Mark K. Lane26038 Thorpe Ct.,

Grosse Ile, MI 48138Phone: (313)727-5846

Email: markklane@gmail.com

SUMMARYPerformance-driven public relations specialist with over 15 years of experience generating and creating engagement opportunities. Results driven expert in building relationships, building brands, fund raising, planning special events, media training, creating and implementing digital strategies, managing staff, team building, contractor & volunteer management and creative problem solving

HIGHLIGHTS OF QUALIFICATIONS Public Relations Expert/Professional Community & Civic Engagement Budget Management Digital Marketing across popular social media platforms Implementation of multi-media marketing strategies Designing advertising and promotional materials

EXPERIENCE Director of Public Relations & Special Events, 8/07-Present

Identify and develop stories that highlight Goodwill’s mission and impact in the community. Established and maintain strong relationships with key media outlets and businesses in Detroit

area. Planning and managing all public relations/special event activities across organization’s

programs, retail stores, business services, social ventures, advertising, and all other media. Develop and oversee department budget of $350,000 for public relations, marketing,

advertising, and development campaigns for organization. Develop public relations strategy for rebranding and executing launch of organization’s retail

stores after a 10 year retail absence from the Metro Detroit market. Serving as spokesperson for organization’s mission, creating and developing news releases,

social media updates, talking points, strategy papers, speeches, and event scripts. Direct and develop all special events/fundraising campaigns including, but not limited to, the

Goodwill Golf Classic, Awards Luncheon, Rock for Jobs, Pass it Forward and direct mail. Develop and create relationships with local and national business leaders. Develop and implement digital media strategy for the market that included maximizing social

media interaction with community partners, constituency groups and donors.

Senior Account Executive & Director of Video Production Services, 9/04-8/07Marx Layne & Co. Marketing and Public Relations, Farmington Hills, MI

Responsible for oversight of account teams and budgets while implementing public relations initiatives for a wide range of clients, from non-profit organizations to Fortune 100 corporations

Developed strategic pitches for local, regional, and national media.

Created video production services division dedicated to creating corporate, new product, product demonstration, media training, sales training, presentation development, client media training, archival, trade show, and promotional videos.

Created new media services division dedicated to developing marketing strategies utilizing audio and video podcast production.

Developed first-generation online and social media programs for clients

Account Team Lead/Product Narrator/Product Specialist: OnStar Corporation, 1/02-8/04Gail & Rice Productions Inc., Southfield, MI

Traveled nationwide to major convention venues Delivered scripted material to attendees and presented one-on-one demonstrations of

respective products.

President/Writer/Producer/Videographer, 4/01-8/04On The Mark Productions Inc., Dearborn, MI

Developed creative and informational productions to video, cd-rom, DVD, and Internet. Wrote, produced, and provided voice-over for television and radio commercials.

Senior Producer/Writer/Talent/Videographer, 4/01-8/04State Champs High School Sports Show, WDIV-TV 4, Southfield, MI

Responsible for oversight of all scripting, editing, and video production of bi-weekly show. Generated and researched story ideas and conducted interviews with high school and college

athletes. Winner of 2 Emmy Awards for Local Programming Sports & Entertainment

Sports Producer/Writer/Editor, 8/00-4/01 WDIV-TV 4, Post News week Station, Detroit, MI

Wrote scripts for on-air personalities, produced and supervised editing of a weekly sports show entitled “Sports Final Edition, The Locker Room”, as well as the 5, 6, and 11pm Daily Sports segments.

Researched, identified, and produced newsworthy material Directed and conducted interviews with college and professional athletes

EDUCATIONSpecs Howard School of Broadcast Arts, Southfield, MI

Radio & Television Broadcasting CertificateDetroit College of Business, Dearborn, MI

Concentration in MarketingHenry Ford Community College, Dearborn, MI

Concentration Jazz Studies

ACCOMPLISHMENTS*Crain’s 2009 Innovator of the Year *Hermes 2009 Creative Award winner for “Broadcasting for Jobs” Media Response*2009 Michigan Non-Profit Pacesetter of the Year for use of social media tools in promoting organization’s brand*MarCom 2010 Platinum Award winner for “Scoopy D” Multi-Platform Communication Campaign

*Named Hermes 2011 Gold Award winner for Goodwill’s*Instrumental in Goodwill Achieving Crain’s 2011 Best Managed Non-Profit and EY’s Entrepreneur of the Year Finalist 2014 & 2015

PERSONALMarried with 2 children Director - Baseball Program/Coach– Grosse Ile Youth Recreation Association (GIYRA)Musician – Saxophonist & Vocalist for music group Motor HoneyMember – Public Relations Society of America (PRSA)