Urban NomadTaj Campbell

James HughesCale SchupmanBrian Steadman

Problem and Solution Task descriptions Prototype structure Breakdown of each task Experimental Method/Results Suggested UI Changes Summary Q & A

Overview

Customers often go to lunch having no idea what local, or non-local restaurants are high quality. This leads to many bad dining experiences.

Problem

Solution – Urban Nomad Provides a quick and easy system to write and

read reviews of local restaurants on a mobile phone. Location awareness enhances searches for reviews.

Easy Task: Fill out a review prompt.

Medium Task: Find a restaurant based on the recommendation system.

Hard Task: Find a restaurant given part of it’s name and call to make a reservation.

Tasks

Cursor

Soft Buttons

Directional Buttons and Enter Button

Keypad

Prototype Structure

Task 1 – Rate a Resturant

Task 2 – Find Reccomendation

Task 3 – Find a Restaurant and Call

Odegaard study room. Random students asked to participate, offered a 5$

Starbucks gift card as compensation. One friend of a team member volunteered to be a pilot participant.

◦ K. Pilot participant. 28, has a smart phone, eats out 1-2 times per week.

◦ S. 21, has a Motorola RAZR, eats out 2-3 times per week.

◦ J. 21, has a Motorola phone, eats out 1-2 times per week.

◦ M. 22, has a Sony Erikson, eats out 2-3 times per week.

Experimental Method

All participants showed overall satisfaction. All found calling very easy. Participants alternated between use of right

arrow and enter button. Difficulties following the cursor. Irrelevant topics and ratings. Secondary sort or filter. Map needs scrolling and zooming. Participants wanted directions to the location. Some users will definitely ignore prompts.

Experimental results

Make the cursor easier to identify◦ Blink the cursor◦ Higher contrast

Provide advanced search options◦ Have a secondary sort or a filter option

Maps need to be more controllable◦ Provide means to pan and zoom◦ GPS style directions

Narrow criteria for search and rating◦ Ambience was found to be confusing to

participants

Suggested UI changes

Participants found Urban Nomad to be quick and easy to use

Suggestions were made to make searching and browsing for a restaurant faster.

Summary

Q & A