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U.S. Commercial Service The Security Summit March 9, 2010 Strategies for Selling Internationally Julie M. Osman [email protected] www.export.gov

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Page 1: U.S. Commercial Service The Security Summit March 9, 2010 Strategies for Selling Internationally Julie M. Osman julie.osman@mail.doc.gov

U.S. Commercial Service

The Security Summit

March 9, 2010

Strategies for Selling Internationally

Julie M. Osman

[email protected]

www.export.gov

Page 2: U.S. Commercial Service The Security Summit March 9, 2010 Strategies for Selling Internationally Julie M. Osman julie.osman@mail.doc.gov

U.S. Commercial Service

Our mission:

To promote the export of goods & services from the United States, particularly by small- and medium-sized businesses

To represent U.S. business interests internationally

To help U.S. businesses find qualified international partners

The U.S. Commercial Service is a program of the U.S. Department of Commerce’s International Trade Administration.

Page 3: U.S. Commercial Service The Security Summit March 9, 2010 Strategies for Selling Internationally Julie M. Osman julie.osman@mail.doc.gov

• Trade specialists in 108 U.S. cities and more than 150 posts in 80 countries worldwide...

Our Network & What it can do for you

We can...

• Locate international buyers, distributors & agents• Provide expert help at every stage of the export process • Help you to enter new markets faster and more profitably

Page 4: U.S. Commercial Service The Security Summit March 9, 2010 Strategies for Selling Internationally Julie M. Osman julie.osman@mail.doc.gov

Products & Services

• Market Intelligence• Trade Counseling & Advocacy• Gold Key Matching Service• International Partner Search• Due Diligence Reporting• Trade Shows

Page 5: U.S. Commercial Service The Security Summit March 9, 2010 Strategies for Selling Internationally Julie M. Osman julie.osman@mail.doc.gov

Export.gov – portal to US Government Export Info

A collaborative effort with the 19 Federal Agencies that offer export assistance A collaborative effort with the 19 Federal Agencies that offer export assistance and services, managed by the DOC/International Trade Administration and services, managed by the DOC/International Trade Administration

Information available :Information available :

• International Sales – MarketingInternational Sales – Marketing

•International FinanceInternational Finance

•International LogisticsInternational Logistics

• Licenses & RegulationsLicenses & Regulations

• Trade Data & AnalysisTrade Data & Analysis

• Trade Problems Trade Problems

Page 6: U.S. Commercial Service The Security Summit March 9, 2010 Strategies for Selling Internationally Julie M. Osman julie.osman@mail.doc.gov

Market Research

The U.S. Commercial Service Market Research Library contains more than 100,000 country and industry specific market reports, web sites, events, and tradedirectory listings.

• Included in the Library:

Country Commercial Guides - Prepared annually by U.S. Embassy staff, these guides contain information on the business and economic situation of foreign countries and the political climate as it affects U.S. business and foreign investments.

Page 7: U.S. Commercial Service The Security Summit March 9, 2010 Strategies for Selling Internationally Julie M. Osman julie.osman@mail.doc.gov

Trade Counseling

Our trade specialists in the U.S. work directly with our team of experts overseas in getting you all the information and advice that you need.

We can help you:Determine the best markets for your products & services

Evaluate international competitors

Identify and comply with legal and regulatory issues

Settle disputes

Learn about cultural issues and business protocol

Page 8: U.S. Commercial Service The Security Summit March 9, 2010 Strategies for Selling Internationally Julie M. Osman julie.osman@mail.doc.gov

The Advocacy Center

The U.S. Commercial Service’s Advocacy Center ensures that sales of The U.S. Commercial Service’s Advocacy Center ensures that sales of U.S. products and services have the best possible prospects abroad. U.S. products and services have the best possible prospects abroad.

Assistance may include:Assistance may include:

• Visits to key foreign officials by high-ranking U.S. officialsVisits to key foreign officials by high-ranking U.S. officials

• Direct support from U.S. officials stationed overseasDirect support from U.S. officials stationed overseas

• Letters to foreign decision-makersLetters to foreign decision-makers

• U.S. export credit agency financing support to qualified U.S. companiesU.S. export credit agency financing support to qualified U.S. companies

Advocacy Center efforts are coordinated with U.S. officials stationed at Advocacy Center efforts are coordinated with U.S. officials stationed at our embassies around the world and other U.S. government agencies to our embassies around the world and other U.S. government agencies to provide companies with maximum assistance.provide companies with maximum assistance.

Page 9: U.S. Commercial Service The Security Summit March 9, 2010 Strategies for Selling Internationally Julie M. Osman julie.osman@mail.doc.gov

Gold Key Matching Service

Pre-screened appointment schedule arranged for you before you travel overseas

Customized market and industry briefings with our local trade specialists

Timely and relevant market research

Post-meeting debriefing with our trade specialists and assistance in developing appropriate follow-up strategies

Help with travel, accommodations, interpreter service, and clerical support

Page 10: U.S. Commercial Service The Security Summit March 9, 2010 Strategies for Selling Internationally Julie M. Osman julie.osman@mail.doc.gov

International Partner Search

1. You provide your marketing materials and background on your company

2. Then we use our network of international contacts to interview potential partners and provide you with a list of up to five pre-qualified partners

Save valuable time and money by working only with pre-qualified international partners that are interested in selling your products and services.

Obtain high-quality market information on the marketability and sales potential for your products and services.

Get all this information in 15 days.

Page 11: U.S. Commercial Service The Security Summit March 9, 2010 Strategies for Selling Internationally Julie M. Osman julie.osman@mail.doc.gov

Upcoming Trade Events

MARCH• International Distribution Agreements webinar – multiple industry sectors (3/23/2010) online• International Security Conference West 2010 – security/safety equipment (3/24 - 3/26/2010)

Las Vegas• London 2012 Olympics – Security Opportunities webinar – security/safety equipment

(3/25/2010) online

APRIL• Expo Seguridad Mexico 2010 – security/safety equipment (4/20 - 4/22/10) Mexico City, Mexico• Global Security India 2010 – security/safety equipment (4/28 - 4/30/2010) New Delhi, India

MAY• IFSEC UD 2010 – security/safety equipment ( 5/10 – 5/13/2010) Birmingham, United Kingdom

Page 12: U.S. Commercial Service The Security Summit March 9, 2010 Strategies for Selling Internationally Julie M. Osman julie.osman@mail.doc.gov

What Our Clients Say

“Thanks to support from trade specialists at the U.S. Embassy, we not only saved jobs, but continue to increase our exports” Ford Meter Box, Wabash, IN

“In only six months, local trade specialists helped me get quality distributors covering 13 foreign markets” Excel Holdings, Leesburg, VA

“Using the U.S. Commercial Service’s foreign market research, we now export to more than 70 countries and have received a presidential award for our export success.” Ampro Electronics, Los Angeles, CA

“Trade shows supported by the U.S. Commercial Service are a great way to reach the right foreign buyers” Artcrete, Natchitoches, LA