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8/6/2019 US Mobile TV Slide Set

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US Mobile Video Uptake

#IN1005040MMT

#IN1004670MBSMarch, 2011

Gerry Kaufhold

Principal Analyst, In-Stat

[email protected]

+1.480.609.4537



www.In-Stat.com 2

http://www.in-stat.com



www.In-Stat.com 4

Network-Based TV Content Next Steps

DigitalMediaPlayers/Recorders

GamingConsole

AppleTV/Other STBs

HDTV

PC

Set Top

box

Broadband modem

Home

Gateway

Converged

Upstream IP

Network

In-Home data Net

In-Home Broadcast

Network

Managed In-

Home Unified Net Connections

to TV Devices

This system supports Voice over IP (VoIP) and two-way video conferencing, as

well as widgets to share connections, content and services with others



www.In-Stat.com 5

Network-Based TV Content for Mobile

Source: In-Stat, 6/09

Converged

Upstream IP

NetworkIn-Band Mobile Data

& Streaming

Overlay Mobile Data

& Streaming

Content from a particular end-

user’s authorized services

Additional Content from

specialized mobile services or from

the Mobile Internet

Mobile Devices:

• Cellular Handsets

• Smart Phones

• Netbooks

• Notebooks

• Mobile Internet Devices

• Mobile Devices (Kindle)

• In-vehicle Entertainment

Portable Devices:

• iPods, iPads, iTouch, MP3

• PNDs, Portable Games

• Other Portable Devices



www.In-Stat.com 6

The

Mobile

Devices

In-Stat has a forecast for each of the red

dots! And a quarterly device tracker.



Worldwide Phenomenon

• Japan’s ISDB-T

• Latin America’s ISBVD-T

• US ATSC Mobile DTV

• Analog TV in China, India, Latin America

www.In-Stat.com 7


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400

450

Worldwide Mobile TV Viewers and Subs

Source: In-Stat 2/11



US Mobile DTV Gains Momentum

• Open Mobile Video Coalition

– Up to 600 Local TV stations on-air by 2011

– Top 50 DMAs, 98 of top 100 DMAs

• Mobile Content Venture (MCV)

• Mobile DTV Forum

• Mobile500 Alliance

www.In-Stat.com 9



http://www.omvc.org/_assets/images/OMVC-Coverage-Map.jpg

US Mobile DTV Coverage Plans



US Market Set To Take Off

• Mobile PC-TV Devices

• TVZen Wi-Fi Hot Spot with Tuner

• Emerging Smartphones with Tuners

• In-Vehicle Systems with Mobile Tuners• Local TV Station Promoting Mobile

Services on-air, on-line, and mobile

www.In-Stat.com 11



US Shipments of Tuner Devices

www.In-Stat.com 12

Up to 16 million tuner-equipped devices

expected to ship during 2014

North America 2009 2010 2011 2012 2013 2014

Digital Mobile Tuner Shipments (000s) 110 150 1,200 3,500 10,000 16,000

Average Selling Price (US$) $4.00 $3.80 $3.42 $2.98 $2.53 $2.28

Annual Value (US$ M) $0.4 $0.6 $4.1 $10.4 $25.3 $36.4

Annual Growth Rate - 29.5% 620.0% 153.8% 142.9% 44.0%




Mobile Tuner Devices in Use

www.In-Stat.com 13

North America 2010 2011 2012 2013 2014

Digital Mobile Tuner Shipments (000s) 150 1,200 3,500 10,000 16,000

Annual Growth Rate - 700.0% 191.7% 185.7% 60.0%

Accumulated Total (000s) 150 1,350 4,850 14,850 30,850

Annual Growth Rate - 800.0% 259.3% 206.2% 107.7%


Up to THIRTY MILLION devices equipped

with Mobile TV Tuners by 2014!



Related In-Stat Research

Worldwide Cellular and Broadcast Mobile TV , IN1004670MBS, July, 2010http://www.in-stat.com/catalog/wcatalogue.asp?id=294#IN1004670MBS

World Mobile Silicon TV Tuners in Eight Regions, IN1005040MMT, November, 2010

http://www.in-stat.com/catalog/wcatalogue.asp?id=294#IN1005040MMT

Future Cellphones: Current User Preferences Drive Future Handset Designs,IN1004741MCM January, 2011

http://www.in-stat.com/catalog/wcatalogue.asp?id=231#IN1004741MCM

China's CMMB Market Update: Subsidies from China Mobile Activate the CMMB

Market, IN1004840CCM, June, 2010

http://www.instat.com/catalog/Ccatalogue.asp?id=212#IN0904402CM

http://www.in-stat.com/catalog/wcatalogue.asp?id=294



http://www.instat.com/catalog/Ccatalogue.asp?id=212

http://www.instat.com/catalog/Ccatalogue.asp?id=212






Contact In-Stat

Gerry Kaufhold, Principal Analyst

Email: [email protected]

Voice: 480-483-4537

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