us/ can · 2020-01-30 · john deere classic calgary stampede (can) essence festival just for...

US/CAN

S U N M O N T U E W E D T H U F R I S AT

E V E N T S L E N G T H S

TBD: dates were not available at time of print, but keep an eye out for these events.

HolidaysSportsEntertainment Conferences Other

Martin Luther King Jr. Day

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25World Economic Forum

Igloofest (CAN)

Grammy Awards

New Year's DayNHL Winter Classic

Chinese New Year

Golden Globe Awards

Consumer Electronics Show

Winter YouthOlympics

20

Igloofest

Winter Youth Olympics

Consumer Electronics Show

World Economic ForumState of the Union (US)

1/16 – 2/1

1/9 - 1/22

1/7 – 1/10

1/21 - 1/24TBD

Tweet inspiration: Get in on the fun of award season (we see you, #GoldenGlobes and #Grammys ) with some ‘awards’ of your own.

Use Twitter Polls to have followers vote for their favorites — this could be research driven, like their favorite type of content or something purely fun, like their favorite emojis.

202001




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New York Spring Fashion WeekLondon Spring Fashion WeekMilan Spring Fashion WeekParis Spring Fashion Week

Black History Month

DreamHack2/6 - 2/13 2/14 - 2/182/18 - 2/242/24 - 3/4

2/1 - 2/29

2/21 - 2/23

Black History Month

DreamHack 2020

Groundhog DayPuppy Bowl Super Bowl LIV

Presidents’ Day (US) National Margarita Day (US)

New York SpringFashion Week

Milan Spring Fashion Week

Paris Spring Fashion Week

Academy AwardsNational Pizza Day (US)

Valentine’s DayLondon Spring Fashion Week

Mardi Gras

Tweet inspiration: Like valentines themselves, Tweets are often best when short and sweet.

As you draft up your February and future Tweets, here are some things to keep in mind:• Condense your Tweet copy to its core message or hook • Limit yourself to 1-2 hashtags• Keep videos between 6-15 seconds

202002





St. Patrick’s DayMarch Madness

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SXSWiHeartRadio Music Awards

Game Developer’s ConferenceOktane Conference

Red Nose Day (US)

SXSWFriday the 13th

3/13 - 3/22TBD

3/16 - 3/203/30 - 4/2

TBD

Women’s HistoryMonth

Purim

World Wildlife Day

JUNO Awards (CAN)

International Women’s Day

International Day of Happiness

MLB Season Begins

Twitter’s Birthday

World Water Day

Equal Pay DayIce Hockey Women’s World Championship

March Madness Ice Hockey Women’s World Championships

Women’s History MonthPurim

3/17 - 4/6 3/31- 4/10

3/1 - 3/31 3/9 - 3/11

Pi Day

Game Developer’s Conference

Oktane Conference

Tweet inspiration: There’s no shortage of events this month, and while you may not be attending them in person, it doesn’t mean you can’t attend in Tweet.

Use Event targeting within Twitter Ads to target an event’s relevant audience.

202003





RamadanStagecoach Music Festival

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Coachella (Weekend 1)Tribeca Film FestivalCoachella (Weekend 2)Stagecoach Music Festival

PassoverRamadan

Masters TournamentNBA PlayoffsStanley Cup Playoffs

4/10 - 4/124/15 - 4/26 4/17 - 4/194/24 - 4/26

4/8 - 4/164/24 - 5/23

4/9 - 4/124/19 - 6/5TBD

April Fools’ Day

Earth Day White House Correspondent’s Dinner

Passover Masters Tournament

NBA Playoffs Boston Marathon

March Madness Final

WWE Wrestlemania

Coachella (Weekend 2)

World Health Day

Tax Day (US)Tribeca Film Festival

National Pet DayCoachella (Weekend 1)Good FridayNational Siblings Day

Easter

Tweet inspiration: Internal research has shown Tweets with GIFs gained 55% more engagement than Tweets without them. (Added bonus: they’re free, easy, and usually adorable.)Consider using GIFs not only as outbound Tweets, but as replies — joining a popular conversation can be just as effective as starting your own.

Twitter Internal data: Based on study of 3.7M accounts

202004




Eurovision Cannes Film Festival

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PGA ChampionshipFrench OpenWomen’s College World Series

Graduation SeasonNational Small Business Week

EurovisionCannes Film FestivalNational Spelling Bee (US)

Dell Tech WorldCisco Live

5/11 - 5/175/24 - 6/7 5/28 - 6/2

5/1 - 5/315/3 - 5/9

5/12 - 5/16 5/12 - 5/235/24 - 5/29

5/4 - 5/75/31 - 6/4

Star Wars DayMET GalaDell Tech World

Mother’s Day

Victoria Day (CAN)

Cinco De MayoNational Small Business Week (US)

World Cocktail Day

Graduation Season

National Spelling BeeFrench OpenIndy 500

PGA Championship

Women’s College World Series

Kentucky Derby

Memorial Day (US)National Wine Day (US)

Cisco LiveTweet inspiration: Conversation targeting allows you to target people who are interacting with a particular topic. You can choose from 25+ categories and 10,000+ topics.

When it comes to fun holidays like #StarWarsDay, consider using Conversation targeting to promote your relevant Tweets to members of your audience already showing interest in that day.

202005





MTV Movie & TV AwardsUS Open (Golf)

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US Women’s Open (Golf)UEFA EuroUS Open (Golf)Women’s PGA ChampionshipTour De FranceWimbledon

Governor’s Ball Bonnaroo Music FestivalTaste of Country Music FestivalFirefly Music FestivalSummerfest

Stanley Club Finals

ComputexCannes LionsEA Play

LGBTQ Pride Month

6/3 - 6/76/12 - 7/126/15 - 6/216/23 - 6/28 6/27 - 6/196/29 - 7/12

6/5 - 6/7 6/11 - 6/146/12 - 6/146/18 - 6/216/24 - 7/5

TBD

6/2 - 6/66/22 - 6/26TBD

6/1 - 6/30

LGBTQ Pride Month

Wimbledon

Firefly Music Festival

Tour De France

US Women’sOpen (Golf)

Women’s PGA Championship

Cannes Lions

Social Media Day

Bonnaroo Music Festival

Summerfest

BET Awards

Tony Awards

Computex

VidCon

UEFA EuroTaste of Country Music Festival

Summer Solstice

Best Friends Day (US)

Governor’s Ball National Donut Day

Father’s DayNational Selfie Day

Tweet inspiration: Going on summer vacation? Schedule your Tweets to keep your organic Tweets at work.

You can schedule your Tweets by visiting ads.twitter.com

202006





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Essence Festival Calgary Stampede (CAN)Just for Laughs FestivalPitchfork Music FestivalTomorrowlandLollapalooza

Shark Week

John Deere ClassicSummer Olympics 2020

San Diego Comic Con

7/3 - 7/67/3 - 7/127/17 - 7/197/24 - 7/267/30 - 8/27/15 - 7/26

TBD

7/6 - 7/127/24 - 8/9

7/23 - 7/26

Canada Day (CAN)

John Deere Classic

Calgary Stampede (CAN)Essence Festival

Just for Laughs Festival

Bastille Day

Independence Day (US)

World Emoji DayPitchfork Music Festival

National Ice Cream Day

Summer Olympics 2020Tomorrowland

LollapaloozaInternational Day of Friendship

San Diego Comic Con

Tweet inspiration: As the Olympics kick off, consider embracing the themes of teamwork and competition with a Tweet challenge of your own.This can be something simple, like “who has the most unread messages in their inbox?” or “what is your best caption for this GIF?”For anything involving an official contest or prizes, be sure to sync with your legal partners.

202007





US Open (Tennis) Paralympic GamesGamesCom

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Outside LandsBurning ManSummer SonicBillboard Hot 100 FestivalTeen Choice Awards

Rogers CupUS Open (Tennis)2020 Paralympic Games

GamesCom

Back to School

8/7 - 8/98/30 - 9/7TBDTBDTBD

8/7 - 8/168/24 - 9/68/25 - 9/6

8/25 - 8/29

8/1 - 9/30

International Youth Day

International Dog Day

Burning Man

Back to School

Outside LandsRogers Cup

Hashtag DayWWE SummerSlamLittle League World Series

International Cat Day

Tweet inspiration: Internal research has shown that Tweets with video attract 10X more engagement.As you plan out your video strategy, remember: videos don’t have to be a heavy lift! There’s a lot you can do with slideshows, image animation apps, and your very own smartphone.

Twitter Internal data: Based on study of 3.7M accounts

202008





Ryder CupTwitchCon

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Venice Internatinal Film FestivalNew York Fall Fashion WeekToronto International Film FestivalLondon Fall Fashion WeekParis Fall Fashion WeekMilan Fall Fashion Week

Primetime Emmy Awards MTV VMAsiHeartRadio Music Festival

UN General AssemblyOctoberfestNew York Advertising Week

9/2 - 9/129/5 - 9/139/10 - 9/209/13 - 9/179/23 - 10/19/17 - 9/23

TBDTBDTBD

9/15 - 9/309/19 - 10/4TBD

Oktoberfest

International Day of Peace

UN General AssemblyHispanic Heritage Month (US)

TechCrunch Disrupt

Rosh Hashanah

Yom Kippur

National Read a Book Day (US)

National Grandparents DayLondon Fall Fashion Week

Labor Day

Ryder CupWNBA Playoffs

Hispanic Heritage Month (US)Rosh HashanahYom Kippur

9/25 - 9/27TBD

9/15 - 10/159/18 - 9/209/27 - 9/28

Tweet inspiration: In the #BackToSchool spirit, consider serving up some educational content of your own. Some ideas: • Tweet a video tutorial • Use a Tweet thread to answer FAQs • Host a webinar or Periscope • Sharing a little #WednesdayWisdom

Venice International Film Festival

Toronto International Film Festival

Milan Fall Fashion Week

New York Fall Fashion Week

Paris Fall Fashion Week

202009





Mobile World Congress Americas

Oracle OpenWorld

New York Comic Con

Women’s History Month (UK)

Austin City Limits

Breast Cancer Awareness MonthWorld ExpoMobile World Congress Americas

10/1 - 10/31

10/2 - 10/11

10/1 - 10/3110/20 - 4/1010/28 - 10/30

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Women’s History Month (CAN)Breast Cancer Awareness MonthInternational Coffee Day

World Smile DayManufacturing DayAustin City Limits

National Taco Day World Teacher Day

World Expo

International End Poverty DayNational Pasta Day (US)

United Nations Day

Canadian Thanksgiving

Halloween

Oracle OpenWorld New York Comic ConCeBIT

MLB World Series

10/6 - 10/910/8 - 10/11TBD

TBD

Tweet inspiration: ‘Tis the season for planning! As you begin to outline your holiday content, here are some ideas to consider: • Gift guides • Product spotlights • Campaigns that give back • How-to videos • Pre-order campaigns

202010





Cyber MondayAmazon re:Invent

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DreamforceBuen FinCOP24

American Music AwardsLatin Grammy Awards

11/9 - 11/1211/13 - 11/16TBD

TBDTBD

ThanksgivingMacy’s Thanksgiving Day Parade

Rememberance Day (CAN)Veteran’s Day (US)

Dreamforce

Small Business Saturday

US Presidential Election

Black Friday

Friday the 13thBuen Fin

DreamforceAmazon Re:Invent

11/9 - 11/1211/30 - 12/4

Tweet inspiration: Twitter moves fast. Leverage this energy with flash sales, special offers, and urgent language such as “limited time only” and “buy now”.

Pro tip: when offering discounts, express them as a percentage, not a number.

202011





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HanukkahKwanzaa

Asian Music AwardsThe Game AwardsWWE TLC

12/10 - 12/1812/26 - 1/1

TBDTBDTBD

Giving Tuesday

Solar EclipseMiss France

HanukkahInternational Human Rights Day

Christmas Eve Christmas Day

New Year’s Eve

Winter Solstice KwanzaaBoxing Day

Miss America Competition

Presidents CupHeisman Trophy Presentation

Comic Con Brazil

TBDTBD

TBD

Tweet inspiration: December is a month of holidays — and a month of travel. If there is content you want people to read or listen to, consider framing — or even creating — it as a way to pass time en route.

202012

Notes and Tweet ideas

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us/ can · 2020-01-30 · john deere classic calgary stampede (can) essence festival just for...

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