ARPITA GHOSH Mobile: +91-9748397605

E-Mail: arpita.october20@gmail.com

Job Objective

Looking for new opportunities in a growth oriented organization in the field of Online Marketing, Sales

and Business Development.

Profile Summary

A competent professional with an experience of 3 years in:

• Ad Trafficking.

• Campaign Management.

• Reporting

• Pay Per Click Ads.

• Search Engine Optimization.

• Search Engine Marketing.

• Social Media Marketing.

• Client Relationship Management

• Having nearly 3 years of experience in Trafficking, Campaign management, Reposrting, PPC

analysis, SEO, SEM, SMO, Branding Promotion, Market Research, Client Relationship

Management. Worked with few of the most renowed organizations serving clients across NA,

EMEA and APAC regions.

• I have solid understanding of marketplace and programmatic ad trading.Experience of ad

campaign optimisation techniques and willingness to take responsibility and exhibit leadership.

I'm a Self Starter, Team Player, Highly Organised and very detailed oriented.

• Also have proven ability to manage multiple tasks while working independently. Bring a high

level of energy and enthusiasm to position. Ability to work with multiple deadlines efficiently

and strong sense of urgency and commitment to get the job done in a timely manner with high

quality. Able to work in a very fast paced and constantly changing environment across many

states and time zones.

Professional Experience

1. Business Operation Associate in Accenture (April 2015-till date)

Job Roles:

• Working for GOOGLE India as an AD Trafficker (on rolls of Accenture)

• Initial review of campaign with the Clients through emails on assets like traffic sheet,

creative’s and special instruction documents.

• Maintaining the workflow for planning, trafficking, targeting, serving, optimization and

reporting in Ad management. Check the creative’s and URLs in a systematic manner before

implementing them in the ad server. Additionally, troubleshoot any minor issue with the

creative coding.

• Responsible for Quality check on every tag which goes across to the publisher/client i.e

Generating and checking HTML tags like Standard, I-frame, JavaScript, Impression and

Click Trackers.

• Familiarity with rich media tags, basic understanding of Java Script and HTML, 3rd Party

Tags setup like MediaMind/ FlashTalking/ Atlas etc.

• Having exposure on reviewing, trafficking and analyzing the quality of ‘True-View in-

stream’ and ‘Mobile’ ads.

• Worked using media math (CPM/CPC/CPA). Troubleshooting various ad serving problems

to different clients.

• Coordinating with clients or their design team for creative issues like click tag/file size/file

dimensions etc.

• Good knowledge on Invite Media as well (DSP - Demand site platform) , Adexchange, DFP ,

DCM by Google

• Implementing and understanding various Ad tags such as Point-roll, Sizmek, Doubleclick,

Innovoid etc.

2. Digital Marketing Manager in Techshu Consultancy (August 2012- April 2014)

Job Roles:

• Understanding Business Goals, developing effective strategies (Digital Marketing Mix)

& plan of action, implementation of agreed strategies, tracking reports, analysis.

• Work in the area of Search Engine Optimization, Social Media Marketing, Pay per click

ads, Online reputation management, Branding, Conversion Optimization focusing on

enhanced Traffic to website and value creation to the business with focus on Return on

Investment.

• Well versed with the concepts of Google Webmaster, Analytics & AdWords, Keyword

Research, etc.

• Proficient at executing strategic product marketing plans for product or product line

through research, competitive analysis, customer engagement, pre-sales planning and e-

mail marketing,

• Point of contact for clients exclusively including Agencies and Advertisers covering

Global clients and local clients.

• Attending Kick off sessions for the new clients to setup the implementation phase

smoothly by training other team members.

• Track, measure, and analyze the performance of multiple advertising campaigns,

including creating detailed performance reports and proposing optimization strategies

• Understanding the area of Targeting in campaigns and implement them as per the client

requests.

• Various platform and devices are available by for targeting i.e Online Video, iPhone,

iPad, Android devices.

Certification:

• Google Adwords Fundamental

• Adwords Video Advertising

• Google Analytics.

• Doubleclick Campaign Manager Fundamental

• Doubleclick Search Fundamental

• ADX Fundamental

• Doubleclick Rich Media Fundamentals

• Google Analytics Premium Fundamental

Summer Internship in Nippo Batteries Co. Ltd., Kolkata as Project Trainee

(Marketing)

Role: • Carried out activities related to institutional sales • Conducted research on brand image, consumer decision making process and market share • Involved in organizing trade & cross promotion schemes

Education 2012 MBA (Marketing & HR) from Army Institute of Management Kolkata, West Bengal University of Technology 2008 B.Sc. (Zoology - Botany & Chemistry) from Serampore College, University of Calcutta, Kolkatta 2005 12th from Ushangini Balika Vidyalaya, WBCHSE, Chandannagar 2003 10th from St.Anthony’s High School, WBCHSE, Chandannagar IT Skills • Conversant with MS Office (Word, PowerPoint & Excel) and Internet Applications

Community Development Work • Voluntarily participated in AIDS campaign and donated funds for cancer • Actively involved in Computer Literacy Program

Personal Details Date of Birth: 25th March, 1987 Present Address: Kondapur, Hyderabad, Telengana. PIN: 500084 Permanent Address: Asutosh Neogi Lane, Chandannagar, Hooghly – 712136, West Bengal Languages Known: English, Hindi & Bengali