us media consumption infographic
DESCRIPTION
mobile media consumption in USTRANSCRIPT
5 Mobile impacts consumer behaviors throughout the purchase path
US mobile web users consume an average of 9 hours of media daily. Mobile devices represent 26% of this time.
77%lying in bed
65%waiting forsomething
70%while watching TV
43%spending time
with family
36%commuting
41%in the bathroom
2 Mobile device usage is throughout the day
1 Mobile devices are the #1 channel for media
while shopping34%
at social gatherings35%
4 Comfort with mobile advertising is already greater than TV or online advertising and impacts purchase decisions
Which forms of media most impact your purchasing decisions?
59%34%57%
66%are more or equally comfortable with mobile advertising vs. TV or online ads
Introduced you to something new
Saved you time or moneyHelped you !nd
something nearby
Been relevant to who you are/what you are doing
53%43%
$50%
28%
24%
21%
In"uenced your in-store purchase
In"uenced you to buy via your mobile
United States
5 ways mobile devices havechanged the way Americansconsume media
144
min
141 min
96 m
in
90 min
43 min
34 min
3 Mobile media activities
Social Media84%
Local Search69%
Games83%
Entertainment77%
E-Mail76%
General Info & Search
84%
Shopping55%
Bill Payment/Mobile Banking
37%
$
$
[email protected] @InMobiwww.inmobi.com / / Source: InMobi & On Device Research, Mobile Media Consumption Research, Q2 2012Sample size : 1,055
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