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Agency BTL Credentials
2012
Godmother is a flexible agency, that aims towards long-term efficiency of the services it offers.
We deliver completely any ATL or BTL project, without any complications.
We are trustworthy, we keep our promises and we care about our image. We do our job seriously and immediately!
For us, the clients are partners, and this thing can be proved by the long-term partnerships that we build.
About Godmother
Our partners
Below The Line
- events, galas, product releases -
Google Engage
The first event organized by Google Romania
Participants: 250 persons – Romanian advertising agencies’ representatives
Facts: Location: The Ark 10 suppliers Dedicated event team
“We are very pleased with the collaboration that we have with Godmother – they are a young, dynamic team, that fits very well the Google Romania fresh spirit. We hope for a long-term partnership in organizing events that support the online world and that bring to the user the Google magic” says Rares Rusu, Marketing Manager Google Romania.
Google engage
Google Christmas Party
Google Romania Christmas Party 2011
Participants: 200 persons – Romanian advertising & online agencies’ representatives, financial & banks’ representatives, special VIP guests
Facts: Location: Radisson Blu Host of the event: Andi Moisescu Special moments offered by Horatiu Malaele and Ozana Barabancea Band 7 suppliers Dedicated event team
“The Christmas Party was a very important event for us, highly complex and the Godmother team did an excellent job! Thank you!” says Rares Rusu, Marketing Manager Google Romania.
Garrone In Store Campaign
Garrone Romania – In Store Campaign
Persons exposed to campaign: Over 700 persons
Facts: 2 weekends of activation Over 250 Garrone products sold Over 250 prizes given Location: Auchan Militari & Auchan Titan
Agricover Farmers’ Club
Agricover Farmers’ Club - launching event
Participants: Over 300 participants
Facts: 35 suppliers, 10 dedicated event managers special moments – magic shows, Casino Party, concert by Lavinia, Romanian
popular music band, can can and belly dancers, paintball, ATV, SPA Special host: Paula Chirila 5 star hotel in Poiana Brasov
AutoMat activations
New station opening in Baia Mare & Alba Iulia (December 2011)
Facts: Leafleting in the commercial center gallery Leafleting in intersections, taxi/ bus stations Drop mailing in parking places Leafleting in the new AutoMat fuel station (guide training ‘how to use the new
automatic station’ provided by our promoters)
The message was: ‘Come and discover the new automatic station’ TOV: call to action Results:
Alba Iulia: over 9000 flyers were offered to the commercial center gallery visitors; over 1100 persons were guided by a trainer in station; over 7000 flyers were offered to the drivers in intersections; 7800 flyers were distributed in parking places (drop mail activation)
AutoMat activation
New station opening in Resita (January 2012)
Facts: Leafleting in the commercial center gallery Leafleting in the new AutoMat fuel station (guide training ‘how to use the new
automatic station’ provided by our promoters) Call to action radio campaign (insert in news radio show Radio Banat FM)
The new opening was launched through an incentive activation. The first 10 clients per day who came in our station and refuel their car with minimum 50 lei receive a present – a fuel card with 30 lei, the rest of them receive a trinket.
‘Results: Alba Iulia: over 11000 flyers were offered to the commercial center gallery
visitors; over 1500 persons were guided by a trainer in station; people appreciated the presents, especially the fuel cards
Creative materials
Afi Palace Cotroceni Mega Fun
Afi Palace Cotroceni - Anniversary event – 1 year
Participants: we established a record of over 130.000 persons.
Facts: special artistic moments were held – a special program for children, modern
dance, aerial silk and aerial hoop, a Fire Show and a parade „Les Grandes Artistes”.
Holograf concert and an after-party with the ProFm team. 2 cakes weighting more than 100 kg each
A&D Pharma Flash Mob
A&D Pharma – Refflor Flash Mob
Facts: 20 minutes of personalized show – music & dance 19 artists Location : Afi Cotroceni Mall
http://www.youtube.com/watch?v=k2wzk_rFcZ8&feature=player_embedded Views on Youtube: 35496
The Best Jobs Gala
Best Jobs - Friends’ Night
Participants: 150 persons.
Facts: Giant personalized puzzle Special concert held by JukeBox band Pantomime moment offered by the theatre company Passepartout - Dan Puric Special designed trophies Location: Fratelli Lounge
The Rehau Caravan
Rehau - The Rehau Caravan
Total number of persons registered in the Rehau database: over 120.
Total number of persons exposed to the event: over 400
Facts: special setting – catering with free drinks and food for the visitors Special designed truck Location: the parking lot of Baneasa Shopping City Integrated communication campaign for the caravan (PR, online and offline
activities)
The Life Care Gala 2010
Life Care Gala - The Rhapsody of Colours
Participants: over 1200 persons
Facts: 28 suppliers, 42 technicians, 23 people in the implementation team Special moments: laser shows, an aerial silk performance, a special dance moment
held by a team from the TV Show “I Dance for you”, 3D projections on the walls and ceiling of the Bucharest National Theatre and presentation movies.
Special guest: international speaker - Paul Martinelli. Concert held by Stefan Banica Jr. Location: The National Theatre of Bucharest
The Life Care Gala 2009
Life Care Gala: Dream, Dare, Win!
Participants: over 800 persons
Facts:
137 flower arrangements
181 nominal diplomas and 12 toffees
an implementation team of 32 persons and 18 different suppliers
10 hours of event with 84 points of program.
For all these special persons, Godmother brought presentation movies, artistic moments – dance, theatre and a concert.
Location: The Romanian Athenaeum
Midocar Vitan Opening
Midocar Vitan - Detective Story
Participants: 500 persons
Facts: Parking lot set up like the street of an American district form the 50’s with old
VW cars. Elements of attraction: sicaf- sand, pantomime, cartoonist, Horia Brenciu concert.
Winter Holidays at Plaza Romania
Plaza Romania - Visit Santa’s home
Participants: 200 children/day x 24 days
Facts: Elements of attraction: sliding tube, amusement park, electric train, live Santa 13 concerts – 5 bands. An atmosphere that brought closer Santa’s homeland and underlined the
Christmas spirit – joy, happiness, good-mood, generosity and childhood.
Event BDT
BDT - Football from another perspective
Participants: 350 persons
Facts: Elements of attraction: fireworks, VIPs from the football society. Special set up - technical board used for explanations of diagrams similar to
the ones used by great caches. Special guests: Helmut Duckadam, Andrei Vochin Location: BDT Showroom
The 2009 Midocar Caravan
Midocar: The MIDOCARavan presents the New Polo
Participants: 300 persons.
Facts:
Dedicated caravan in Bucharest for the introduction of the new Polo
300 prizes won
Locations: high class cafés in Bucharest (Dorobanti & Primaverii)
Midocar refreshes you
Midocar - Midocar for any state of mind, even when you are dying of thirst.
Participants: 250 persons/day.
Facts: “Midocar Refresh Points” – special set up spots on the highway (A2) during
summer Hostesses dressed in bathing suites offered water and gifts to the ones who stopped
at the Midocar “pit stop”. The set up was composed from beach chairs and umbrellas, decorated cars
according to the theme.
