us markets for tilapia products kevin fitzsimmons, ph.d. professor, university of arizona visiting...
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US Markets for Tilapia Products
Kevin Fitzsimmons, Ph.D.
Professor, University of ArizonaVisiting Professor/Fulbright Scholar,
Asian Institute of Technology / Kasetsart University Bangkok, Thailand
Sec/Tres, American Tilapia Association
President, World Aquaculture Society
Tegucigalpa, HONDURAS
August 2004
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Introduction
Quick review of tilapiaExplosion in tilapia tradeUS marketsOpportunities to expand markets
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Tilapia productionCurrently second in volume to carpsPrediction: Tilapia will become most
important aquaculture crop in this centuryWidest demand, no religious/cultural
concerns, few environmental concernsMore genetic potentialGreatest variety of production systems
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World Tilapia Production of 1,501,232 mt in 2003
China46%
Taiwan Prov.6%
Philippines7%
Thailand7%
Mexico7%
Others3%
Vietnam2%
Indonesia3%
Costa Rica1%
Colombia3%United States
1%Brasil
5%
Egypt4%
Cuba3%
Ecuador2%
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Farmed around the world.Tilapia production in 100+ countries.China is world’s largest producer.Philippines, Thailand, Indonesia, Latin
America, Egypt significant producersGermany, Belgium, Spain, Canada,
Korea, Japan, most states in USTotal production >1,500,000 mt in 2003
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Global Tilapia Sales (farmgate)
For year 2000US $ 1,706,538,200
(FAO Fisheries Circular No. 886)
2003 sales >$ 2,500,000,000
2010 sales >$ 5,000,000,000
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Tilapia - the aquatic chicken
Grows in all kinds of farmsEats all kinds of foodLarge eggs and easy to rear youngLots of ways to prepare the fish
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Ponds and cages
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Intensive tank cultureTanks in Arizona
Tanks in Eritrea
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Raceway SystemsIntensive raceways
Extensive raceways
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Intensive farms in buildings in cool climates
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Intensive farms with recirculation in greenhouses
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How did tilapia get so popular, so fast?
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Tilapia - the Perfect “Aquaculture” Storm
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Tilapia widely popular around the world and beyond.
Common names: Tilapia, chambo, boulti, lou fei, pla nil, St. Peters fish, mojara, freshwater and/or red snapper
Used in many cuisine, hundreds of recipes, often replaces over-fished local species
Eggs hatched and fry reared on International Space Station
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Environmentally correct
Primarily vegetarianMost farm systems cause little pollutionTilapia were long ago established as
exotic species, common food fishGrown mostly in developing countriesFew diseases, essentially no chemicals
used
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Research & Development ISTA 6
(Manila, Philippines, Sept 12 -16, 2004) International Symposia on Tilapia in Aquaculture
ISTA
P h i l i p p i n e s 2 0 0 4
12-16 September 2004Philippine International Convention Center
Roxas Boulevard, Manila, Philippines
Edited by: Remedios B. Bolivar, Graham C. Mair and Kevin Fitzsimmons
6th International 6th International Symposium on Symposium on
Tilapia in Tilapia in AquacultureAquaculture
Sponsored and Hosted by:
Co-Sponsored by:
Supporters: Collaborators:DA-BFAR
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Genetic Improvements in Tilapia
(From: Mair, G., 2002)
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US Tilapia consumption - 2003(187,000 mt of live weight
= 412,260,000 lbs)
020,00040,00060,00080,000
100,000120,000140,000160,000180,000200,000
Met
ric
tons
1986
1988
1990
1992
1994
1996
1998
2000
2002
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Imports in 2003 were $241,205,610US production of $30,000,000 at farm2003 sales were over $271,000,000
1994 - 2003 US tilapia sales (imports and domestic) exceeded one billion $$$
US Sales of tilapia
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Top Ten Seafoods (U.S.)per capita (lbs)
2000 2001 2002Tuna 3.5 Shrimp 3.4 Shrimp 3.7Shrimp 3.2 Tuna 2.9 Tuna 3.1Pollock 1.6 Salmon 2.0 Salmon 2.0Salmon 1.5 Pollock 1.2 Pollock 1.1Catfish 1.1 Catfish 1.1 Catfish 1.1Cod 0.8 Cod 0.6 Cod 0.66Clams 0.5 Clams 0.5 Crabs 0.57Crabs 0.4 Crabs 0.4 Clams 0.54Flatfish 0.4 Flatfish 0.4 Tilapia 0.40Scallops 0.3 Tilapia 0.35 Flatfish 0.32Tilapia 0.28
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Major fresh fillet buyers (US)
Major restaurant chains (Darden: Red Lobster,
Bahama Breeze, Olive Garden, Landry’s: Joe’s CrabShack, Wille
G’s, Rainforest Cafe), Ruby Tuesday, Applebees).
Major grocery chains (Safeway, Kroger, Winn-Dixie, Wegmans, Publix, Basha’s)
Food service (supply small restaurant & grocery chains) - SYSCO, Fleming Co., Shamrock
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US. Tilapia imports 1993-2002Sources of imported tilapia to US
0
20000
40000
60000
80000
100000
120000
1993 1994 1995 1996 1997 1998 1999 2000 2001 2002
(LW
E in
met
ric to
ns)
others
Thailand
Indonesia
Colombia
China
Mexico
Jamaica
Ecuador
Costa Rica
Taiw an
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Value of Tilapia product forms imported to the U.S. 2002
Fillet Fresh
Fillet Frozen
Whole Frozen
$0
$20,000,000
$40,000,000
$60,000,000
$80,000,000
$100,000,000
$120,000,000
$140,000,000
$160,000,000
$180,000,000
$200,000,000
1993 1994 1995 1996 1997 1998 1999 2000 2001 2002
$ U
S Whole Frozen
Fillet Frozen
Fillet Fresh
Figure 2. Value of Tilapia product forms imported to the U.S.
Fillet Fresh
Fillet Frozen
Whole Frozen
$0
$50,000,000
$100,000,000
$150,000,000
$200,000,000
$250,000,000
$300,000,000
1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003
$ U
S Whole Frozen
Fillet Frozen
Fillet Fresh
$ 174,215,165 (2002) $241,205,610 (2003)
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Tilapia product forms imported to the U.S.
Fillet Fresh
Fillet Frozen
Whole Frozen
0
10000
20000
30000
40000
50000
60000
70000
80000
90000
100000
1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003
Me
tric
to
ns
Whole Frozen
Fillet Frozen
Fillet Fresh
17,952 mt fresh fillets, 23,249 mt frozen fillets, 49,045 mt whole frozen (2003)
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Major Tilapia Producers (for year 2002)
China - 706,000 metric tons / yearPhilippines - 122,277 mt / yearMexico - 110,000 mt / yearThailand - 100,000 mt / yearTaiwan Province - 90,000 mt / yearBrasil - 75,000 mt / year Indonesia - 50,000 mt / year
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Consumer evolution in US
Ethnic buyers (Asian - Latino)Up-scale restaurantsCasual diningClub storesLocal groceries
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US Tilapia Supply and DemandSupply of fresh fillets primarily
from Central America and EcuadorFrozen fillets from China and
Southeast Asia.Demand for live fish in immigrant
Asian communities
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Fresh tilapia fillet products
Size (under 3 oz, < 85 g) 3-5 oz, 85 - 140 g 4-6 oz, 110 - 170 g 5-7 oz, 140 - 195 g over 7 oz, > 195 g
Skin on, shallow skin or deep skin Individual wrap, 2 or 5 kg package, master pack
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Fresh tilapia fillet product pricesFOB Miami
Size (under 3 oz, < 85 g) $2.80 - 3.00/lb 3-5 oz, 85 - 140 g $3.00 - 3.10/lb4-6 oz, 110 - 170 g $3.10 - 3.25/lb5-7 oz, 140 - 195 g $3.15 - 3.40/lbover 7 oz, > 195 g $3.35 - 3.55/lb
Variation in prices due to skinning, packaging, volumes and history with buyer
Additional variations with terms of payment
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Quality control and assuranceNational standardsISO and HACCP (Hazard Analysis at
Critical Control Points)
Industry standardsBuyer standardsOther (NGO’s)
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Advertising
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Current US Market Trends
Increase in demand for all forms of tilapia
Demand increase will be greatest for fresh fillets
Prices have been constant for several years and will remain stable, will not increase with inflation
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IQF Fillets
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Smoked products
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Impacts of “Industrial” Production of Tilapia
Spin-off some products into local markets
Availability of prepared feedsAvailability of domesticated stocksPossibility of more production
cooperatives
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Historic consequencesForeign investment, new jobs, and
improved standard of livingForeign trade and reliable income Imports of technology and know-how
(especially processing, handling and packaging)
Spin-off to other aquaculture Improvements in personal hygieneMany jobs for women
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Historic consequences
Desire of small farmers to adopt methods of large growers
Increase in effluent generationEutrophication from lake cage farms Increase in conflicts with fish eating
birds Imports of sex reverse hormones Improved basic farming practices
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Historic consequences (Industry by-products)
Leather goods from skin will become a significant contributor to profitability
Pharmaceuticals from skinsFormed fish productsFertilizerFish meal
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PredictionsTendency for small farmers to
“overshoot” level of technologyMore “organic” tilapia productsCut back on high level of protein in tilapia
dietsBird netting to discourage birdsReduction in MT for sex reversal Integrated farming to reuse effluents for
crop irrigation
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PredictionsWorld tilapia production
(1,265,780 mt in 2000, FAO) reached 1,500,000 mt in 2003 and 2,000,000 mt by 2010
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Aquaculture Collaborative
Research Support Program
Thank you!Questions?
The Aquaculture CRSP is funded in part by United States Agency for International
Development (USAID) Grant No. LAG-G-00-96-90015-00 and by participating institutions.