URock Launching Strategy Prepared for: Jeff Lockhart, Steve Smith, Joyce Culpepper-Smith

Prepared by:108th Ave MarketingCampaign and Strategy

108th Ave Marketing Presentation

Media Campaigns Overview

Public Relations

• Broad Audience• Greater Seattle Area• Local High School Radio

Radio CampaignMedia Campaign

Print Campaign• Broad Audience• Eastside Newspapers• 425 Magazine

Television Campaign• Broad Audience• Q13- This Morning• KING 5- Evening Magazine

Campaigns and Strategy

Campaigns Overview and Proposal

• Social Media

• Myspace, Twitter and Facebook– K-Town– Churches– Schools

Social Media Campaign

• Bellevue and Lake Washington School Districts

• Music classes– Captive audience– Opportunity for Q&A

School Presentation Campaign

• Churches– Kids and parents in audience– Booth

• K-Town– Recreational setting

Community Outreach Campaign

• Versatile

• Live products of URock

• Opportunity to connect through music

Live Performances Campaign

• Music Stores– Advertising

• Reach audience who already has an interest in playing music

Christmas Promotion Campaign

Advertising

Advertising Overview and Proposal

Advertising

Advertising

Half-Page Flyer

Merchandise

Brouchures

Video

Market Research

Market Research Reports

• Demographics in relation to interest• Confidence in marketing• Maximize efficiency of advertising and

public relations

Market Research

Accounting and Financing

Budget and Forecasting

Budget

Budget

• Half-Page Flyer

• Brochures• Posters• Bracelets• Guitar Picks• T-Shirts• iTunes Card• Surveys• Miscellaneous

Budget

Forecasting

• Market Research:– $24.60 invested into research that

would have cost $80.00 in real-world terms.• ROMI: $55.40/$24.60 = 225 %

• URock: – Total costs: $1,124.56– Expected Revenue: ([$555.00-

$240.00]*80)=$24,800.00– ROMI: $23,675.44/$1,124.56 = 2105%

ROMI (Return On Marketing Investment)

• Strength• Weakness• Threats• Opportunity

SWOT Analysis