us conference of mayors_6.22.13
Post on 17-Sep-2014
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City as a StartupTRANSCRIPT
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Downtown Project
CollisionsCommunityCo-Learning
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Slide 2
Zappos.com
http://media.glassdoor.com/m/7b/2c/00/f6/entrance-to-the-zappos-com-headquarter-office-in-henderson-nv-photo-by.jpg
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Slide 3
Las Vegas City Hall
http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
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Slide 4
Nike
http://standardatl.com/home/wp-content/uploads/2010/07/Nike_Campus_Tour_01.jpg
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Slide 5
http://static.panoramio.com/photos/original/400729.jpg
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Slide 6
Apple
http://www.techzek.com/wp-content/uploads/2011/09/apple_campus-1.jpg
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Slide 7
Doggy Day Care
http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
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Slide 8
NYU Campus
http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
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Slide 9
Downtown Vegas - Fremont East
http://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-large.jpg
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Slide 10
Downtown Vegas - Fremont East
http://www.lucyvegas.com/sites/default/files/griffin5.jpg
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Slide 11
Downtown Vegas - Fremont East
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Slide 12
Downtown Vegas - Fremont East
http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehouse.jpg
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Slide 13
DOWNTOWN PROJECT - $350M
$ 50M – Small businesses
$ 50M – Tech Startups
$ 50M – Education, Arts, Culture
$200M – Real Estate
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Slide 14
DOWNTOWN PROJECT GOALS
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Slide 15
DOWNTOWN PROJECT GOALS
Live/Work/Play – Walking Distance
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Slide 16
DOWNTOWN PROJECT GOALS
Live/Work/Play – Walking Distance
The Most Community-Focused Large City in the World
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Slide 17
DOWNTOWN PROJECT GOALS
Live/Work/Play – Walking Distance
The Most Community-Focused Large City in the World
The Co-Learning and Co-working Capital of the World
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Slide 18
ROI vs. ROC
Instead of maximizing short-term ROI (Return On Investment)…
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Slide 19
ROI vs. ROC
Instead of maximizing short-term ROI (Return On Investment)…
We focus on maximizing long-term ROC
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Slide 20
ROI vs. ROC
Instead of maximizing short-term ROI (Return On Investment)…
We focus on maximizing long-term ROC (Return On Community)
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Slide 21
ROI vs. ROC and ROL
Instead of maximizing short-term ROI (Return On Investment)…
We focus on maximizing long-term ROC (Return On Community)and institutionalizing ROL
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Slide 22
ROI vs. ROC and ROL
Instead of maximizing short-term ROI (Return On Investment)…
We focus on maximizing long-term ROC (Return On Community)and institutionalizing ROL(Return On Luck) – Accelerating Serendipity
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Slide 23
THE BIG BET
Accelerating Collisions, Community, and Co-Learning
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Slide 24
THE BIG BET
Accelerating Collisions, Community, and Co-Learning
…will lead to…
Happiness, Luckiness,Innovation, and Productivity
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Slide 25
DOWNTOWN PROJECT - $350M
$ 50M – Small businesses
$ 50M – Tech Startups
$ 50M – Education, Arts, Culture
$200M – Real Estate
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Slide 26
$50M – Small Businesses
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Slide 27
$50M – Small Businesses
Criteria
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Slide 28
$50M – Small Businesses
Criteria Owner Operated - Passionate
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Slide 29
$50M – Small Businesses
Criteria Owner Operated - Passionate Helps Build Community
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Slide 30
$50M – Small Businesses
Criteria Owner Operated - Passionate Helps Build Community Execution Ability
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Slide 31
$50M – Small Businesses
Criteria Owner Operated - Passionate Helps Build Community Execution Ability Sustainable
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Slide 32
$50M – Small Businesses
Criteria Owner Operated - Passionate Helps Build Community Execution Ability Sustainable Unique or First or Best at
Something
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Slide 33
$50M – Small Businesses
Criteria Owner Operated - Passionate Helps Build Community Execution Ability Sustainable Unique or First or Best at
Something Story-worthy
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Slide 34
Natalie
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Slide 35
Natalie
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Slide 36
Natalie
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Slide 37
Natalie
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Slide 38
Natalie
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Slide 39
Natalie
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Slide 40
Check Cashing
http://www.vegaschatter.com/files/100501/checks_cashed..jpg
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Slide 41
Check Cashing
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Slide 42
Sarah
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Slide 43
Sarah
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Slide 44
Sarah
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Slide 45
Shipping Containers
http://images03.olx.com/ui/8/84/18/1280992807_108377618_4-cargo-containers-40ft-20-ft-For-Sale.jpg
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Slide 46
Shipping Container Park
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Slide 47
Shipping Container Park
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Slide 48
Shipping Container Park
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Slide 49
Shipping Container Park
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Slide 50
Bike Sharing
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Slide 51
$50M – Tech Startups
http://img-s.foursquare.com/pix/EN1ZIL0JC5HTCZYD0PW41SWQYJHURTD204ZFZYBFGPM3F5JS.jpg
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Slide 52
$50M – Tech Startups
http://timenerdworld.files.wordpress.com/2011/12/romotivefinal.jpg?w=576
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Slide 53
The City as a Startup
http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
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Slide 54
$50M – Startups
http://www.shebytes.com/wp-content/uploads/2011/12/venture-for-america-12-12-11.jpg
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Slide 55
$50M – Education, Arts, Culture
http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
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Slide 56
$50M – Education, Arts, Culture
http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
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Slide 57
$50M – Education, Arts, Culture
http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
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Slide 58
$50M – Education, Arts, Culture
http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
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Slide 59
$50M – Education, Arts, Culture
http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg
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Slide 60
$50M – Education, Arts, Culture
http://mikerossart.net/images/mikeross_enter.jpg
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Slide 61
$50M – Education, Arts, Culture
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Slide 62
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Slide 63
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Slide 64
$200M – Real Estate
http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
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Slide 65
WHEN CITIES DOUBLE IN SIZE…
Productivity and innovation per resident increases by 15%
(But not true for companies)
Accelerate serendipity -> Accelerate learning -> Accelerate productivity and innovation
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Slide 66
3 INGREDIENTS FOR SERENDIPITY
1. Residential density of 100 residents/acre
2. Street-level activity for residents to collide
3. Culture of openness, collaboration, creativity, and optimism
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Slide 67
HOW TO ACCELERATE LEARNING & INNOVATION
Maximize serendipitous interactions
Density in the office
Density in the city
Collisions vs. convenience
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Slide 68
Las Vegas City Hall
http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
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Slide 69
DIFFERENT GROUPS COLLIDING
1. 2000 Zappos employees2. 1000 Teach For America corp members
and alumni3. Tech Startup Community4. Small Business Community5. Art and Music Communities6. Other Passion Communities7. Local Residents
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Slide 70
LEARNING FROM ZAPPOS & COWORKING…
Culture is to a Company
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Slide 71
LEARNING FROM ZAPPOS & COWORKING…
Culture is to a Companyas
Community is to a City
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Slide 72
LEARNING FROM ZAPPOS & COWORKING…
Culture is to a Companyas
Community is to a CityValues
InnovationSerendipity
ParticipationUpward Mobility
Attracting Startups and the Creative Class
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Slide 73
Our Secret Weapon
http://static3.vipasuite.com/resources/dyn/images/459355w783h429s185b/_fn/ogden-3.jpg
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Slide 74
LEARNING FROM TED, SUMMIT SERIES, SXSW, BIF…
Curated ContentSerendipity
LearningConnectionsCommunity
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Slide 75
Downtown Vegas Every Day
Curated ContentSerendipity
LearningConnectionsCommunity
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Slide 76
Fremont St. & Las Vegas Blvd.
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Slide 77
Fremont St. & Las Vegas Blvd.
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Slide 78
Fremont St. & Las Vegas Blvd.
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Slide 79
Fremont St. & Las Vegas Blvd.
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Slide 80
Fremont St. & Las Vegas Blvd.
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Slide 81
Fremont St. & Las Vegas Blvd.
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Slide 82
Fremont St. & Las Vegas Blvd.
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Slide 83
Fremont St. & Las Vegas Blvd.
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Slide 84
Fremont St. & Las Vegas Blvd.
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Slide 85
Fremont St. & Las Vegas Blvd.
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Slide 86
Downtown Vegas Monthly Cadence
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Slide 87
Downtown Vegas Monthly Cadence
Week 1 – First Friday Week
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Slide 88
Downtown Vegas Monthly Cadence
Week 1 – First Friday WeekWeek 2 – Tech Week
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Slide 89
Downtown Vegas Monthly Cadence
Week 1 – First Friday WeekWeek 2 – Tech Week
Week 3 – Fashion Week
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Slide 90
Downtown Vegas Monthly Cadence
Week 1 – First Friday WeekWeek 2 – Tech Week
Week 3 – Fashion WeekWeek 4 – Catalyst Week
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Slide 91
Fashion Incubator – Stitch Factory
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Slide 92
Fashion Incubator – Stitch Factory
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Slide 93
Collisions, Community, Co-Learning
What is the value of a resident that is out and about in the community?
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Slide 94
Collisions, Community, Co-Learning
What is the value of a resident that is out and about in the community?
3-4 hours/day
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Slide 95
Collisions, Community, Co-Learning
What is the value of a resident that is out and about in the community?
3-4 hours/dayx 7 days/week
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Slide 96
Collisions, Community, Co-Learning
What is the value of a resident that is out and about in the community?
3-4 hours/dayx 7 days/week
x 40 weeks/year
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Slide 97
Collisions, Community, Co-Learning
What is the value of a resident that is out and about in the community?
3-4 hours/dayx 7 days/week
x 40 weeks/year= 1000 “collisionable” hours/year
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Slide 98
Jake – Flint and Tinder
http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-You-Will-Love-It-b.jpg
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Slide 99
Jake – Flint and Tinder
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Slide 100
Collisions, Community, Co-Learning
What is the value of a purposeful visitor that contributes to community?
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Slide 101
Collisions, Community, Co-Learning
What is the value of a purposeful visitor that contributes to community?
12 hours/day
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Slide 102
Collisions, Community, Co-Learning
What is the value of a purposeful visitor that contributes to community?
12 hours/dayx 7 days/week
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Slide 103
Collisions, Community, Co-Learning
What is the value of a purposeful visitor that contributes to community?
12 hours/dayx 7 days/week
x 12 weeks/year
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Slide 104
Collisions, Community, Co-Learning
What is the value of a purposeful visitor that contributes to community?
12 hours/dayx 7 days/week
x 12 weeks/year= 1000 “collisionable” hours/year
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Slide 105
Collisions, Community, Co-Learning
“Subscribe” toDowntown Vegas
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Slide 106
Collisions, Community, Co-Learning
1. 100 residents per acre
2. Street-level activity for residents to collide
3. Culture of openness, collaboration, creativity, and optimism
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Slide 107
Collisions, Community, Co-Learning
1. 100 residents per acre
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Slide 108
Collisions, Community, Co-Learning
1. 100,000
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Slide 109
Collisions, Community, Co-Learning
1. 100,000 “collisionable”
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Slide 110
Collisions, Community, Co-Learning
1. 100,000 “collisionable” community
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Slide 111
Collisions, Community, Co-Learning
1. 100,000 “collisionable” community hours
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Slide 112
Collisions, Community, Co-Learning
1. 100,000 “collisionable” community hours per
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Slide 113
Collisions, Community, Co-Learning
1. 100,000 “collisionable” community hours per acre
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Slide 114
Collisions, Community, Co-Learning
1. 100,000 “collisionable” community hours per acre per
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Slide 115
Collisions, Community, Co-Learning
1. 100,000 “collisionable” community hours per acre per year
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Slide 116
Collisions, Community, Co-Learning
1. 100,000 “collisionable” community hours per acre per year
2.3 collisionable hours per square foot
per year
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Slide 117
OUR BIG BET… 3 Guiding Principles
Accelerate:1.Collisions2.Community3.Co-Learning
And everything else will fall into place…(productivity, innovation, growth, happiness)
What will people say about downtown?
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Slide 118
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Slide 119
ZAPPOS, DELIVERING HAPPINESS, DOWNTOWN PROJECT
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Slide 120
50% of Humans Live in Cities
http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
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Slide 121
75% Will Live In Cities in Our Lifetime
http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
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Slide 122
The 4-Minute Mile
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Slide 123
The 4-Minute Mile
http://en.wikipedia.org/wiki/File:Iffley_Road_Track,_Oxford_-_blue_plaque.JPG
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Slide 125
A great
brand
is a story that never stops unfolding.
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Slide 126
A great
brandcompany
is a story that never stops unfolding.
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Slide 127
A great
brandcompanycity
is a story that never stops unfolding.
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Slide 128
A great
brandcompanycitycommunity
is a story that never stops unfolding.
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Slide 130
http://www.youtube.com/watch?v=AF4f3l4a4_A