upper valley newsletter editors mini-summit saturday, june 1st, 2013
TRANSCRIPT
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Upper Valley Newsletter Editors Mini-Summit
Saturday, June 1st, 2013
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Agenda
• Introductions• Content• Layout & Design• Distribution• Tips, Resources, and Other Useful Information
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Content
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Reunions (Big, Mini, Micro…Nano?)
Class of 1988 – Winter 2013
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Class of 1978 - June 2012
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Class of 1979 – February 2013
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Class of 197979th Day Micro reunions – Four page center gatefold photo collage backed by four pages of captions.
Micro-Reunions
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Class of 1947 – Late Fall 2012Post-65th Reunion
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Class of 2007 – Winter 2012Post 5th Reunion
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Quid pro quo
• Entrepreneurs• Authors• Artists• Musicians
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Class of 2007 – Winter 2012
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Class of 1981 – May 2012Class of 1981 – June 2012
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1988
1957 of 1942 1957
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Class of 1953 – January 2013
Class of 1982 – Fall 2012
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Feature on Individual Classmate
Class of 2007 – Winter 2012Class of 1965 – March 2013
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Class of 1999 – Summer 2012
Class of 1998 – Spring 2012
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Humor
Class of 1953 – January 2013
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Class of 1944 – February 2013
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Class Surveys
Class of 2011 – Winter 2012
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Class of 1983 – June 2012
Class of 1984 – October 2012Class of 1988 – Winter 2013
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Class Projects
Class of 1996 – Summer 2012
Class of 1988 – Summer 2012
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Special Events
Class of 1986 – February 2013
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Families and Life Events
Class of 1999 – Summer 2012
Class of 1988 – Winter 2013
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Class of 1983 – June 2012
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Special Theme Issues
Class of 1964 – February 2013
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Class of 1964 – February 2013
Class of 1984 – October 2012
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Social Media
Class of 1996 – Summer 2012Class of 1981
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News from Campus
Class of 2012 – Winter 2013
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Obituaries, Tributes, Memorials
Class of 1959 – February 2013
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Class of 1956
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Other Content Ideas
• Class Dues• DCF• Sports• Alumni Council Report• Class Treasury Report• Letter from Editor, President, Head Agent, etc.• Trivia• ???
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Layout & Design
(FOR MARK WINKLER’S LAYOUT & DESIGN TIPS, SEE THE “ANNUAL MEETING POWERPOINT”
FILE POSTED UNDER CLASS OFFICERS WEEKEND 2011:
http://www.dartmouth.org/DartCMS/index.php?page=newsletter-editors-home)
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Class of 1979 – June 2012
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Class of 1956 – December 2012
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Class of 1992 – February 2013
Class of 1949 – Winter 2013
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Cla
ss o
f 197
9G
rap
hic
s fo
r im
pac
t.
Lay
out
– F
ron
t C
over
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Cla
ss o
f 197
9G
rap
hic
s fo
r im
pac
t.
Lay
out
– B
ack
Cov
er
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Class of 1979 & 1981
Class Officers with Photographs
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Effective Use of Space
Class of 2012 – Winter 2013
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C•
Clas
s of
195
1 –
June
201
2
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Distribution
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Gutenberg vs. Zuckerberg
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Print Newsletters
• More likely to be received
• More likely to be read• More permanent
• More expensive $$$!• Less timely
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Digital Newsletters
• Immediate• Inexpensive• Can be tracked• Excellent Quality• Hyperlinks and instant
feedback
• Not as “permanent”• May not be read or
even received• Loses the sensuous
appeal of the printed newsletter
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Other options…
• Partial Print Distribution• Mostly digital, with one print edition per year• Post digital copy to class website• Survey your classmates
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Tips, Resources, and Other Useful Information
• InDesign software available from College• Student Newsletter Intern• Layout by Brayshaw• $400 subsidy towards printing costs• Rauner Special Collections Library• Class Lists from Alumni Records• Newsletter Editors Website (being updated)
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Printing Options
• Digital / Offset• Black & White / Full-color / Black & Green Ink• Paper Stock & Paper Color• Number of Pages (multiples of 4 are good!)• Brayshaw vs. DPMS vs. Outside Vendors• Ask me for Price Quotes!
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Mailing Options
• 1st Class vs. 3rd Class (non-profit)• Pre-sort 1st Class (>500 pieces)• 3rd Class (>200 pieces)• Self-mailers vs. Flats in Envelopes• TAM cards
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