisfied our taste buds with the wonderful cuisine of Vincent Guerithault. We were joined by two gals from Ryan House as our table runneth over with wonderful pantry item donations for them to take “home”. We also honored Scott Sandler, our longest and most beloved Tableau photographer and friend and raffled off fun prizes to some lucky winners! Thank you to all who attended and participated in this joyous event.


Exciting News from Floor Styles!

Pentimento is sharing space with Floor Styles at the Scottsdale Design District! Pentimento is a local manufacturer that has amazing capabilities. Now you can get flooring, lighting and furnishings at one convenient location. Some of their older inventory will be available as well at Switch, a new neighbor at SDD!

Also, we are also having a first Wednesday of the month, Floor Styles Bazaar, featuring different products, topics and solutions for those design challenges! Come by and join the discussions! Please contact Patrice Hill with any questions!

T: 480.421.0221 ext: 201E: [email protected] N. 68th Street, Suite 4Scottsdale, Arizona 85257www.FloorStyles.com

Good to know...


Establishing relationships between people, architecture and nature

Paul Connolly, APLDCertified Landscape Designer

TUCSON • PHOENIX520.302.7441

www.sundreadesignstudio.com

Shown in photo is the Winslow pattern

Stanton Carpet - Anywhere Collection

Outdoor carpet and rugs that look likethey should be indoors

Sun–safe & washable

2732 N. 68th St. #4Scottsdale, AZ 85257480 421-0221

www.stantoncarpet.com

www.floorstyles.com


6939 E. First Ave, Scottsdale

480-946-1006

PalavelaHome.com

Your stocking dealer for creating beautiful interiors.

Visit our 3,400 sq. ft. showroom to find

furniture, lighting, fabrics & accessories!


Arizona ChapterPO Box 15154Scottsdale, AZ 85267-5154

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