urbn
DESCRIPTION
Who we are, what we do, and a brief sample of our workTRANSCRIPT
What We Do
• Develop Mobile Applications• Create Content• Generate Media Coverage• Manage and measure Social Media• Search Engine Marketing
Campaigns• Social Media Marketing Campaigns
Who We Are
• Dubai-based company with more than 40 years combined experience of content creation, publishing, mobile development and broadcasting
Mobile Applications
• We develop mobile apps for iPhone, Android (used on Samsung, LG, Motorola and most handsets) and Nokia
• We build the apps from scratch and populate them with the content you want
• We use a number of channels to distribute the applications
Create Content
• We generate original content in the form of feature articles, podcasts, videos and press releases
• We then feed that content onto the application and out to the various social media channels we have set up
Social Media
• We create a social media presence for your brand using Twitter and Facebook
• We link the social media channels to the application so the app is constantly updated
• We set targets for your social media platform and measure performance
Media Coverage
• We generate media coverage for your brand or event through our contacts in the print, online and broadcast media
• We create a ‘buzz’ around your event or brand in a meaningful and measurable way
What We DoSummary
Video Podcast Print
Original Content
Twitter Facebook
Social Media
Online Print Broadcast
Media Coverage
Mobile Application
How it Works
• Download application from website to your phone
• Users can also scan their phone over a barcode and automatically download
• The application is free and it takes under a minute to download
Phone Screen
• The application icon will show up on your phone
• Each time the phone is switched on the application is immediately updated with new content
The Splash Screen
• This is the first page users see when they click on the app - similar to a magazine cover
• This can be designed any way the client wants
Recent Activity
• This is the next screen that appears, showing the latest updates
• At the bottom there are a number of options to click on - these can be tailored to the client
News Feed
• The News Feed features official news (press releases etc), Tweets (which links to the brand’s Twitter page) and Buzz (featuring keywords on Google News)
Official News
• Each item in the News section can be ‘shared’ by users and emailed. The news feed can be in multiple languages
• Images can be embedded in the text as well
Videos
• Videos links to the YouTube channel and allows users to watch events anywhere, at any time.
• Videos can be created by us, the client, or by fans
Calendar
• The Calendar allows users to see what is on, where it’s on and when
• Users can flag up that they are going to an event and share the event via social media
More
• The ‘More’ section features a range of other options, all of which can be changed depending on the client
• Relevant images and logos can also be inserted
Clients
Contacts
• Conor Purcell (Director)[email protected]
• Eamonn Carey (Director)[email protected]
• Narain Jashanmal (Chairman)[email protected]