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Copyright © DG Incubation, Inc. All rights reserved. The 2016 US Election - Process and Results Explained 28th November 2016

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Page 1: US Election Explained and the 2016 Presidential Election Results

Copyright © DG Incubation, Inc. All rights reserved.

The 2016 US Election - Process and Results Explained28th November 2016

Page 2: US Election Explained and the 2016 Presidential Election Results

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Topics of DiscussionThe US Election process is convoluted, complicated, and impossible to understand to most people. Let’s break it down step by step and simplify it!

1. Overview and KeywordsIn this section we will discuss the branches of government, what the President can do, why is this so important and crucial to the United States of America.

2. The Two Party System

America has been defined by its two party system. We will attempt to dissect what it means to be a Democrat (liberal) vs. Republican (conservative) today by issue.

4. Voting FactorsAlong with the rise of social media, news organizations like Fox, CNN, and MSNBC as well as Super PACs have completely changed the dynamic of the election.

5. Business Opportunities

Due to the enormous consequences depending on who becomes President, the business opportunities are far and many. We will explain several categories as well as startups that have taken advantage of the election.

*Full Disclosure: I have tried to avoid any of my personal politics in these slides. However, I would like to point out that the I am a left-leaning moderate. Most of my social issues are liberal and economic issues tend to be moderate.

Part 1: Understanding our current system Part 2: The 2016 Presidential Election

3. Our Current System

To fully understand how someone is elected, not only will we explain the Electoral College and the process of being elected, but also federal rulings and other external factors that have changed how the current election system works.

6. The Results

We will explain the step by step process, from the primaries all the way until election results. Why did Hillary lose, and why did Trump win? What does a Trump presidency mean, and what can we expect in the next election?

Page 3: US Election Explained and the 2016 Presidential Election Results

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Part 1: Overview and Keywords

Page 4: US Election Explained and the 2016 Presidential Election Results

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Who is the President and what is his role?The President of the United States (POTUS) is considered to be the highest honor and most powerful position in American politics. Who is the President, and what is his role in government?

Requirements

Age: 35 years old Citizenship: Natural born citizen Residency: Lived in US for 14 years

Other Info

Perks/Benefits

Term: 4 years x 2 terms Compensation: $400,000 Usually has served in government

Housing Security Entertainment Retirement TransportationPowers

Commander in Chief of armed forces Grant pardons and reprieve crimes Make treaties with other countries

Appoint ambassadors, federal judges, etc Enforces laws and court rulings Prepares the national budget

Page 5: US Election Explained and the 2016 Presidential Election Results

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The List of Past PresidentsThe US currently has 44 Presidents, and Donald Trump will become the 45th President of the United States of America.

Page 6: US Election Explained and the 2016 Presidential Election Results

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Why is the President so Important?The President leads the Executive Branch of the federal government and is the Commander-in-Chief of the United States Armed Forces. He works with the other three branches of the government to create, sign, and reaffirm laws in the United States.

1. Legislative BranchCongress creates laws and is divided into two parts: the Senate and the House of Representatives. The Senate is a 100 member body, while the House are a 435 member body.

2. Executive Branch

The Executive Branch consists of the President, Vice President, and Cabinet members. The President and Vice President signs and carries out laws. The Cabinet are a group of members who serve as advisors and heads of various government agencies.

3. Judicial Branch

The Judicial Branch is the US court system that devotes its time to evaluate the law, divided into two parts: the Supreme Court, which is the highest court in the country, and other Federal courts.

Page 7: US Election Explained and the 2016 Presidential Election Results

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Part 2: The Two Party System

Page 8: US Election Explained and the 2016 Presidential Election Results

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The Political Spectrum - What is left and right?Due to the variety of demographics, religions, and beliefs held by the people of the United States, many different political ideologies emerge. Below is what we refer to as a “political spectrum,” a system to classify different political positions.

Liberals Conservatives

Page 9: US Election Explained and the 2016 Presidential Election Results

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The Political Spectrum - by the 2016 CandidatesCandidates often skew liberal or conservative on different topics. Below is a chart of the 2016 Presidential candidates viewed on the political spectrum. *Donald Trump is not included because he has taken positions that are both liberal and conservative on the same issues.

Page 10: US Election Explained and the 2016 Presidential Election Results

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Democrat (Liberal) vs. Republican (Conservative) - Difference in BeliefsThe majority of Americans have allied themselves with the Democratic National Committee (DNC) or the Republican National Committee (GOP).

Page 11: US Election Explained and the 2016 Presidential Election Results

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Democrat (Liberal) vs. Republican (Conservative) - Difference in BeliefsThe majority of Americans have allied themselves with the Democratic National Committee (DNC) or the Republican National Committee (GOP).

RepublicansDemocrats

Tax Policy Tax cuts to everyoneTax cut to middle-low income households Higher taxes to the wealthy

Health Care Everyone is entitled to healthcare

GovernmentGovernment should have a large role Regulations are key to stop corruption Federal government should be involved

Government should have a small role Fewer regulations for growth States should be in charge of rules

Healthcare should be privatized

Social Issues Pro abortion, gay rights, food stamps, immigration, anti death penalty

Pro military, death penalty, Christian principles

Demographics

Page 12: US Election Explained and the 2016 Presidential Election Results

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Part 3: The Current Election Process

Page 13: US Election Explained and the 2016 Presidential Election Results

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Types of Elections

While the Presidential election is often viewed as the most important, there are several election processes that are equally as important.

How many people? Requirements Authorities

President 1 person

4 year term Natural born citizen

Lived in US for 14 years At least 35 years old

Appoints ambassadors and federal judges Makes treaties with other countries

Grants pardons Commander in chief of armed forces

Senate 100 members6 year term

Lived in US for 9 years At least 30 years old

Approves candidates to office Ratifies international treaties Pass bills to create new laws

Ability to filibuster

House of Representatives 435 members

2 year term Lived in US for 7 years At least 25 years old

Makes decisions regarding the economy Has power to impeach an official Pass bills to create new laws

Page 14: US Election Explained and the 2016 Presidential Election Results

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Schedule of the Presidential ElectionThe Presidential election is a process that lasts for at least 12 months, as candidates campaign to be the representative of their party before participating in the final face-off.

Page 15: US Election Explained and the 2016 Presidential Election Results

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The Electoral College - Where we ignore popular votesThe Electoral College is a system to ensure an equal say in choosing the President. Because a President needs over half of the Electoral College and because there are 538 electors, to become President you need 270 Electoral College votes.

Democrats guaranteed 196 votesRepublicans guaranteed 205 votes

What is the purpose?

Keys to getting to 270

What if there’s a tie?

Winning battleground states like FL, PA, OH, and MI are key

The purpose of the electoral college is to avoid a highly populated state to decide the election

The House of Representatives will decide the next President.

Losing the popular vote

Candidates can win the popular vote and lose the election. This last happened in 2000.

Page 16: US Election Explained and the 2016 Presidential Election Results

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Citizens United - The ruling that changes campaign spending foreverThe ruling of Citizens United vs. Federal Election Committee, known more popularly as “Citizens United,” allowed organizations to spend unlimited amounts of money on campaign financing, ushering a new era of the bombardment of negative advertisements.

What is a PAC?

Political Action Committees (PAC) were created in 1988 by the Koch brothers to support political candidates to further corporate interests by spending money on advertisements and other services during election periods.

What was the problem?

Since PACs were considering to be “corporations,” and corporations were limited on spending money for political campaigns. This was because companies would then pay tons of money to get the laws and their interests done.

The ruling

The Supreme Court case ended in a 5-4 vote, and allowed “independent” political spending by corporations and unions. This means that corporations could spend an unlimited amount of money during election campaigns.

The argument

The First Amendment protects any individual to free speech regardless of spending amount. Since corporations are considered to be individuals, the same would apply to companies.

Page 17: US Election Explained and the 2016 Presidential Election Results

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Part 4: Voting Factors and Influencers

Page 18: US Election Explained and the 2016 Presidential Election Results

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An Increasingly Divided Nation - the rise of populismA large share of Americans are angry - with the slowest recovery from a depression, immigrants from other countries replacing jobs through physical labor and technology, and the lack of politicians or American leaders to inspire change. Americans, in essence, want to return to the nostalgic America - the America that was beautiful, strong, and bold.

Fear of social change Threat of physical attacks Technology replacing jobs

Along with women’s rights, gay rights, and black rights, immigration has drastically changed not only the election results, but also job dynamics, as many immigrants are replacing low-wage jobs that were previously dominated by white men.

Most Americans believe that crime is rising, and with recent terrorist attacks in America by members of ISIS, that fear has been accentuated. Many Americans believe current politicians are responsible for creating ISIS in the first place during the Iraq war.

Along with being angry and fearing immigrants and politicians, Americans, especially poor Americans, are frightened that technology will replace if not already replaced their jobs and livelihood.

Page 19: US Election Explained and the 2016 Presidential Election Results

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Voter Turnout - A little half of the US cares

Out of the 231 million Americans eligible to vote, over 90 million didn’t vote on November 8th.

Voter Turnout by Age

Average Turnout Rate since 1928: 55.70%2016 Turnout: 55.40%

Page 20: US Election Explained and the 2016 Presidential Election Results

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Who doesn’t vote? - Young, uneducated, poor people

The majority of people who vote tend to skew younger, with lower income, and with less education.

Page 21: US Election Explained and the 2016 Presidential Election Results

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The Media - 24 Hour Cable News NetworksDespite the rise of social media, television news networks still appeal to a broad base of working and retired Americans (eligible voters). In the US in particular, 24 hour news networks have dominated media space and has risen to be heavy influencers in most elections.

What are cable news networks?

Cable news networks are television broadcasts, often run 24/7, that are for-profit. The “Big Three” are CNN, Fox News, and MSNBC.

The “Big Three” Key Statistics (2015)

Evening Viewership: 1.8M 2015 Revenue: $2.3B

Revenue Growth: 14%

Evening Viewership: 712K 2015 Revenue: $1.2B

Revenue Growth: 38%Evening Viewership: 579K

2015 Revenue: $518M Revenue Growth: 3%

Page 22: US Election Explained and the 2016 Presidential Election Results

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Bias in Cable NewsBias in news networks is not uncommon. Because cable news networks are profit driven and have to pander to their audience, there is a need to conform news to make it look more liberal or conservative. The result is a misinformed electorate that divides the nation.

Page 23: US Election Explained and the 2016 Presidential Election Results

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Examples of Bias in Cable News

While many people often use the term “liberal media,” the fact is that the majority of news networks are not liberal by nature, but by sensationalism and laziness. However, both sides have had cases of bias.

Liberal Bias Example

On October 25th 2016, the AP, ABC News, CNN, Fox News, and many other news outlets reported a “double-digit premium hike” for Obamacare health plans, NBC chose to ignore the story. While they later did post a story about it, they decided not to place it on their homepage.

Conservative Bias Example

Since the election of President Obama, Fox News has bombarded its audiences with a fear-inducing rhetoric of how America is growing into an “entitlement” nation, filled with people who take advantage of the system and do nothing but take from the government.

Page 24: US Election Explained and the 2016 Presidential Election Results

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Cable News Networks 2016 - where everyone was #WithHerDespite the rise of social media, television news networks still appeal to a broad base of working and retired Americans (eligible voters). In the US in particular, 24 hour news networks have dominated media space and has risen to be heavy influencers in most elections.

A note added to every article mentioning Trump on Huffington Post

Trump

Media Endorsements

Clinton

…and many more

57Out of the top 100 newspapers,

endorsed Hillary2 endorsed Trump

Fox News feuding over Trump

Huffington Post blatantly against Trump

Fox news anchors Megan Kelly and Sean Hannity feuding over Trump

Page 25: US Election Explained and the 2016 Presidential Election Results

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Cable News Networks 2016 - how Trump manipulated the mediaDespite almost every cable news network - including half of Fox News - covered Trump in a negative manner, trying to influence voters to vote Hillary or a different conservative candidate. Not only did the media fail to do just that, Trump successfully branded the media as the “elitists” during his rallies, pitting his supporters against the “media elites” who are against the common folk of America.

“The real reason the Trump campaign put journalists in the pen was so they could turn us into props.” - Slate Reporter

A Trump rally, where journalists get placed in one area

A Trump supporter expresses his anger towards the media

Online coverage of Trump shown over time from Chartbeat

Page 26: US Election Explained and the 2016 Presidential Election Results

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The Media - Online CoverageA staggering 62% of Americans got news through social media. With online coverage being ever so important, companies such as YouTube, Facebook, and Twitter have successfully offered live streaming services and has acted as a platform for information.

Media Effect

New York Times

Added 116K new digital subscribers New traffic records every month

CNN 2.34M concurrent viewers election night 424M page views on election night

Facebook 30% increase in traffic on election night

Twitter Doubled traffic on election night

Effect of the 2016 Election to Online Media

Event (TV Traffic)

Effect

1st Debate (84M)

YouTube: 2M concurrents YouTube: 88M views Facebook: 55M views

2nd Debate (63M)

YouTube: 124M views Twitter: 3M unique users

3rd Debate (71M)

YouTube: 140M views

Election Night (71M)

7.5 TB/sec of video data during peak times

Traction by Event

Page 27: US Election Explained and the 2016 Presidential Election Results

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Facebook - the rise of fake newsThe increase in attention to the Facebook news feed brought about a new era of fake news. These companies, originally made to create click-bait links for ad revenue, pandered to the viewpoints of an increasingly divided country.

82% of middle school students can’t tell the difference between real and fake news

Fake news actually outperformed real news in terms of Facebook engagement

Facebook couldn’t do anything because of the criticism it took from conservatives for already pandering to the left

Page 28: US Election Explained and the 2016 Presidential Election Results

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Examples of Fake NewsBelow are examples of fake news that has been shared on Facebook - many with a large amount of likes, shares, and comments.

Page 29: US Election Explained and the 2016 Presidential Election Results

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Facebook Filter Bubble - where you get the news you want to hearThe 2016 election brought about heavy criticism for Facebook and how it has handled news. Facebook’s news feed was designed to appeal to each user’s world view - this includes political views as well. The more Facebook can determine you as “liberal” or “conservative,” the more it will feed you similar viewpoint narratives. Facebook’s algorithms, for all its complexity, has reinforced political polarization.

Difference between liberal/conservative news feeds“Facebook makes a deduction

about your political views based on the pages that you like.” - New York Times

Page 30: US Election Explained and the 2016 Presidential Election Results

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The Engine of Corporate Interest - Super PACsIn 2014, there were 1,360 super PACs that raised almost $700M in funding. Two years later in 2016, that number has doubled. While super PACs have not raised a lot of money during the general election season, the spending in 2016 alone shows the amount of corporate interest that is vested in electing a president.

2016 Super PAC Financial Activity

2,398 number of super PACs$1.575B total raised by super PACs$1.118B total spent by super PACs

Page 31: US Election Explained and the 2016 Presidential Election Results

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Part 5: Business Opportunities

Page 32: US Election Explained and the 2016 Presidential Election Results

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Market SizeWhile Presidential elections come up only once every four years, the amount that is spent every other year during election seasons is staggering. This year, almost $7B will be spent, out of which $4B for the congressional race. Investors cannot ignore a market that is this large and growing.

$6.9B total cost of 2016 elections

$5.5M monthly burn rate for Clinton’s payroll

350 people working for Trump’s campaign

Page 33: US Election Explained and the 2016 Presidential Election Results

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Advertising - Huge spending on negative campaigningOver $10 BILLION dollars have been spent on political advertisements in 2016, including over $1 billion in digital ad spending for the first time. Super PACs are clearly trying to overwhelm voters with advertisements - the majority being negative attack ads.

“During times of peak demand, stations can sell political ads for 40 to 50 times more than the rates for the run of the mill car ad” - Moody

Page 34: US Election Explained and the 2016 Presidential Election Results

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Negative Advertising - SamplesIn the final days before election day, over 92% of all ads had negative messages. Only 3% were positive messages about Clinton, and 5% positive messages around Trump. Between 1952 and 2008, only 31% of the election ads were character attack based. In 2016 over 76% of all ads were attacks on character. Both parties are, in part, responsible for the creating the massive divide and tension that lives today in the US.

Hillary Clinton Ad Donald Trump Ad

Page 35: US Election Explained and the 2016 Presidential Election Results

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Political ConsultanciesBehind the spotlight of a campaign are political consultancies. These are the companies that help campaigns strategize, write speeches, advertise, understand and understand voter intentions. They serve as the backbone of every campaign that turns every negative situation into a positive one.

$245M on ads for the 2012 Romney campaignMentzer Media made

$435M on ads for the 2012 Obama campaignGMMB made

10 - 15% commission on each ad buyIndustry Standard:

66%

Revenues for political consultancies grew an average ofduring 2008 - 2012.

Who are they

Revenue and Growth

Duties: ・Advice (campaign strategy, voter analysis, etc.) ・Advertising (PR, media buying, speech writing, etc.) Average Salary: $64,000 Top Firms: Global Strategy Group, GMMB, etc.

Page 36: US Election Explained and the 2016 Presidential Election Results

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US Election Startup LandscapeIn 1980, the response rate to phone polls was over 72%. In 2016, it was down to 0.9%. With this drastic shift in how people communicate, the emergence of the millennial vote, and the legacy infrastructure within the election, startups are starting to be noticed in politics.

Big Data and Online Outreach Election Systems and Software

Voter Registrations

Political Communities

Page 37: US Election Explained and the 2016 Presidential Election Results

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Hustle - The grassroots tool used by Hillary and Bernie

KPI Traction

Messages

Over 10M sent (3.95M on Nov 8)

Pricing $0.30/month/contact

Other3x Response Rate

16x more texts 48x more effective

What is it?Personalized mass texting tool - email merged with messaging

Quick Stats

How is it being used?While emails and phone calls are still being used today, they are not reaching the millennial crowd. Sanders in particular has effectively used Hustle to organize rallies and events. A typical organizer can make 200 calls a day, but with Hustle, organizers can message over 1,000 people per day.

Service Name Hustle

Founded 2015

Funding $3M in 2016 by Social Capital

Major ClientsHillary Clinton Bernie Sanders

AFL

Company Info

Page 38: US Election Explained and the 2016 Presidential Election Results

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NationBuilder - The digital hub for political campaigns

KPI Traction

Campaigns

Over 7,000 active campaigns

Pricing $29 ~ $5,000 per month

Team 125 employees

What is it?The digital hub for political campaigns - website builder, CRM, marketing tool, and campaign finance management

Quick Stats

How is it being used?Campaigns as large as Trump’s used NationBuilder to automate the voter outreach process such as demographic targeting by email, and also tracking social media campaigns to see who is liking or sharing a post. It also can sync credit and other consumer databases for extreme demographic targeting.

Service Name NationBuilder

Founded 2009

Funding$35M by

Andreessen, SV Angel, etc.

Major ClientsDonald Trump GOP Florida

Gary Johnson

Company Info

Page 39: US Election Explained and the 2016 Presidential Election Results

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The Groundwork - Eric Schmidt’s startup that supports Hillary

KPI Traction

Revenue

Over $600K from Hillary alone

Pricing $1,500/month + API call usage

Team Engineers from Netflix, Google, etc.

What is it?Ingests massive amounts of voter information to fundraising, advertising, outreach, etc. - Salesforce for politics

Quick Stats

How is it being used?In 2012 Obama hired a huge team of analysts to identify 15 million undecided voters that could be swayed to Obama’s side based on Facebook pages liked, volunteer contacts, events attended, money donated, etc. The Groundwork hopes to replicate that with less resources and higher accuracy for the Clinton campaign.

Service Name The Groundwork

Founded 2014

Funding Undisclosed by Eric Schmidt

Major Clients Hillary Clinton

Company Info

Page 40: US Election Explained and the 2016 Presidential Election Results

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Civil Analytics - Another Eric Schmidt backed startup that helped Obama

KPI Traction

ServicesConsumer insights, targeting, message

effectiveness, resource allocation

Pricing $5,000 to $10,000/month

Team 135 employees (100 data scientists)

What is it?Uses data science to identify and understand potential customers and how to best operationalize data intelligence.

Quick Stats

How is it being used?Founded by the Chief Analytics Officer of the 2012 Obama campaign, Civis provides a platform to help political campaigns and companies analyze data. In 2012, Obama used it to figure out where to allocate resources around the country, identify identify hundreds of thousands of undecided voters who will most likely vote for him, and determine how to best target those people.

Service Name Civis

Founded 2013

Funding $22M by Drive Capital

Major ClientsObama Airbnb Verizon

Company Info

Page 41: US Election Explained and the 2016 Presidential Election Results

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Part 6: The Results and our Future

Page 42: US Election Explained and the 2016 Presidential Election Results

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The Republican PrimariesThe race to become the Republican nominee started off in a race between Jeb Bush, Marco Rubio, and Chris Christie, with entertainment spotlight going to Donald Trump. After several overwhelming debate performances and similar results in delegates, Donald Trump became the Republican nominee.

Donald TrumpChairman, Trump Org.

Ted CruzUS Senator, Texas

John KasichGovernor of Ohio

Marco RubioUS Senator, Florida

Jeb BushGovernor of Florida

Chris ChristieGovernor of New Jersey

Page 43: US Election Explained and the 2016 Presidential Election Results

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The Democratic PrimariesThe Democratic primaries started off peacefully, with the race settling between Hillary Clinton and Bernie Sanders. Sanders, through the support of millennials with his message “Feel the Bern,” ultimately fell to Hillary Clinton, who had the backing of multiple media firms, Fortune 500 companies, and Wall Street.

Hillary ClintonUS Secretary of State

Bernie SandersUS Senator, Vermont

Martin O’MalleyGovernor of Maryland

Page 44: US Election Explained and the 2016 Presidential Election Results

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Hillary Clinton vs. Donald TrumpWhen the primaries came to a close, the American people got the result that nobody wanted…a turd sandwich and a giant douche…I mean Hillary Clinton and Donald Trump

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Trump vs. Clinton - Social IssuesSocial issues ranges from women’s rights in terms of abortion, minorities rights, gay rights, environmental rights, and religious rights. Clinton and Trump in general displayed characteristics that are similar to the views of the Democratic Party and Republican Party, respectively.

Issue Hillary Clinton Donald Trump

Abortion is a women’s right Agrees Disagrees

Legally required to hire women and minorities Agrees Disagrees

Same-sex marriage Agrees Disagrees

EPA regulations are too restrictive Strongly Disagrees Strongly Agrees

Keep God in the public sphere Agrees Strongly Agrees

Make voter registration easier Strongly Agrees Agrees

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Trump vs. Clinton - Domestic IssuesDomestic issues ranges from the death penalty, gun laws, healthcare, and drug use. Clinton and Trump in general displayed characteristics that are similar to the views of the Democratic Party and Republican Party, respectively.

Issue Hillary Clinton Donald Trump

Stricter punishment reduces crime Disagrees Strongly Agrees

Absolute right to gun ownership Strongly Disagrees Agrees

Expand ObamaCare Strongly Agrees Disagrees

Prioritize Green Energy Strongly Agrees Strongly Disagrees

Marijuana is a gateway drug Disagrees Disagrees

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Trump vs. Clinton - Economic IssuesEconomic issues ranges from government involvement vs free market policy, immigration and citizenship, and printing social security. Clinton and Trump in general displayed characteristics that are similar to the views of the Democratic Party and Republican Party, respectively.

Issue Hillary Clinton Donald Trump

Stimulus better than market-led recovery Strongly Agrees Strongly Disagrees

Higher taxes on the wealthy Strongly Agrees Disagrees

Pathway to citizenship for illegal aliens Strongly Agrees Strongly Disagrees

Privatize social security Strongly Disagrees Agrees

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Trump vs. Clinton - Foreign Policy IssuesForeign policy issues ranges from trade issues, military expansion, and whether to avoid foreign entanglements. Clinton and Trump in general displayed characteristics that are similar to the views of the Democratic Party and Republican Party, respectively.

Issue Hillary Clinton Donald Trump

Support & expand free trade Disagrees Strongly Disagrees

Expand the military Neutral Agrees

Support American Exceptionalism Disagrees Agrees

Avoid foreign entanglements Disagrees Agrees

Page 49: US Election Explained and the 2016 Presidential Election Results

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Trump - Liar or not a liar?

With the rise of the internet and overwhelming amount of information available, companies such as politifact.com have been able to “fact-check” candidates.

"Of course, there is large-scale voter fraud happening on and before election day."

Donald Trump

"I was totally against the war in Iraq."

The unemployment rate may be as high as "42 percent"

Top Misleading Claims

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Clinton - Crooked or not crooked?

With the rise of the internet and overwhelming amount of information available, companies such as politifact.com have been able to “fact-check” candidates.

"I am the only candidate who ran in either primary who said, ‘I will not raise taxes on the middle class.’

Hillary Clinton

“I never received nor sent any material that was marked classified" on her private email server.

"Let me say that I don't think (Bernie Sanders) had a single negative ad ever run against him."

Top Misleading Claims

Page 51: US Election Explained and the 2016 Presidential Election Results

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The Scandals/ControversiesFrom Romney’s “47%” speech to Nixon’s inappropriate campaign funds, scandals and controversies are not uncommon during the election season. This year, however, the US witnessed a whole new level of racism, sexism, bigotry, and discrimination.

1. “[Mexico] is bringing drugs. They’re bringing crime. They’re bringing rapists. And some, I assume, are good people.” - Donald Trump talking about immigration

2. “Mexico will pay for the wall” - Donald Trump about the border wall

3. “…calling for a total and complete shutdown of Muslims entering the United States until our country’s representatives can figure out what’s going on.” - Donald Trump about Muslims

4. “Knock the crap out of ‘em. I will pay for the legal fees.” - Donald Trump regarding protesters

5. “Insulting the parents of a purple heart soldier” - Donald Trump

6. “As of this date, Mr. Trump’s net worth is in excess of TEN BILLION DOLLARS” - Donald Trump

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The Scandals/ControversiesFrom Romney’s “47%” speech to Nixon’s inappropriate campaign funds, scandals and controversies are not uncommon during the election season. This year, however, the US witnessed a whole new level of racism, sexism, bigotry, and discrimination.

7. “You could see blood coming out of her eyes. Blood coming out of her…whatever” - Donald Trump talking about Fox anchor Megyn Kelly

8. “The people that went to school with Obama, they never saw him, they don’t know who he is” - Donald Trump about the Obama’s birth

9. Saying Judge Gonzalo Curiel (who was born in Indiana) would not be able to rule fairly in a court case because he was of Mexican heritage - Donald Trump questioning objectivity of a judge

10. Hillary’s reckless misuse of personal email server - Hillary Clinton

11. Melanie Trump plagarises Michelle Obama’s speech - Republican National Convention

12. Trump suggesting gun supporters to kill Clinton - Donald Trump

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The Scandals/ControversiesFrom Romney’s “47%” speech to Nixon’s inappropriate campaign funds, scandals and controversies are not uncommon during the election season. This year, however, the US witnessed a whole new level of racism, sexism, bigotry, and discrimination.

13. “You have nothing to lose. You’re living in poverty, have no jobs, your schools are no good” - Donald Trump reaching out to black voters

14. “You could put half of Trump’s supporters into what I call a basket of deplorables. The racist, sexist, homophobic, Islamaphobic - you name it.” - Hillary Clinton on Trump supporters

15. Trump admitting to using loophole to avoid paying taxes - Donald Trump

16. Access Hollywood video from 2005 showing Trump saying that he can do whatever he wants to women and 17 sexual assault allegations - Donald Trump17. More emails found that could be “pertinent” to the closed investigation of Hillary Clinton - FBI Director Comey re-opens investigation

…and many more

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The Polls - Numbers that didn’t mean anything in the endWhile polls are always considered to be a “snapshot” look of the election, because EVERY poll was indicating a Clinton victory, it only seemed natural for everyone to assume a blue victory. But remember, polling has no science to it.

Financial Times Fox News

CNNCompilation of Internet Polls

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Before the Results - What happened in 2012?

2012 was supposed to be a tight election between Obama and Romney. What happened was a complete victory for Obama as he got over 300 electoral votes.

Keys to Obama Winning

1) Tech to get people to vote 2) Loyal campaign volunteers 3) Young voters (social media) 4) The Latino vote 5) The African American vote 6) Women voters

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The Results - Republicans Domination NightNot only was it a Trump victory, it was indeed a victory for all Republicans as they took the Senate and the House of Representatives. With an almost certain right-wing Supreme Court Justice to be elected, the Republicans will have full control over the three branches of goverment.

Senate Results

House of Representatives Results

Popular Vote Results

General Election Results

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Polls vs. Actual Results - How different it wasHillary was supposed to have a huge advantage - and she blew it. Not only did she lose key battleground states of OH and FL, she lost states that she was supposed to win such as MI, PA, and NC.

North Carolina

2012: Romney Polls: Clinton Result: Trump

Florida

2012: Obama Polls: Clinton Result: Trump

Ohio

2012: Obama Polls: Clinton Result: Trump

Pennsylvania

2012: Obama Polls: Clinton Result: Trump

Michigan

2012: Obama Polls: Clinton Result: Trump

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Election Results - Why Hillary LostFrankly speaking, Hillary would have stood no chance if she had faced any other opponent. Not only did she perform at a lower level in terms of votes from African Americans, Hispanics, and Asians, she also did worse in the millennial vote. But most damaging of all was her “likeability” and “distrust” factor. Over two thirds of Americans consistently thought she was a liar.

Clinton’s support from minorities fell short

How Trump Won the Election According to Exit Polls - New York Times

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Election Results - Why Trump WonTrump won because of two reasons. First, he played into the hearts of previous non-voters - whites without college degrees. His image of success and the fact that he wasn’t part of the political system that these people feared helped Trump. The GOP deserves a ton of credit though, for building a ground game for the past three years.

Trump overwhelmingly won votes of whites without college degrees

Trump gained among men and barely lost ground with women

How Trump Won the Election According to Exit Polls - New York Times

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Election Results - By Income LevelThere was a huge shift in voting trend by income level. Usually lower income voters tend to vote blue because of the democrats tend to advocate social welfare programs, while higher income voters tend to vote red because the republicans often advocate for tax breaks on the wealthy. This year however, both sides dramatically shifted.

Party support shifted dramatically at nearly every income level

How Trump Won the Election According to Exit Polls - New York Times

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Trump Presidency - What will he do?As with any candidate, Trump has promised several key things. He has recently opened up about his first 100 days in office, where he outlined several action plans. Here are what he mentioned and what he has yet to mention in detail.

Withdraw from TPP

First 100 days Other promises

Revoke Dodd-Frank

End illegal immigration

Appoint a new justice

Replace Obamacare

Build the border wall

Temporary Muslim ban

Hillary Clinton investigation

Defeat ISIS

Tax cuts for the wealthy

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Trump Presidency - The Right Wing Cabinet (as of Nov. 24)Although much of the Cabinet is unconfirmed, based on the candidates it seems the Trump Cabinet will be very right-wing, with many of the candidates having a personal relationship with Trump himself.

Chief of Staff

Reince Priebus

Senior Advisor

Stephen BannonRNC Chairman Former Breitbart News CEO

NAMED

CIA Director

Mike Pompeo

Attorney General

Jeff SessionsKansas Congressman US Senator from Alabama

OFFEREDNational Security

Advisor

Michael FlynnRetired US Army General

UN Ambassador

Nikki HaleyGovernor of South Carolina

Senior Advisor

Kellyanne Conway

Secretary of State

Mitt RomneyCampaign Manager 2012 POTUS Nominee

RUMOREDDirector, National

Intelligence

Mike RogersDirector, NSA

Secretary of Homeland Security

Rudy GiulianiFormer Mayor of NYC

Secretary of Commerce

Peter ThielPaypal Co-Founder

Secretary of Treasury

Steven MnuchinCEO, Dune Capital

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The Future and Beyond - Can we be optimistic?While many are optimistic of the future due to the Survey Monkey interactive chart where it showed the majority of people aged 18 to 25 years voted for Clinton, the reality is that only 56% of 18-24 year olds voted for her. There is still a lot of divisiveness that won’t be resolved.

Millennial Vote (Survey Monkey)CNN Exit Poll

Survey of 18-25 voters by Survey MonkeyCNN Exit Poll Results

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Appendix

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http://qz.com/823922/eric-schmidt-played-a-crucial-role-in-team-hillarys-election-tech/ http://qz.com/520652/groundwork-eric-schmidt-startup-working-for-hillary-clinton-campaign/ https://www.wired.com/2016/06/civis-election-polling-clinton-sanders-trump/ http://www.bizjournals.com/boston/blog/startups/2016/11/for-boston-startup-the-2016-election-is-a-way-to.html http://www.pollingreport.com/focus.htm https://www.washingtonpost.com/graphics/politics/2016-election/campaign-finance/ https://www.washingtonpost.com/graphics/politics/superpac-donors-2016/ https://kids.usa.gov/three-branches-of-government/index.shtml https://www.opensecrets.org/outsidespending/summ.php?cycle=2016&chrt=V&disp=O&type=S http://edition.cnn.com/2016/11/09/politics/clinton-votes-african-americans-latinos-women-white-voters/ http://heatst.com/politics/poll-trust-hillary-clinton/ http://www.newsmax.com/Headline/Rasmussen-Poll-Voters-Trust/2016/08/15/id/743649/ http://www.rollcall.com/news/politics/clintons-trustworthiness-remains-a-drag-on-her-candidacy http://edition.cnn.com/2016/11/22/politics/trump-first-100-days-plan/ http://edition.cnn.com/interactive/2016/11/politics/new-cabinet/ http://coed.com/2016/11/09/how-the-electoral-map-would-have-looked-if-only-voters-aged-18-25-counted-photo/ http://www.bloomberg.com/politics/graphics/2016-presidential-campaign-fundraising/ https://www.thestreet.com/clinton-trump-profit-from-the-bloodbath http://prospect.org/article/how-political-consulting-became-multibillion-dollar-racket http://www.nytimes.com/2015/12/30/opinion/campaign-stops/the-political-consultant-racket.html http://www.advisoryhq.com/articles/top-political-consulting-firms/ http://www.financialmail.co.za/fmfox/2016/11/11/us-elections-by-the-numbers http://www.indeed.com/salary/Political-Consultant.html http://www.wisegeek.com/what-do-political-consulting-firms-do.htm http://graphics.wsj.com/blue-feed-red-feed/#/hillary http://www.journalism.org/2016/05/26/news-use-across-social-media-platforms-2016/ http://www.bbc.com/news/blogs-trending-37945486 https://sheg.stanford.edu/upload/V3LessonPlans/Executive%20Summary%2011.21.16.pdf https://www.buzzfeed.com/craigsilverman/viral-fake-election-news-outperformed-real-news-on-facebook?utm_term=.bmN9eaQxk#.of0dX35me http://www.economist.com/news/leaders/21702188-donald-trumps-nomination-cleveland-will-put-thriving-country-risk-great http://www.economist.com/news/leaders/21693924-prospect-trump-v-clinton-grim-look-carefully-and-2016-offers-faint-promise http://www.economist.com/news/leaders/21679792-america-and-europe-right-wing-populist-politicians-are-march-threat http://www.nytimes.com/2016/08/24/us/politics/facebook-ads-politics.html http://www.infowars.com/facebook-tracks-your-political-ideology-find-out-how-they-view-you/ https://www.theguardian.com/technology/2016/nov/10/facebook-fake-news-election-conspiracy-theories http://www.slate.com/articles/news_and_politics/cover_story/2016/03/on_the_trail_with_donald_trump_s_disgusting_press_corps.html https://www.washingtonpost.com/lifestyle/style/america-has-been-gorging-on-election-news-what-happens-to-media-when-its-over/2016/11/03/0abe0eaa-a145-11e6-a44d-cc2898cfab06_story.html https://techcrunch.com/2016/11/09/twitter-traffic-doubled-facebook-up-by-30-on-election-night/ https://www.theguardian.com/gnm-press-office/2016/nov/11/guardian-shows-record-digital-traffic-over-us-election-coverage http://cnnpressroom.blogs.cnn.com/2016/11/09/cnn-has-most-watched-election-night-in-cable-news-history/ http://abc7chicago.com/news/first-2016-presidential-debate-most-watched-in-history/1530014/ http://www.cnbc.com/2016/09/27/clinton-trump-first-presidential-debate-is-the-most-viewed-ever.html http://heavy.com/news/2016/10/third-presidential-debate-2016-ratings-viewership-numbers-how-many-people-watched-donald-trump-hillary-clinton/ http://www.adweek.com/lostremote/second-debate-much-bigger-on-youtube-than-first/57313 http://variety.com/2016/digital/news/youtube-viewership-clinton-trump-final-debate-1201895797/ http://variety.com/2016/tv/news/election-night-ratings-donald-trump-audience-1201913855/ https://www.akamai.com/jp/ja/about/news/press/2016-press/us-presidential-election-is-largest-news-event-delivered-by-akamai.jsp

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Past Election ResultsThe majority of Americans have allied themselves with the Democratic National Committee (DNC) or the Republican National Committee (GOP).