Here’s my Up.School check list to help you find that one great idea
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The 6 Questions you need to ask when validating a business idea
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#1 Is someone else already doing it?
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Forget…First Mover Advantage...
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Don’t bet on developing a new market
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It’s much easier to copy an existing business idea and out-execute it
After all, Richard Branson didn’t invent air travel
Facebook didn’t invent the social network
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And Google didn’t invent the Search Engine
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Their idea was to do it better… by improving
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#2 Is this a problem that you personally face in your daily life?
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You don’t need an idea that changes theworld...
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Focus on solving a small problem that people like you have in their daily life
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You are your best first customer
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You know the pain,
your emotional
drivers better than
anyone else
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#3 Does it make your heart beat faster?
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It’s either HELL YEAH or nothing!
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If you don’t get juiced up about your idea, it’s going to be hard to convince
customers to do likewise
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Don’t waste time on the stuff that doesn’t start fires
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#4 Is there a strong search volume for this idea in the Google Keyword Tool?
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Mine where the gold is...
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https://adwords.google.com/KeywordPlanner
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#5 Are people asking questions about this idea in Quora?
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People asking questions =Problems not being solved
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#6 Does Google Trends show an increasing search volume for this idea?
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Don’t build your business on a shrinking market
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Use Google Trends to niche down your idea to find the growth areas
Evidence of competition and people searching for that competition is a good sign
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Here’s that checklist...
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6 POINT CHECKLIST:
1. Is someone else already doing it?2. Is this a problem you face every day?3. Does it make your heart beat faster?4. Search volume on Google Keywords?5. People asking questions on Quora?6. Uptrend on Google Trends?
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And finally, don’t get hung up on
your idea
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Don’t wait for the right timing or the perfect idea...
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Launch now…You won’t learn until you launch
A half-baked idea is enoughto get going...
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Lead the customer and ask for feedback rather than ask them “what do you want?”
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As with all startups, ideas change and evolve as customers give you feedback
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And set your ideas free...
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Actively share your ideas rather than tell everyone you’re in
“stealth mode”
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Remember the idea is just Step One...
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Ideas are valuable, but execution is priceless
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