Blast Motion SensorWearable Tech – MakesYou Better At AnythingYou DoJULY 2, 2015 BY ERIC J. LEECH

About Advertising Contact

URBASM

Professional sports teams have the advantage of analyzing their players moves topinpoint great moves and analyze the ones that could use a little improvement.Blast Motion has found a way to deliver this same technology into a 3D motionsensing device that you wear during any activity that you like to do.

The way it works is that the wireless 3D motion metric technology communicateswith your HD capable device, to help capture and display the highlights of aparticular moment. These moments are then transposed visually into the video,allowing you to then easily share (brag about) on your social networks or favoritevideo host.

Blast ActionCam

Blast Motion has the ability to keep track of the metrics of every motions you make,including height, velocity, rotation, and hang time. You can use it on the track, field,court, golf course and more. Which means that not only does it allow you tocapture some great highlights, but also analyze and improve.

9

24

And Blast Motion is really just getting started with this technology. In other words,you have good reason to be excited about what is coming up in the near future.With this in mind, we reached out to the Director of Marketing for Blast Motion, Mr.Donovan Prostrollo, to get the latest scoop on everything awesome.

Ready… 3… 2… 1

Urbasm: Hi Donovan, what is the story behind the inception of Blast Motion?

Donovan Prostrollo: Our founders, Michael Fitzpatrick, Mike Bentley, and RyanKaps had a vision and a mission to make 3D motion capture technology portable,wireless and available at a price point accessible to all consumers, not justprofessional athletes. If you roll back the clock 5 years, 3D motion capturetechnology was complex and required extensive technical expertise to setup, and auser had to wear a wired vest or suit with optical markers, which were tracked byvery expensive optical systems. These configurations were tens of thousands orhundreds of thousands of dollars, meaning they were only accessible in high­end

facilities and available to the most elite of athletes.

In order to change that, Blast Motion was created. For the first four years, wefocused on miniaturizing the technology and ensuring it could deliver industryleading accuracy and consistency, while building a strong IP portfolio to ensure ourinnovations and engineering investments would be well protected. Now, with fivecommercially shipping products and a price point of $149.95, we have managed tomake their vision a reality, and we have achieved a product set that is simpleenough for an athlete of any skill set and age to use, while delivering the accuracyand consistency required for pro players.

Urbasm: To get an idea of all that Blast Motion can do, you really do have tosee it for yourself. What are a few of the most amazing moments BlastMotion has captured with the pro athletes that we could share with ourreaders?

DP: As far as pro athletes, we’re actively working with several, including MiamiHeat player James Ennis, professional skateboarder Greg Lutzka, and professionalBMX dirt rider Mike “Hucker” Clark.

Check these out:Video Clip – James EnnisVideo Clip – Greg LutzkaVideo Clip – Mike “Hucker” Clark

DP: It’s absolutely amazing to see how athletes, from kids to pro players, are usingour technology to improve their game. It also allows them to have more fun andinstantly share great sporting moments. Earlier this year, we had the opportunity toparticipate in the 2015 High School Slam Dunk Competition and all of the slamdunk contestants were wearing our Basketball Replaymotion sensor technology.The event was broadcast on CBS, and we were on the court with the camera crewfilming the event with iPhones running the Blast Basketball Replay app. Thisallowed us to capture real­time video and dunk metrics—including vertical height,hang­time, rotation, and jump acceleration.

#TakingFlight | American Family HS Dunk Contest! CRAZY DUNKS w/ ...

DP: Our Blast app takes care of infusing the metrics with the video clip highlightsand automatically synchronizes them with the player’s movement to createdynamic metric builds. We also unveiled adaptive slow­mo technology at thisevent, which allows our Blast app to capture high frame rate video and slow downor speed up the video clip replay, based on the actions performed so a player canreally see the finer details of his movement and get quantifiable insights into hisperformance. The best part is, players are able to instantly share these videohighlights with their social media followers right from the app.

Here are a couple video clips of Blast technology in action at the 2015 Slam DunkCompetition:Video Clip – Adaptive slow­mo clip (winning dunk)Video Clip – Sizzle Reel

Urbasm: Take us through what would be the ultimate set up for an armchairathlete who may not want to take the time to study up on what to get. Whatare all the peripheral gadgets a guy would need to get the most out of BlastMotion for a variety of activities?

DP: The great thing about the Blast products is that they are very easy to use. For

example, no power buttons; the motion sensor automatically powers­up based onmovement and leverages the latest inductive charging technology. And we shipeverything in each of our product/sports specific retail boxes, allowing an athlete tocapture metrics/video, analyze their motion, and improve their game.

Blast Basketball

DP: For example, the Blast Baseball Replay includes a bat attachment, BlastBasketball Replay includes a wearable clip. All an athlete needs to do is downloadthe free Blast app to their smartphone or tablet and attach the motion sensor totheir sports implement, slide on the wearable clip or affix the waterproof actionsports attachment to the back of a GoPro® action camera case and GO! Metricsare captured automatically, even when the smartphone or table is out of range, andsynchronized with the the Blast app.

Urbasm: That’s awesome. What are a few innovative ways that yourcustomers have used Blast?

DP: The best way to get a sense for how our customers are using Blast technologyis to visit our social media channels on Facebook, Twitter, and Instagram. Onething you’ll immediately see is that our customers love to share video highlights oftheir performance, and you get the added benefit of seeing the numbers behindtheir actions. We have also found that our video auto­curation features are asignificant time saver for athletes who are practicing and want to review their bestor worst action quickly. With all of our Blast products, our apps automatically cliprecorded video to create a series of 4­8 second video highlights, which can bewatched individually without requiring manual video editing.

For example, this allows Little Johnny to go out back and take a bunch of practiceswings with a smartphone on a tripod recording his actions, then he can come inand let Dad or a coach review a 30­minute practice session in a couple minutes.This is a fantastic time saver, and the metrics really allow an athlete to see whattheir body / bat was doing when they captured their best or worst action ascompared to an avatar representation of the swing.

Urbasm: Can you give us a hint of some of the functionality of Blast that wecan look forward to in the future?

DP: The two things that Blast Motion is known for is motion capture innovation andmetrics accuracy. While I can’t say much about what’s coming, based on the coolnew features we just rolled out (dynamic metric sync and adaptive slow­motechnology), you can expect we have some really great features in developmentand a lot of enhancements across our product lineup that will make our productseven better, including support for Android devices.

At the end of the day, we want to ensure athletes of all ages and skill sets haveaccess to 3D motion capture technology and the tools they need to improve theirgame. We believe that technology is best when it gives you the insights you needwhen you need them, but gets out of the way and lets you play.

Urbasm: Thanks Donovan.