u,s. conference on aids 2009: wikis, blogs, and more presentation by aids.gov
Upload: aidsgov-office-of-hivaids-and-infectious-disease-policy-us-department-of-health-and-human-services
Post on 07-May-2015
863 views
DESCRIPTION
"Wikis, Blogs, Texting, and More" presentation at the U.S. Conference on AIDS in San Francisco on October 30, 2009. Facilitated by Michelle Samplin-Salgado and Miguel Gomez.TRANSCRIPT
![Page 1: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/1.jpg)
Wikis, Blogs, Texting, and MoreU.S. Conference on AIDSSan Francisco, October 30, 2009
PRESENTERS
Miguel Gomez, Director, AIDS.gov
Jennie Anderson, Director of Communications, AIDS.gov
Michelle Samplin-Salgado, New Media Strategist, AIDS.govJohn Snow, Inc.
![Page 2: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/2.jpg)
Who are we?
![Page 3: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/3.jpg)
New Media in Response to HIV
![Page 4: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/4.jpg)
• Name• Organization• One thing you hope to get out of
today’s session
SHARE PAIR #1: Who are you?
© http://www.flickr.com/photos/slgc/2989522327/
![Page 5: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/5.jpg)
Today’s Agenda8:30am-10:30pm
• What are wikis, blogs, texting, etc?
• How are people using the internet and new media for health information?
• What is new media?
• How can it be used in response to HIV/AIDS
![Page 6: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/6.jpg)
Why are we doing this session?
![Page 7: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/7.jpg)
“Consumers want their health information when they want it, how they want
it and in whatever quantities they want it.”
Adapted from Price Waterhouse quote
![Page 8: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/8.jpg)
ChallengesTo understand…
• how Americans/clients access health information online
• what is new media • the role of new media
![Page 9: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/9.jpg)
Who’s online?
![Page 10: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/10.jpg)
8 in 10 adults in the U.S. use the Internet.
18-29 year olds online: 92%Adults 65+ years: 42%Latinos: 56%African Americans: 67%
Fox S and Livingston G. “Latinos Online.” Pew Internet & American Life Project, 2007. Available at: http://pewhispanic.org/files/reports/73.pdf. Accessed 8/21/09
“Demographics of Internet Users.” Pew Internet & American Life Project, April 2009. Available at: http://www.pewinternet.org/Static-Pages/Trend-Data/Whos-Online.aspx.
Accessed 8/21/09.
![Page 11: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/11.jpg)
48% of African American adults and 47% of Latino adults go online using a mobile device.
28% of Whites do. Horrigan, John. “Wireless Internet Use.” Pew Internet and American Life Project,
2009. Available at: http://www.pewinternet.org/Reports/2009/12-Wireless-Internet-Use.aspx.
Accessed 8/21/09
![Page 12: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/12.jpg)
What are people doing when they are online?90% Send or read an email
88% Use search to find information
86% Find map or direction
83% Look for health/medical information
81% Look for info about a hobby or interest
Pew Internet and American Life Project, 2009. Available at:
http://www.pewinternet.org/Static-Pages/Trend-Data/Online-Activites-Daily.aspx. Accessed 8/24/09.
![Page 13: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/13.jpg)
• Who are your clients and are they using the Internet?
• What new media tools (if any) are they using?
• How do you know? • How could you
find out?
SHARE PAIR #2:
Where are Your Clients?
© http://www.flickr.com/photos/sallypics/267299027/
![Page 14: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/14.jpg)
WHAT WE KNOW ABOUT
you, your clients, looking for online health information...
![Page 15: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/15.jpg)
150 million U.S. adults have gone online to look for health information.(that’s 66% of all adults and 81% of those online)
“Adults Who Have Ever Gone Online for Health Information.” Harris Interactive Inc., 2008. Available at: http://www.harrisinteractive.com/harris_poll/index.asp?PID=937. Accessed 1/27/09.
![Page 16: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/16.jpg)
10 million adults accessed health info through mobile
devices last year.
Manhattan Research. Ten Million Mobile Health Consumers and Growing – Is Your Brand Ready?.
http://www.manhattanresearch.com/newsroom/Press_Releases/future-of-mhealth.aspx. Updated 2009. Accessed July 25, 2009.
![Page 17: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/17.jpg)
42% adults & 60% e-patients say they (or someone they know) have been helped by online medical/health info.
3% say they have been harmed.
Impact of Health Inquiries
Fox, Susannah. “The Social Life of Health Information.” Pew Internet and American Life Project, 2009. Available at:
http://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx?r=1
. Accessed 8/21/09
![Page 18: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/18.jpg)
You, your clients, being social/having a conversation…
![Page 19: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/19.jpg)
60% of e-patients access user-generated content related to health.
53% of e-patients consult Wikipedia.
20% of e-patients post or share content.
Fox, Susannah. “The Social Life of Health Information.” Pew Internet and American Life Project, 2009. Available at:
http://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx?r=1
. Accessed 8/21/09
![Page 20: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/20.jpg)
Patients Sharing & Learning
![Page 21: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/21.jpg)
When I get back to my organization, my next new media planning
step will be…
![Page 22: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/22.jpg)
And it makes people happy.
![Page 23: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/23.jpg)
“Don’t give me 1 > thing 2 do!”
![Page 24: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/24.jpg)
Amazing New Directions
![Page 25: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/25.jpg)
Obligation to
![Page 26: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/26.jpg)
What is new media?
![Page 27: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/27.jpg)
NEW MEDIA IS…
a conversation,levels the playing field, it’s social, trusted, &user-generated.
![Page 28: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/28.jpg)
Power was here...
![Page 29: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/29.jpg)
Now it’s here.
![Page 30: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/30.jpg)
Let’s look at some examples…
![Page 31: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/31.jpg)
What is a wiki?
![Page 32: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/32.jpg)
A wiki is…
David Weekly pbWiki
![Page 33: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/33.jpg)
Why would I use a wiki?
• To collaborate with others online. – public or password-protected.
• Reduce confusion of having multiple contributors to documents or projects.
![Page 34: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/34.jpg)
Who uses wikis?
• Community-based organizations• Governments, schools/universities• Businesses are using wikis• And YOU!
![Page 35: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/35.jpg)
Wikipedia
![Page 36: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/36.jpg)
Wikipedia
![Page 37: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/37.jpg)
Wikis to respond to HIV
• Create resources.• Maintain HIV/AIDS resource lists.• Create calendars.• Manage projects from different
locations.• Create on-line journals.• Write grant applications.
![Page 38: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/38.jpg)
AIDS.gov wiki
![Page 39: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/39.jpg)
AIDS.gov wiki
![Page 40: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/40.jpg)
What is a blog?
![Page 41: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/41.jpg)
A blog is…• Websites with regular updates
and links to other webpages. • Usually informal—like a diary or
journal entry. • Some are personal, others provide
mainstream news updates. • Most encourage dialogue though
comments.
![Page 42: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/42.jpg)
Why would I use a blog?
• To share information and engage in an online conversation with your target audiences.
![Page 43: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/43.jpg)
1.5 million new blog posts are created every day.
http://technoratimedia.com
![Page 44: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/44.jpg)
Blogs to respond to HIV
• Exchange ideas about HIV prevention, testing, treatment, and research.
• Increase program collaboration and service integration.
• Engage those at risk for, or living with, HIV/AIDS in a dialogue.
![Page 45: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/45.jpg)
AIDS.gov blog
![Page 46: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/46.jpg)
AIDS Action Committee
![Page 47: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/47.jpg)
Alltop
![Page 48: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/48.jpg)
POZ blogs
![Page 49: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/49.jpg)
Oriol’s blog
![Page 50: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/50.jpg)
What is a texting?
![Page 51: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/51.jpg)
MobileText message and beyond….
![Page 52: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/52.jpg)
Text messages > voice calls.
88% of American’s own a cell phone
50% of mobile users send text messages (30% send daily).
Average text message read within 15 minutes.
Little to no “spam”!Distributive Networks
![Page 53: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/53.jpg)
Texing is…• A way of sending information to and
from cell phones and certain personal digital assistants (PDAs).
• Options to send their clients appointment and medication reminders.
![Page 54: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/54.jpg)
Texting in response to HIV
• Locate local HIV testing centers.• Respond to questions about HIV.• Remind patients of medical
appointments.• Help patients adhere to their
medication schedules.
![Page 55: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/55.jpg)
![Page 56: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/56.jpg)
Sex Info
![Page 57: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/57.jpg)
and there’s more…
![Page 58: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/58.jpg)
![Page 59: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/59.jpg)
Micro-blogging though one 140 character tweet at a time…
www.tweespeed.com
![Page 60: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/60.jpg)
www.twitter.com/aidsgov
![Page 61: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/61.jpg)
What is a #hashtag?
![Page 62: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/62.jpg)
Twitter Hash Tag Example
cutiebootycakes: @debohobo Raising the level of
awareness about HIV/AIDS and taking personal responsibility is the
only way to stop the madness. #WAD08
dawessner: loved visiting Karuna for World AIDS Day
#WAD08
waynesutton: Remember my HIV test for world AIDS day?
Results=Negative, #awareness #WAD08 #blck
get tested.
ABartelby Did you know that you can also text message
your ZIP code to KnowIt (566948) to find HIV Test
Centers nearest you? Pretty awesome! #WAD08
![Page 63: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/63.jpg)
Video/Photo Sharing
Chicago AIDS Foundation
![Page 64: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/64.jpg)
Every minute, 15 hours of video is uploaded to YouTube.
http://www.youtube.com/t/fact_sheet
![Page 65: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/65.jpg)
![Page 66: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/66.jpg)
MySpace
![Page 67: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/67.jpg)
![Page 68: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/68.jpg)
WidgetsA widget is a small application that can be posted to a website or blog.
![Page 69: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/69.jpg)
NY Widget
![Page 70: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/70.jpg)
Will it help?
![Page 71: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/71.jpg)
It’s about the message.
![Page 72: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/72.jpg)
It’s about your clients.
![Page 73: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/73.jpg)
It’s about the planning.
![Page 74: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/74.jpg)
Will it help you manage internally?
![Page 75: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/75.jpg)
It’s about time to use these tools in your workplace!
RSS Podcasts Blogs
Facebook MySpace
YouTube
Widgets
![Page 76: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/76.jpg)
It’s cost effective.
![Page 77: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/77.jpg)
Repurpose, Repurpose, Repurpose!
Blog Podcast
Tweet YouTube Channel
![Page 78: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/78.jpg)
Delivering Content to Other Sites
Thanks CDC!
![Page 79: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/79.jpg)
It’s about working together
![Page 80: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/80.jpg)
New media strategy
![Page 81: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/81.jpg)
Approach to New Media Strategy: POST*
PeopleObjectivesStrategy Technology
* ©2007 Forrester Research, Inc. All rights reserved.
![Page 82: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/82.jpg)
Social Media Strategy Map
Goal: To introduce planning questions to ask before getting started with a social media plan.
Remixed from the WeAreMedia Project www.wearemedia.org and NTEN. Project funded by the Surdna Foundation
![Page 83: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/83.jpg)
From www.edelman.com
![Page 84: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/84.jpg)
New mediamonitoring and evaluation
![Page 85: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/85.jpg)
What does success look like?
![Page 86: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/86.jpg)
Twitter Hash Tag Example
cutiebootycakes: @debohobo Raising the level of
awareness about HIV/AIDS and taking personal responsibility is the
only way to stop the madness. #WAD08
dawessner: loved visiting Karuna for World AIDS Day
#WAD08
waynesutton: Remember my HIV test for world AIDS day?
Results=Negative, #awareness #WAD08 #blck
get tested.
ABartelby Did you know that you can also text message
your ZIP code to KnowIt (566948) to find HIV Test
Centers nearest you? Pretty awesome! #WAD08
![Page 87: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/87.jpg)
Listen. Learn. Adapt.
Before After What did you
plan to do? What did you
think would be the result?
What actually happened? How could your results
have been improved? What did your audience
think? What will you do differently
in the next iteration?
Remixed from the WeAreMedia Project www.wearemedia.org and NTEN. Project funded by the Surdna Foundation
![Page 88: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/88.jpg)
A Few Lessons Learned…
• Learn as you go.• Check out what your peers are doing. • Use the monitoring tools handed to
you!• Numbers alone are meaningless.• It’s about return on insight, not just
investment.• Pick the right data points to monitor –
make sure whatever you are measuring it linked to your goals!
Remixed from the WeAreMedia Project www.wearemedia.org and NTEN. Project funded by the Surdna Foundation
![Page 89: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/89.jpg)
How do YOU measure success?
![Page 90: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/90.jpg)
Facebook Insights
![Page 91: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/91.jpg)
YouTube Insights
![Page 92: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/92.jpg)
When I get back to my organization, my next new media planning
step will be…
![Page 93: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/93.jpg)
Say “cheese!”
Stop by booth #306 in the Golden Gate Ballroom, on the lobby level, and fill out a card saying "I / We are Facing AIDS because: ____________."
![Page 94: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/94.jpg)
Thank You
NMAC – Circe LeCompte
and the rest of the NMAC Team!
![Page 95: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/95.jpg)
Help is available!
HHS center for New media www.cdc.gov/socialmedia
Internet Interventions www.internetinterventions.org
![Page 96: U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov](https://reader038.vdocument.in/reader038/viewer/2022110306/554b55f6b4c905e9388b4c3d/html5/thumbnails/96.jpg)
Stay Connected!Miguel Gomez [email protected]
Michelle Samplin-Salgado [email protected]
AIDS.gov blog.AIDS.gov www.twitter.com/AIDSgov www.facebook.com/AIDSgovwww.myspace.com/AIDSgovwww.youtube.com/AIDSgovwww.flick.com/AIDSgov
All slides developed by AIDS.gov are identified with the AIDS.gov logo