upsale to broadband - cdma2000 · 2017. 12. 8. · huawei technologies co., ltd. page 7 mobile...

HUAWEI TECHNOLOGIES Co., Ltd.

www.huawei.com

Migration to next-generation mobile broadband services

UPSALE TO BROADBAND

Nov.24 2008


CONTENT

BROADBAND SERVICES OVERVIEW

UPSALE TO BROADBAND


Services takeServices take--on different roles during a customeron different roles during a customer’’s s life cyclelife cycle

Acquire the new userNecessary services bundled for target market segment

Attractive price

Retain the current subscriberHigh service quality

Good coverage

Friendly customer care

Stimulate consumptionNumerous compelling applications, entice taste

Continuously innovate


Important functions when we make a decisionImportant functions when we make a decision

Add on Must

VoiceSharing price packageInternetBusiness application, IT system, meeting etc.

Business

Mobile voice with roamingMobile Internet access with roamingShort message with roaming Reasonably priced package

Individual

Instant Messaging (MSN like VOIP)Mobile TVStreaming, YouTube, etc.MusicRing tones, and Ring back tonesBlogEmailGames……

VoiceInternet accessReasonably priced package

Residential

* Video Phone (May need to be considered)

What we need is to sharpen the fundamental functionsFortunately, all the add-ons can be supported by broadband smartphones


ProductivityTele-medicinePublic safety

Push to talkPush to media

SurveysContestSocial networking

Mobile transactionAuctionAdvertising

NavigationUser locationLocation searchAsset track

RingtoneRing back tonesMobile portal

Internet accessMobile web browsing

EmailInstant MSGVideo MSGBlogging

Mobile TVMusicGames

OthersPush to talkCommunityMobile Commerce

LBSPersonalizationWeb connectivity

Multimedia Messaging

Entertainment & Media

How to acquire the new user after EV-DO was deployed – All these services can stimulate the consumption– Most of them can be provide by internet

What kind of services do we needWhat kind of services do we need

164

131

6246

3919 7 6 5

The number of carriers that deploy the services

-Source: 3G today


CONTENT

BROADBAND SERVICES OVERVIEW

UPSALE TO BROADBAND


Mobile Broadband Mobile Broadband –– Increases data revenueIncreases data revenue

EV-DO technology provides a realistic and commercially viable tool to deploy a mobile broadband service

Providing data connectivity to notebooks and computers has been commercially successful

There are significant market opportunities, knowing Laptop sales will exceed Desktop sales by 2011

Wireless Broadband

Priority

PlatinumTarget high end users, businessHighest QoS

Higher QoS

Access levelWith quality of service (QoS)

a user can subscribe to different data rate packages


Converged Communications Converged Communications –– Voice upsaleVoice upsale

Skype like services, may appear to be a foe to operators

But, it can be used by operators in another way:

As an optional service for high end packages

(Examples: China Telecom and Verizon)

Advantages:Same number as the mobile number

No Skype In and Skype Out

Challenges:Regulatary issues

Package design

China Telecom e8

phone

Combined with broadband access services for the voice upsale


Video Phones Video Phones –– Enlarge the selection of revenueEnlarge the selection of revenue--generating applicationsgenerating applications

Enterprise Individual

Personal video phoneHome video phone

Home monitor

Residential

Enterprise video phone

Media conference Voice, video, data convergence, integrated with the enterprise IT system

Video monitor

PC + Client software

Mobile phone

Wireless camera

Applications

TerminalPC + Client software

Mobile phone

Wireless camera

Mobile phone

Video Phones are enabled by 3G networks, but they don‘t produce sufficient revenue relative to capacity needs

Therefore, the operator may need to enlarge the selection of applications, to create more income

Do not make video phone matter while user makes decision


WinMobile Version

Enterprise information and mobile office Enterprise information and mobile office –– A new A new market segmentmarket segment

Not all small and medium enterprises can set up their IT system (enterprise domain, bulletin, and email system)

Much simpler than Lotus Notes, easily integrated in mobile

Integrate enterprise IT system, email system, and mobile messaging Voice upsale via the small and medium enterprise user

Enterprise mailbox: mailbox with enterprise name

Enterprise address book

Enterprise file cabinet: file share among the enterprise members

Enterprise Bulletin: enterprise notice and broadcast

Calendar

Message notification & Group Message

PC Version


Smartphones Smartphones –– Lets your customers enjoy rich Lets your customers enjoy rich mobile broadband Internet servicesmobile broadband Internet services

Media Email Entertainment Map Instant message

Introduce the smartphone to your customers, Internet will cover the others! You must optimize your network performance


CDMA Evolution Path CDMA Evolution Path –– Supports a future Supports a future evolution towards advanced servicesevolution towards advanced services

Source: CDG

EV-DO Rev. AEV-DO Rev. B

HSPA

GSM, TDMA, cdmaOne, PDC, PHS

2G 2.5G 3G Broadband

OFDM-basedBroadband

SMSRing tones

GPRSIS-95B

CDMA2000 1XWCDMA

1xEV-DOHSDPA

EV-DOHSPA

WAPBrowsingMMS

Video messagingVideo streamingMusic downloadsLocation based services (LBS)

EnterpriseMobile TVMusic downloadsInternet connectivity

VoIPVideo telephonyRich MultimediaM-commerceAdvertisingUGC and social networkingMultiplayer games

All-IP digital convergence of services; voice, broadband access, mobile data, broadcast, etc.High-definition TVCE devices

CDMA-based Broadband

Advanced Broadband

200220022000200019901990 20072007--20092009 20092009……2011201119951995

LTEMobile WiMAX


Reliable partners Reliable partners –– Can bring you into the mobile Can bring you into the mobile broadband erabroadband era

Leading Core TechnologiesImproved Performance

The 4th Generation BTSMulti-standard Convergence


www.huawei.com

Thank You

www.huawei.com

upsale to broadband - cdma2000 · 2017. 12. 8. · huawei technologies co., ltd. page 7 mobile...

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