upfit, the smart online size advice
TRANSCRIPT
SIZE ADVICE SOLUTIONS FOR DIGITAL FASHION
UPFIT
Experiencing The Following Problems? 2
?Rate Of Return And Size RelatedProblems Are Too High?
Overloaded Customer Service?
Want To Facilitate The Purchase And Shopping Experience On The E-Shop?
Get Used To Have Your Customers … Reassured 3
An increasing number of clients need to be guided and require immediate counseling
“
Upfit Increases The Confidence Of Your Customers And Lowers Your Customer Service Stress
Service:
-40% of calls
4
Lower reluctance, facilitate and accelerate the process of purchasing clothing online is now a need.
Get Used To Have Your Customers … Purchase Easily
“
Upfit Increases Your Conversion And Drastically Lowers Your ReturnsConversion Rate:
+5% to +13%
Returns: - 15% to - 35%
Get Used To Have Your Customers … Satisfied 5
Provide physical store experience in e-commerce. Recreate the missing l ink between the product and the consumer.
“
Satisfaction &
Confidence
Upfit Helps You Improve Retention By A Renewed Shopping Experience.
6Our Solution Fit Manager : Easy To Access And To Use
FIND MY SIZE
7The Fit Manager Size Advice : Quick And Accurate …
Your logo
Choice of the sizing system
Result of the size calculation
Add-to-cart or Back-to-productbutton
8Upfit Users Accounts & Social Shopping : A New Way Of Consuming
Allows users to save
their data
Allows creating and managing the accountthrough the widget without leaving yourwebsite
Just one account for every websiteequiped with Upfit
Make gifting easierby having differentprofiles on the sameaccount
Creates new buying
customs
The User Experience With Upfit 9
•
Personnalized advice for eachproduct and reliability score.
No Stress When Buying
Easy to use, quick, reliableand mobile.
Ergonomics
An instant size advice.Recommendation or similar item if size not available or bad fitting
Guidance
The product fits well.No disappointment at the receiving.
Satisfaction
10User’s Measurements Predicting Algorithm
Calculation of 7 measurements
Arm lengthLeg length at crotchNeck circumferenceBust circumferenceWaist circumferenceHip circumferenceThigh circumference
Slight refining with the age
Corrective with morphological indications
1.7 standard deviation, which means 97% of precision
Complex BMI/Body Shape connection
11The Product Data Input Platform : Upfit’s Extranet
How It Works
Select or create a brand, then create a product category.
Enter the size guides, then easily input the product references or URL to link witheach size guide.
Benefits
Free access to data used – Autonomous
Management of products implementedwith the solution
Choice of the type of data used : simple size guide or detailed product data for each product
Easy to use
Matching Between User’s Predicted Measurements And Product Data 12
Users and behavioraldata
Products data
13Technology When No Product Data Available : The Data Mining
Automatic analysis of purchases/returns to increase the customers and products knowledge
Matching between similar users and similar products
Allows to take into account the cut and the material of eachclothes, the fitting preferences and the comfort of eachcustomer
The size advice is not only « mathematical »
Set-up 14
Web Service
A Single Line Of Javascript Embedded In Your Code(At The End Of The <Body>)
Compatible With All E-commerce Solutions :
Beyond The Fit Manager … 15
Help your customers find the right size directly in the shop
Upfit InStore is easy to set-up on a sales person’s tablet or a terminal
Using The Widget In Physical Stores
Business Case 16
2 series of tests on 4 brands : Levi’S, Pepe Jeans, Armani, Esprit
400 products(men/women) tested,
among different categories(Pants, Jeans, Shirts,
Dresses, …)
70% A/B tests during the whole period of test
3 months test (22/07/2015 to
31/10/2015)
Business Case 17
Upfit’s impact on the rate of return
19% of buyers use the Fit Manager
8.7% : Averaged impact on the add to cart rate
via
Significant bettershopping
experience and brand image
-15% 19% 9%
Business Case 18
Financial Impact
-10.75%
Turnover growth(after returns)
Fall of logistics costs
10.5%
Why Choose Upfit? 19
$
QUICK AND EASY TO USE, MOBILE, INCREASING RELIABILITY WITH THE
BIG DATA
SIMPLE AND QUICK SET-UP.
OWN UPFIT TEAM DEVOTED
FOR MORE REACTIVITY
RTW M / W / CHIDLREN,
UNDERWEAR, SHOES
FLEXIBLE PRICING
CROSS-CANAL
& DATA FOR CRM
Your Contact 20
Florent LAMING
[email protected] +33 (0)4 74 72 18 37
13 rue de Marivaux
75002 Paris, France
24 Avenue Joannes Masset
69009 Lyon, France
Our Partners 21
