USOC | SEPTEMBER 2015

U.S. Olympic Trials & Exhibitions

2016 Information Booklet

2

Dear U.S. Olympic Team Trials Family,

As we work to build our best Olympic Team ever, we are grateful to have your attention as we focus on one of the most important steps on the Road to Rio. We view the U.S. Olympic Team Trials and/or Exhibitions as a critical step in the process of preparing our athletes to give their best performances in the upcoming Olympic Games.

We hope this manual, along with our follow-up meetings with you, will answer most of your questions and will demonstrate our commitment to field the best Olympic Team ever. This manual helps to summarize language and/or procedures outlined in the 2016 U.S. Olympic Team Trials and Exhibitions Agreement with the USOC.

Our goal is for all U.S. Olympic Team Trials and/or Exhibitions to reach the same level of excellence that is achieved by our athletes.

Thank you for your time, creativity and focus. Together we will reach our goal of fielding America’s best Olympic Team ever.

Best regards,

Chester Wheeler

Director, NGB Business Development

United States Olympic Committee

Table of Contents

Administrative 4

Creative 7

Broadcast 13

Media Services 15

Sponsorship 20

Merchandise 34

Promotion 37

3

Administrative

4

Information Book Overview

Responsibility • The USOC is responsible for production of the U.S. Olympic Team Trials and U.S. Olympic Team

Exhibitions and works with NGBs to manage the events. With the prior consent of the USOC, an NGB may choose to contract with an LOC to execute the event.

Creative (pages 7 through 12) • The USOC creates the look of the U.S. Olympic Team Trials and/or Exhibitions and official logo

for each event to produce a unified and consistent look and feel across the entire property. Broadcast (pages 13 through 14) • NBC owns the exclusive domestic and international broadcasting rights to the 2016 U.S.

Olympic Team Trials and/or Exhibitions in all media.

Media Services (pages 15 through 19) • NGBs should submit a Media Services Plan to the USOC to ensure we work collaboratively on

execution.

• News Access Guidelines may vary from event to event. The USOC will work with NBC and the NGB to finalize News Access Guidelines in sufficient time to effectively plan coverage of the event with local, national, and sport-specific media.

Sponsorship (pages 20 through 33) • NGBs are encouraged to secure sponsorships of the U.S. Olympic Team Trials and/or

Exhibitions solely to USOC Sponsors and other third parties that do not conflict with USOC Sponsors and that are approved in advance by the USOC.

• The USOC may sell a “Presenting” sponsorship of the U.S. Olympic Team Trials and/or Exhibitions.

Merchandise & Licensees (pages 34 through 36) • NIKE, Outerstuff and USOC licensees are the only companies that may produce 2016 U.S.

Olympic Team Trials and/or Exhibitions officially licensed apparel and products for retail sales and giveaways.

Promotion (pages 37 through 39) • USOC will work with each NGB to support promotion of the U.S. Olympic Team Trials and/or Exhibitions.

5

Post-Event Final Report NGBs are asked to submit a post-event final report following the completion of the U.S. Olympic Team Trials and/or Exhibitions. The report may be sent as a Word document, PowerPoint or PDF and should contain the following information:

• Event details

• Event dates, times and location

• Number of spectators (per session)

• Number of competitors

• Ticket sales summary (total sold and total sales per session) • Economic impact • Promotional and marketing activation

• Summary of all elements (media, advertising, distribution of collateral, in-venue,

etc.)

• Collateral examples (posters, flyers, brochures, advertising, programs, etc.)

• Event activation photographs

• Budget with all event related revenue and expenses

• Complete event results

• Event sponsorship summary (including photos)

• Broadcast ratings, viewership numbers and hours of programming

• Recommendations and areas of improvement for 2020 – from NGB and LOC

6

Creative

7

Creative Branding Support

8

To create a consistent “look” across all the U.S. Olympic Team Trials and/or Exhibitions, the USOC will create both the “Trials Logo” and the “Look of the Trials”. The Trials logo will be created by incorporating the USOC’s official logo with the mark “Olympic Trials” (this combination will be referred to as the “Trials Logo”), sport of competition, and the city and state of the event.

• The USOC owns the Trials Logo. • The USOC will develop event signage plan in conjunction with the NGB & LOC and use

reasonable efforts to assist the NGB in printing the Look of the Trials signage for field of play. Trials Logos Please refer to the USOC’s Rio style guide (appendix) for specific brand guidelines. Examples

Creative

Trials/Exhibition Terminology

9

NGBs may use the word marks “U.S. Olympic Team Trials” and “U.S. Olympic Team Exhibition” called “Trials terminology.” The proper uses of Trials terminology in connection with a specific sport:

• “2016 U.S. Olympic Team Trials – (insert name of sport)”

• “2016 U.S. Olympic Team Exhibition – (insert name of sport)”

• “2016 U.S. Olympic Trials – (insert name of sport)”

• “2016 U.S. Olympic Exhibition – (insert name of sport)”

• “2016 U.S. Olympic Team Trials for (insert name of sport)”

• “2016 U.S. Olympic Team Exhibition for (insert name of sport)”

• “2016 U.S. Olympic Trials for (insert name of sport)”

• “2016 U.S. Olympic Exhibition for (insert name of sport)”

Incorrect uses:

• “U.S. Olympic (insert name of sport) Trials” • “U.S. Olympic (insert name of sport) Exhibition”

Creative Permitted Uses

10

• NGBs may use Trials Logo and Trials terminology to identify the U.S. Olympic Team Trials and/or Exhibitions, in staging the U.S. Olympic Team Trials and/or Exhibitions, and in connection with the advertising and promotion of the U.S. Olympic Team Trials and/or Exhibitions.

• NGBs may use Trials Logo and Trials terminology in all media within the USOC’s NOC

territory, but not outside of this territory.

• NGBs may sublicense these rights to stage and promote the U.S. Olympic Team Trials and/or Exhibitions to an LOC with prior written approval from the USOC.

• NGBs may not transfer any rights to use the Trials Logo or Trials terminology to any other individual or entity. NGBs must ensure that LOCs comply with all of the terms and conditions regarding the use of Trials Logo and Trials terminology.

• All proposed usage of the Trials Logo and/or Trials terminology must be submitted by the

NGB and approved by the USOC through the online marks approval process (OLYMARCS) prior to use by the NGB. See page 15 for additional details.

• NGBs should not permit any third party (i.g. sponsor, supplier, licensee) to use the Olympic Trials logo or terminology without the USOC’s prior written approval.

Creative Signage

11

Once the venue is finalized for the U.S. Olympic Team Trials and/or Exhibitions, the NGB should supply an excel spreadsheet with sizing, material type and quantity for all signage requests – including site visit discussions/determinations. The list with potential venue signage requirements should be categorized by the NGB as follows:

• Field of Play • Camera/photo view • Spectator view • Entry-way • Concourse • Press areas • Other

Details should include:

• Type/Size/Quantity • Material • Set-up and tear-down dates

The USOC will create a Look of the Trials template that will be incorporated into the overall signage plan. NGB and LOC logo identification will be considered as part of the overall signage plan to ensure exposure of all parties. The USOC will work with the NGB/LOC to develop event layouts and provide assistance in developing final set-up and installation plans. Trials that are being broadcast or streamed through NBC must have all signage plans reviewed and approved by NBC.

Examples

Creative Conditions of Use/Marks Approval Process

12

• All materials bearing Olympic or U.S. Olympic Team Trials and/or Exhibition properties must be submitted to the USOC for advance approval. NGBs may not use or release any such materials without the prior written approval of the USOC.

• USOC properties include (but are not limited to): Olympic & U.S. Olympic Team Trials, Team USA, and Road to Rio marks, terminology, imagery (print or footage) and trademarked phrases.

• All approvals will be routed through the USOC’s marks approval department for processing. Please allow ten (10) business days for response on all requests although responses are typically delivered within 2-3 business days. Approvals are granted at the sole discretion of the USOC and the USOC reserves the right to withdraw an approval for good cause.

• Absent prior written consent from the USOC, NGBs must not: • Authorize or permit any third party (including but not limited to NGB sponsors, suppliers and

licensees) to use Olympic or U.S. Olympic Team Trials and/or Exhibition properties

• Permit the trade name, trademark or service mark of any third party to appear on any materials bearing Olympic or U.S. Olympic Team Trials and/or Exhibition properties

• Use a Trials logo or Trials terminology in any manner (including editorially) that creates or implies any association or affiliation between a third party and the U.S. Olympic Team Trials, the USOC, the U.S. Olympic Team, or the Olympic Games unless that third party is a USOC Sponsor and a sponsor of that U.S. Olympic Team Trials and/or Exhibition

Online Marks Approval Process (OLYMARCS) • The USOC utilizes a password-protected Internet-based online marks approval process to facilitate all

marks approval requests from groups licensed to use Olympic marks through policy or contract.

• Upon execution of the U.S. Olympic Team Trials and/or Exhibition Agreement, each NGB should submit the names of up to three individuals who will be authorized to submit requests on behalf of the NGB or LOC. The USOC will then set up a user profile and provide the necessary log-in information and user instructions to access OLYMARCS.

• For more information on the USOC marks approval process or to submit your designated users for OLYMARCS, please contact Tammie Liddie or Jessica Cross, NGB Business Development at 719.866.4818/719.866.2225 or Tammie.Liddie@usoc.org/Jessica.Cross@usoc.org.

Broadcast

13

Broadcast

14

Overview The USOC owns the exclusive worldwide rights to broadcast and exhibit the U.S. Olympic Team Trials and/or Exhibitions in all media (including television, broadband and mobile), and has licensed those rights on an exclusive basis to NBC. The USOC is working closely with NBC to provide coverage for as many U.S. Olympic Team Trials and/or Exhibitions as possible. NGBs may not grant any third party any right to broadcast or otherwise transmit any audio, visual or audio-visual programming through any medium (e.g., television, radio, broadband, mobile or any other medium). Details regarding News Access Guidelines can be found on page 20. Advertising NGBs have the opportunity to sell camera-visible commercial signage to USOC sponsors as approved by the USOC and NBC, provided that the USOC sponsor has made an appropriate advertising buy from NBC. NBC must approve all arena visible sponsor signage. Typically the quantity of total sponsor signs allowed in venue and the number per sponsor is limited based on the NBC buy and venue size. Documentaries Any footage requests for long form content (i.e. documentaries) should be directed to Tamera Bransford at Tamera.Bransford@usoc.org or 719.866.2526.

Media Services

15

Media Services Guidelines

16

• All U.S. Olympic Team Trials and/or Exhibitions will be run under media guidelines established by the USOC in coordination with the NGB and LOC. NGBs will be expected to meet these guidelines in order for each sport to present a consistent experience in the areas of Media Services, Operations, and Promotion at the U.S. Olympic Team Trials and/or Exhibitions.

• Areas included in these guidelines:

• Media Operations Setup • Media Tribune (press seating) • Photo areas • Mixed zones • Interview areas, press conferences • Workrooms • Telephones, wireless • Information provided: statistics, quotes, notes • Media transportation, parking • Media hospitality • Television areas • Staffing guide • Staff offices • Accreditation, access

• Rights – Holding Television Guidelines

• Non-rights Holders

• Promotion, Publicity • Pre-event

• Athlete access, availability, media responsibilities • Early planning with NGB and LOC

• Media Advisory Committee

Media Services Guidelines

17

Overview Each NGB should submit a media plan to the USOC which includes media services and operations, details relating to media placement, press room, press conferences, mixed zone, promotion, publicity plan, athlete access, availability and media responsibilities. The plan must be approved by the USOC’s Communication division at a time to be determined with each NGB. It is important that the USOC Communications division be involved from the earliest planning sessions. Press Signage Press signage should follow the Trials look and feel. USOC will incorporate press signage needs into design and layout plan. Athlete Access, Availability, Media Responsibilities Athlete access and availability is one of the most important functions for an NGB at the U.S. Olympic Team Trials and/or Exhibitions. This access must be decided in advance, with participation from the NGB leaders, public relations officials, coaches, sports scientists, LOC media officials and any other stakeholder who impacts an athlete’s availability to the media. These access standards are in effect to ensure a consistent experience by media throughout every U.S. Olympic Team Trials and/or Exhibitions. Every athlete will be expected to:

• Participate in pre-event press conferences and teleconferences • At competition:

• Be available for interviews in the mixed zone or designated media area • Be available for press conferences

• Participate in additional post-event press conferences, interviews and teleconferences Once this access is decided by the NGB and approved by the USOC, availability will be distributed to the media. At that point, it is not expected to be changed unless there is an injury or unforeseen circumstance that merits a change. If a change occurs, it is expected that the public relations official of the NGB will brief the media and will attempt to provide the athlete at a later date or will provide quotes from the athlete as a last resort.

Media Services Press Releases, Media Announcements and

Promotional Messages

18

The USOC must approve all proposed announcements (including proposed uses of Olympic marks) regarding the location, date or any significant information on the U.S. Olympic Team Trials and/or Exhibitions. Usage of the Olympic marks in conjunction with the announcement must be approved in advance by the USOC. This approval should be sent to the following: To: Mark Jones – Mark.Jones@usoc.org; 719.866.2226 Christy Cahill – Christy.Cahill@usoc.org; 719.866.2143 Cc: Tammie Liddie – Tammie.Liddie@usoc.org; 719.866.4818 or Jessica Cross – Jessica.Cross@usoc.org; 719.866.2225 All public communications regarding the U.S. Olympic Team Trials and/or Exhibitions must be submitted to the USOC for approval prior to being released to the media and/or general public. NGBs must submit all U.S. Olympic Team Trials and/or Exhibitions related press releases to the USOC Public Relations department. The USOC will have up to ten (10) business days to provide either comments or approval to the NGB.

News Access Guidelines

19

The USOC wants to build as much interest and promotion as possible surrounding the 2016 U.S. Olympic Team Trials and/or Exhibitions. We will work to accommodate local, national and sports media to the greatest degree possible while protecting NBC, the broadcast rights holder. As each event is unique and the media landscape is constantly changing, News Access Guidelines will vary based on the event, venue, scope and NBC broadcast plan. The USOC will work with NBC (in consultation with the NGB) to finalize News Access Guidelines in sufficient time to effectively plan coverage of the event with local, national, and sport-specific media. The statements below reflect News Access Guidelines relating to the 2012 U.S. Olympic Team Trials and are to be used for example purposes only.

Source of Trials Material: The only permissible source of excerpts of Trials Material for use in the Broadcast Territory is footage that is taped off-air. However, additional interviews with athletes, coaches and officials may be recorded in a separate area away from the field of play.

Use In News Programs Only: Excerpts of Trials Material may be used only in “regularly scheduled news programs of which the actual news elements constitute the main feature.” This excludes programming such as news and sports magazines, news promos and updates, entertainment news programs, magazines and features, sports features and other sports programs or “special programs.” In the case of an all-sports network, excerpts of Trials Material may be used only as part of regularly scheduled general sports news programs and are subject to the other limitations of this letter.

Length of Excerpts of Trials Material: Excerpts of Trials Material not exceeding two (2) minutes in total may appear in any single newscast.

Airing of Trials Material Only After Trials Telecast Concludes: Excerpts of Trials Material taped off-air on any given day may not be telecast on such day in any time zone in the Broadcast Territory until the relevant broadcaster has completed its telecast in such time zone on such day (and, even then, only subject to the other limitations herein).

48-Hour Window: Excerpts of Trials Material may be used only during the 48-hour period following the time that the use of such excerpts is first permitted under these guidelines.

No Outside Market Usage: It is strictly prohibited to feed any Trials Material to any party located either within or outside of the local market of any particular Trials event.

Courtesy Credit: The following video credit must be displayed over any excerpts of Trials Material for the duration of the clip: “Courtesy NBC Olympics”.

Material distributed via the Internet must abide by the following conditions:

The only type of content obtained at the Trials that may be distributed via the Internet is interviews with participants (e.g., athletes, coaches, officials) (the “Internet Material”). Internet Material must be captured in designated media interview areas and/or mixed zones, provided that these locations are away from the field of play.

Under no circumstances may any field of play material (e.g., competition or training) be distributed via the Internet. For the avoidance of doubt, it is prohibited to tape any portion of NBC’s coverage “off-air” and distribute such coverage via the Internet.

The Internet Material may not be distributed live. Under no circumstances can anything that resembles or

approximates “coverage” (e.g., race calls and other real-time descriptions and accounts of competition) be distributed via the Internet.

Although there is no specific limitation with respect to the length and volume of permissible Internet Material, any such distribution should conform with the spirit of the News Access Guidelines generally.

All Internet Material must be removed from the Internet no later than July 27, 2012.

Internet Material must be accompanied by a link to the appropriate sport front on NBCOlympics.com (e.g., http://www.nbcolympics.com/gymnastics/index.html).

Sponsorship

20

Sponsorship Overview

21

Sponsorship includes any sponsor, supplier or similar relationship that provides marketing benefits to third parties in connection with the U.S. Olympic Team Trials and/or Exhibitions. The relationships between the USOC and its Sponsors, licensees and broadcasters impact the types of sponsorship opportunities available in connection with the U.S. Olympic Team Trials and/or Exhibitions. The USOC will work with each NGB to manage the process of soliciting sponsorships for each U.S. Olympic Team Trials and/or Exhibitions, including identifying the rights and benefits that can be offered to potential sponsors, creating proposals for U.S. Olympic Team Sponsors, and fulfilling sponsor service obligations. Companies can be classified into three categories: 1. Companies that are USOC sponsors 2. Companies that are not USOC sponsors and do not conflict with USOC sponsors 3. Companies that are not USOC sponsors and do conflict with USOC sponsors Based on where the company is classified, we have created options to provide controlled exposure for all companies interested in supporting the USOC, NGBs, LOCs and/or athletes. Companies that are USOC Sponsors Companies that fall into this category can be offered sponsorship rights which include the most valuable benefits around the U.S. Olympic Team Trials and/or Exhibitions. The only condition or limitation to this category is that to receive “Field of Play” (aka courtside) signage, they must purchase a qualifying advertising buy from NBC for coverage of the 2016 U.S. Olympic Team Trials and/or the 2016 Olympic Games. Companies that are not USOC Sponsors and do not conflict with USOC Sponsors On a case-by-case basis working together with the USOC to determine the extent of benefits that may be offered to companies that fall in this category. Benefits offered may range from inclusion on non-camera visual signage at the competition venue to sampling at a USOC approved expo area outside of the competition venue and a mutually agreed upon timeframe and scope of exposure. These companies may not be offered field of play signage in television camera visible areas. Companies that are not USOC Sponsors and do conflict with USOC Sponsors These companies can have non-marketing benefits to include non-branded hospitality packages, program ads and exposure within the USOC approved expo area outside of the competition venue. Companies in this category may not state or imply a relationship with the U.S. Olympic Team Trials and/or Exhibitions or utilize Olympic marks, terminology or imagery in any way. These companies may not be offered any on-field or in-venue opportunities, including but not limited to signage.

Sponsorship Basic Parameters

22

• Event websites that include advertisers and sponsor promotions are only limited to USOC sponsors.

• All U.S. Olympic Team Trials and/or Exhibition sponsorships must be approved by the USOC.

• In coordination with the USOC, NGBs may sell U.S. Olympic Team Trials and/or Exhibition sponsorships to USOC Sponsors. With the USOC’s prior written approval on a case-by-case basis, the NGBs may sell U.S. Olympic Team Trials and/or Exhibitions sponsorship to third parties that do not conflict with USOC Sponsors.

• “Title” sponsorships will not be permitted in connection with the U.S. Olympic Team Trials and/or Exhibition.

• “Presenting” sponsorship level packages are only to be sold by the USOC.

• NGB sponsors that are not competitors of the U.S. Olympic Team sponsors may receive pre-approved exposure at the U.S. Olympic Team Trials and/or Exhibitions and advertise their NGB sponsorship at neutral, on-site locations near the U.S. Olympic Team Trials and/or Exhibitions (e.g. expo areas), subject to the other parameters of this guide and the U.S. Olympic Team Trials and/or Exhibitions Agreement. Due to the complex and confidential nature of the U.S. Olympic Team sponsorship agreements, determinations regarding which NGB sponsors that are competitors of U.S. Olympic Team Sponsors must be made solely by the USOC. See pages 32-34 for current USOC Sponsors and a general description of their categories.

• NGBs must ensure that LOCs adhere to these sponsorship guidelines.

• The USOC Marketing department will work with each NGB to manage sponsorship opportunities in connection with the U.S. Olympic Team Trials and/or Exhibitions, and will interface with other USOC divisions (e.g. Legal, Marks Approval, Brand Development and Partnership Marketing) as needed.

Sponsorship Expos

23

In order to generate additional revenue and provide opportunities for NGB and LOC partners, the USOC encourages NGBs to hold a fan zone/expo during the same time period as the U.S. Olympic Team Trials and/or Exhibitions, subject to the USOC’s prior approval of the expo location. The USOC views an expo as an auxiliary event which has no official tie in with the U.S. Olympic Team Trials and/or Exhibitions.

• Only USOC sponsors have the right to use any Olympic Marks within the expo

area.

• Expo exhibitors may include USOC Sponsors, NGB sponsors and LOC supporters.

• Since no usage of Olympic Marks (outside a USOC Sponsor expo booth) will be granted for the expo area, the NGB and the LOC may include companies which have similar categories to USOC Sponsors.

• Neither the official Trials Logo nor any Olympic marks will be approved for any usage within entrance, exit, directional or any sort of promotion within the expo by the NGB and/or LOC.

• PA announcements will not be permitted at the competition venue that

promote expo exhibitors that conflict with USOC Sponsors. • All promotional items must be reviewed and approved by the USOC following

the rules outlined in the U.S. Olympic Team Trials and/or Exhibition Agreement. The USOC must approve all giveaways at the expo.

• Expo/Fan Zone areas should be separated from the TV visible/on field of play/competition of Trials.

Sponsorship

Hospitality

24

Hospitality is a great way to expose long standing NGB and LOC supporters to the U.S. Olympic Team Trials and/or Exhibitions experience and the entire Olympic Family. The USOC welcomes NGBs to invite those who supported and helped develop the athletes competing to make the U.S. Olympic Team. Below are some guidelines to help you develop a successful program:

• NGBs will have the right to provide tickets and invitations to event hospitality for long standing sponsors, suppliers and/or supporters regardless of company category.

• Hospitality can be Olympic themed and the usage of the U.S. Olympic Team

Trials Logo is encouraged.

• Consider creating a donor hospitality program.

• Follow approved Food & Beverage vendor list (on page 26).

• Hospitality locations or programs cannot be sponsored by conflicting companies to USOC Sponsors.

• Logos for conflicting companies will not be allowed within the hospitality area. If an NGB needs to identify a seating location or a table for a company that conflicts with a USOC Sponsor, that identification must be in text.

• Giveaways will not be allowed to be distributed within any hospitality areas by non-USOC Sponsors, unless written permission has been provided by the USOC.

• Tickets can not be used by long standing sponsors, suppliers and/or supporters for sweepstakes or other promotional purposes. Only USOC sponsors can use tickets for sweepstakes or promotional purposes.

Sponsorship Hospitality – Food & Beverage Below is a summary of USOC sponsor brands that are required for use in venue and hospitality related functions around 2016 U.S. Olympic Trials. In some instances, noted below, product can be generic and served in unbranded containers/cups. To protect these Olympic relationships, no competitor’s products may be used or displayed on-site.

25

McDonalds: Restaurant Services, Retail Food Service Operations, including Ready to Eat Products when served in Retail Food Service Operations Chobani: Packaged Yogurt Brands:

Chobani, Chobani Flip, Chobani Kitchen, Chobani Simply 100, Chobani Oats, Chobani Indulgent, Chobani Kids, Chobani Tots

Smucker’s: Packaged Fruit and Nut Spreads; Packaged Refrigerated/Frozen Processed Sandwiches; Packaged Ground or Whole Bean Coffee Brands:

Smucker's, Folgers, Jif, Smucker’s Uncrustables or Uncrustables, Adams & Laura Scudder's, Crisco, Crosse & Blackwell, Dickinson's, Eagle Brand, Hungry Jack, Kava, Knott's Berry Farm, Martha White, Mary Ellen, Millstone, Milnot, None Such, PET, Pickwick, Pillsbury, White Lily

Coke: Non-Alcoholic Beverages Brands:

Coke, Diet Coke, Coke Zero, Sprite, Diet Sprite, Zico Coconut Water, Dasani, Dasani Drops, PowerAde, PowerAde Drops, Minute Maid, Vitamin Water, Odwalla, Honest Tea, Yogurt Beverage, Pre-packaged ready-to-drink coffee, All forms of tea

For tea and orange juice – Coke product is preferred, but if it is in unbranded containers (carafes) and cups then it is ok to use other brands Anheuser-Busch: Alcoholic and Non-Alcoholic Malt Beverages Brand:

Budweiser

Kellogg’s: Ready to Eat Cereal; Hot Cereal; Cereal Bars/Squares/Treats; Toaster Pastries; Packaged and Frozen Waffles, Pancakes, Strudels and French Toast; Cookies; Crackers; Fruit Flavored Snack Pieces, Strips and Rolls Brands:

Kellogg’s, Pop-Tarts, All Kellogg ready-to-eat cereal brands, Eggo, Special K, Nutri Grain, Bare Naked, Kashi, Stretch Island, Pringles, Kashi, Keebler, Keebler Cookies, Famous Amos, Cheez-It, Sunshine, Town House, Club Crackers, Toasteds, Wheatables, Austin

Ready to Eat Cereal; Hot Cereal; Cereal Bars/Squares/Treats; Toaster Pastries; Packaged and Frozen Waffles, Pancakes, Strudels and French Toast; Cookies; Crackers; Fruit Flavored Snack Pieces, Strips and Rolls must all be unbranded if they are not Kellogg’s product

Sponsorship Event Programs

26

The USOC understands that event programs have traditionally provided exposure for a wide range of NGB supporters. Any proposed usage of the Trials Logo and all Olympic marks must be approved by the USOC through the Olymarcs approval process (see page 15 for additional information).

• It’s recommended to display the official Trials Logo on the program cover.

• Pages next to any page containing the Trials Logo and/or Olympic marks are reserved for USOC Sponsors and non-competing NGB sponsors.

• NGBs will have the right to include advertising from long standing sponsors,

suppliers and/or supporters on predetermined pages.

• Send final event programs to USOC for approval, prior to printing. • Companies that conflict with USOC Sponsors may not use a sport specific ad

or any content, which may imply a sponsorship of the event.

• Announcements on promotions taking place at expo booths for companies that conflict with USOC Sponsors will not be allowed in the event program and/or competition venue.

Sponsorship Signage and Sampling

27

Clean Venue Requirements

• Camera visible signage for sponsors is only permitted by NBC for companies that have purchased an Olympic Games advertising package through NBC. NBC limits the number of companies and signs at each venue.

• All camera-visible permanent signage at the sites of the U.S. Olympic Team Trials and/or Exhibitions should be covered, including both static and rotational signage.

• All other in-arena signs of a commercial nature must be out of the camera’s view and should not be back lit.

• No signage specific to the U.S. Olympic Team Trials and/or Exhibitions (including the Olympic marks) may be hung in the arena (regardless of whether in or out of camera’s view) without the USOC’s prior approval.

• All food and beverage served at the sites of the U.S. Olympic Team Trials and/or Exhibitions, including hospitality and press conference areas must sourced through USOC Sponsors or Licensees. If this cannot be executed, all food and beverage must be served in generic, unbranded containers. (Refer to page 26)

• Distribution of sampling or other promotional items is not permitted in proximity to the sites of the U.S. Olympic Team Trials and/or Exhibitions by entities other than USOC Sponsors and USOC Licensees. Sampling may take place at the Expo but the USOC must approve all sampling items. (Refer to page 24)

• Third parties that are not USOC sponsors cannot promote any commercial relationship with the U.S. Olympic Team Trials and/or Exhibitions in any manner.

• Third parties that are not USOC Sponsors cannot promote their relationship with the NGB at or in proximity to the U.S. Olympic Team Trials and/or Exhibitions.

Sponsorship Ticket Language

28

Ticket back language must comply with the U.S. Olympic Team Trials and Exhibition Agreement. Below is the language that should be used on the back of the 2016 U.S. Olympic Team Trials and/or Exhibitions tickets.

• This Ticket is a revocable license from the USOC and the NGB (the “Olympic Parties”) for the Ticket bearer to be a spectator at the U.S. Olympic Team Trials and Exhibitions event designated on the face hereof. The Olympic Parties reserve the unrestricted right to terminate the license granted by this Ticket, without cause and for any reason, immediately and without refunding the face value of the Ticket.

• This Ticket is a personal license and may not be resold or transferred. The Olympic Parties are not responsible for lost, stolen or destroyed Tickets.

• Tickets purchased other than from official Ticket sources may be lost, stolen or counterfeit Tickets, and might not be honored for admission.

• Spectators grant the Olympic Parties and their licensees and agents permission to use spectators’ images or likenesses without compensation.

• Any photographs, videotape or other audio and/or visual recordings of the event created by a spectator may be used solely for such spectator’s personal non-commercial use, and may not be posted on the Internet (including but not limited to social media), broadcast, published or disseminated, or used for any commercial purposes, without the prior written consent of the USOC.

• Spectators may not wear or bring political, religious, race-related, advertising, or promotional messaging to the venues or display the same in the line of sight from the venue.

• Spectators must comply with the venue’s rules and list of prohibited items. The Olympic Parties reserve the right to refuse admission or eject any spectator who fails to comply with these rules or is disruptive to the event or the enjoyment, comfort or safety of other spectators.

• Spectators assume all risks and danger incidental to the event, whether occurring prior to, during or after the event, including injuries caused by other spectators. Spectators assume all risk of property loss. In no event, will the Olympic Parties be liable for any damages.

• All session dates, times and descriptions are subject to change. There will be no refunds or exchanges if a session is cancelled or postponed after it has commenced or if a session description or participants change.

• This Ticket does not include transportation or parking.

Sponsorship Ticket Language - VISA

29

VISA Language

• The only accepted payment methods at the U.S. Olympic Team Trials and/or Exhibitions will be VISA payment methods, cash and personal checks (if the venue allows).

• No other credit card, cash/debit card, travelers’ cheques (including electronic travelers’ cheques), travel vouchers or stored value cash cards will be accepted for any goods, services, tickets or donations in connection with the U.S. Olympic Team Trials and/or Exhibitions.

• VISA's logo should be depicted on the tickets for the U.S. Olympic Team Trials and/or Exhibitions. The USOC must approve all ticket designs, which should go through the USOCs mark’s approval process.

• If the venue has a contractual obligation to a different payment method, prior to the date of the U.S. Olympic Team Trials and/or Exhibition agreement, then the NGB will use its best efforts to ensure that:

• VISA is positioned as the “preferred method of payment” in all forms of advertising and promotions for the U.S. Olympic Team Trials and/or Exhibitions.

• VISA signage (provided by the USOC), which promotes VISA as the “preferred method of payment” must be featured prominently and exclusively at all points of sale for the U.S. Olympic Team Trials and/or Exhibitions.

• NGBs/LOCs should provide USOC with quantity of point of purchase locations at the venue. VISA will provide payment identification for each POP outlet.

Sponsorship Athlete Uniforms

30

USOC will provide a reminder letter three months prior to event to each NGB with these guidelines that can be distributed to all agents, coaches and athletes.

With the exception of standard manufacturers’ logos permitted by Rule 50 of the Olympic Charter (or the NGB’s IF rules with respect to manufacturers’ logos, if applicable), the uniforms and the bibs/numbers of the competitors and officials at the U.S. Olympic Team Trials and/or Exhibitions may not bear any commercial identification or promotional materials of any kind.

Pertinent elements of Rule 50 state as of September 2015:

1. No form of publicity or propaganda, commercial or otherwise, may appear on persons, on sportswear, accessories or, more generally, on any article of clothing or equipment whatsoever worn or used by the athletes or other participants in the Olympic Games, except for the identification – as defined below – of the manufacturer of the article or equipment concerned, provided that such identification shall not be marked conspicuously for advertising purposes.

1.1 The identification of the manufacturer shall not appear more than once per item of clothing and equipment. 1.2 Equipment: any manufacturer’s identification that is greater than 10% of the surface area of the equipment that is exposed during competition shall be deemed to be marked conspicuously. However, there shall be no manufacturer’s identification greater than 60 cm2. 1.3 Headgear (e.g. hats, helmets, sunglasses, goggles) and gloves: any manufacturer’s identification over 6 cm2 shall be deemed to be marked conspicuously. 1.4 Clothing (e.g. T-shirts, shorts, sweat tops and sweat pants): any manufacturer’s identification which is greater than 30 cm2 shall be deemed to be marked conspicuously. 1.5 Shoes: All footwear items may carry the identification of the manufacturer as generally used on products sold through the retail trade during the period of 6 months prior to the Games, as long as such identifications are deemed not conspicuous by the IOC. 1.6 In case of special rules adopted by an International Sports Federation, exceptions to the rules mentioned above may be approved by the IOC Executive Board.

Any violation of the provisions of the present clause may result in disqualification or withdrawal of the accreditation of the person concerned. The decisions of the IOC Executive Board regarding this matter shall be final. 8. The word “identification” means the normal display of the name, designation, trademark, logo or any other distinctive sign of the manufacturer of the item, appearing not more than once per item.

Sponsorship 2016 U.S. Olympic Team – Official Partners, Sponsors

and Suppliers (as of 2/2015)

31

Worldwide Sponsors :

Company Category – General Description Atos Information Technology Integration The Coca-Cola Company Non-Alcoholic Beverages Dow Chemical Chemicals, Raw Materials & Compounds GE Power Generation, Energy Distribution, Appliances, Lighting, Security Equipment, Water Treatment, Plastics/Polymers, Transportation Systems, Aircraft Engines, Silicones, Super Abrasives, Quartz, Portable Structures, Equipment and Transportation Management, Medical Imaging Equipment Bridgestone Tires and Tire Services, Bicycles (non-exclusive in the U.S.), Multi- Rubber Bearing Seismic Isolators, High Damper Rubber Bearing Products, Rubber Tracks for Tracked Vehicles, Marine Fenders, Conveyor Belts, and Automotive Services for Specified Vehicles (not including passenger cars of light commercial vehicles) McDonald's Restaurant Services, Retail Food Service Operations, including Ready to Eat Products when served in Retail Food Service Operations Omega Timing and Scoring Systems Panasonic Audio/Visual Equipment Procter & Gamble Personal Care & Beauty, Health & Wellness, Home & Household Samsung Wireless Telecommunications Equipment Visa Consumer Payment Systems

Sponsorship 2016 U.S. Olympic Team – Official Partners, Sponsors

and Suppliers (as of 2/2015)

32

Company Category – General Description Anheuser-Busch, Inc. Alcoholic & Non-Alcoholic Malt Beverages AT&T Communication Services BMW Passenger Vehicles BP Automotive, Aviation, Marine and Industrial Fuels & Lubricants Hilton Hotels Corporation Hotel Lodging and Timeshare Services Liberty Mutual Property, Casualty & Life Insurance 24 Hour Fitness Retail Fitness Services Adecco Athlete Career Transition & Placement Services Airweave Mattress Pads and Mattresses, Pillows (non-exclusive) Chobani Packed Yogurt Citi Retail Banking/Corporate, Commercial and Investment banking for corporate clients Deloitte Professional Services DeVry University University Educational Services DICK'S Sporting Goods Official Sporting Goods Retailer Highmark Inc. Health Insurance Provider Jet Set Sports Olympic Games Tickets and Hospitality Packages Kellogg’s Ready to Eat Breakfast and Snacks Nike Apparel and Footwear

Sponsorship 2016 U.S. Olympic Team – Official Partners,

Sponsors and Suppliers (as of 2/2015)

33

Company Category – General Description Smucker’s Packaged Fruit and Nut Spreads; Packaged Refrigerated/Frozen Processed Sandwiches; Packaged Ground or Whole Bean Coffee TD Ameritrade Online retail securities brokerage services, investment advisory services for individuals, investment banking services for individuals, mutual funds/securities for individual investment United Airlines Airline USG Building materials Oakley Protective, Active, Lifestyle & Corrective Eyewear; Including sunglasses, glasses, goggles & associated accessories Earthwhile Enterprises Pet products, pet toys, pet ID tags, pet grooming products, pet beds, pet clothing Pyramid America Posters, postcaards, canvas prints, room dividers, 3D shadowboxes, trunks, coffee mugs

Merchandise

34

Merchandise

Guidelines

35

Any U.S. Olympic Team Trials and/or Exhibition merchandise must comply with the following guidelines:

• The NGB may select the Trials concessionaire.

• U.S. Olympic Team Trials and/or Exhibition merchandise includes any merchandise bearing the Trials/Exhibitions Logo, any Trials/Exhibitions terminology or any other Olympic Marks.

• All proposed U.S. Olympic Team Trials and/or Exhibition merchandise is subject to the prior review and approval of the USOC.

• Any U.S. Olympic Team Trials and/or Exhibition merchandise approved by the USOC must be sourced solely from USOC Licensees, except as otherwise specified herein.

• The USOC will pay to the NGB 50% of the royalties collected by the USOC from USOC Licensees’ sales of Trials merchandise to the Trials concessionaire.

• NIKE and Outerstuff are the only USOC Licensees that may produce apparel merchandise. Complete USOC apparel and non-apparel licensees can be found on page 37.

• The NGB may sell non-Trials merchandise manufactured by companies that are not USOC Licensees only outside of the Trials venue in an area approved by the USOC.

• USOC can provide the most updated list of licencees.

• If the NGB wishes to create an item of licensed merchandise for which there is a current USOC Licensee, the NGB should contact the USOC to request that the USOC enter into a one-time license agreement with the NGB’s preferred manufacturer. With respect to any Trials/Exhibitions merchandise approved by the USOC, the USOC Licensee will work with the NGB to design the merchandise and will manage the review/approval process with the USOC’s Licensing Department.

• Each licensee will manage all administrative aspects of the process with the NGB, including review/approval.

Merchandise Current USOC Licensees (as of 2/2015)

36

Airweave – Mattress pads/toppers; Hajime Kosai: 81-3-6214-2460or hajime_kosai@airweave.jp Alex & Ani, Inc. – Women’s jewlery, bracelets, necklaces, earrings, rings and medallions; Men’s jewelry, rings, bracelets, money clips and key chains; Colleen Fugere: 401.633.1486 ext.1015 or colleen@alexandani.com Asset Marketing Services – 2016 Rio Olympic coins; Sharon Cornejo: 952.707.7097 or scornejo@govmint.com Branded Custom Sportswear (BCS) – Nike branded apparel product; Tressa Bremmer: 913.663.6812 or tbrummer@bcsapparel.com BD&A – Premium promotional products (not available for resale); Wendy Knapp: 215.925.3291 or wendyk@bdainc.com Cirrus Fitness – Home fitness products – Yoga mats, stability balls, core kits; Jay Sapovitis: 774.266.2391 or jsapovits@cirrusfitness.com Duck House Ltd. – Paper products, i.e., cups, paperplates, silverware, napkins, freezer mugs, mason jar glasses; Mei Lien Chang: 909-628-7500 ext.111 or meilien@tradeunion.com Earthwhile Enterprises – Pet products, pet toys, pet ID tags, pet grooming products, pet beds, pet clothing; Angelic Roman: 510-327-9490 or angelic@earthbath.com Fathead Inc. – Adhesive vinyl wall graphics of athletes, wall murals; Nathan Partington: 313.373.6060 or NathanPartington@fathead.com Getty Images – Games photography; Janey Marks: 323.202.4162 or janey.marks@gettyimages.com Honav USA Inc. – Lapel pins (exclusive); Bonnie Bellingham: 858.654.0617 ext.104 or bbell@honavusa.com ISM – Multi-sport video games; Raymond Goldsmith: 678.805.2500 or rgoldsmith@ismltd.com Lion Brothers – Patches; Joe Zeoli: 914.449.6492 or jzeoli@lionbrothers.com Museum Editions - 3D lithographs; Julie Maner: 914.654.9370 or jmaner@fazzino.com Nike – An Official Outfitter of the U.S. Olympic Team Apparel – Licensed apparel for Men, Women and Children, Headwear; Christie Moore: 503.671.3048 or Christie.Moore@nike.com Oakley – Protective eyewear, active eyewear, lifestyle eyewear, corrective eyewear, including glasses, sunglasses, goggles, and associated accessories; Cuan Petersen: 949.829.6454 or CuanP@oakley.com

OC Tanner – Athlete Commemorative Rings; Sandra Christensen: 801.493.3109 or sandra.christensen@octanner.com Omega – An Official Timing Partner of the U.S. Olympic Team; Theresa Mautone Kuiken: 201.271.4657 or theresa.kuiken@swatchgroup.com OpSec Security, Inc – Holograms for U.S. Olympic product; Bill Patterson: 443.541.0502 or bpatterson@opsecsecurity.com Outerstuff – Apparel-men, women, children and infant. Sport shirts, polo shirts, dress shirts, denim shirts, tank tops, t-shirts, henleys. Sweatshirts, sweatpants, shorts, cotton/poly fleece tops and bottoms, turtlenecks. Jackets, vests, bandanas, blankets, aprons. Headwear of all types, ties and scarves; Jeff Miller: 212.594.9700 ext.3008 or jmiller@outerstuff.com Polar Bottle – Waterbottles; Caitlin Mallory: 303.440.0358 or caitlin@polarbottle.com Pyramid America – Posters, postcards, canvas prints, room dividers, 3D shadowboxes, trunks, coffee mugs; Charles Cohen: 914-664-7290 or Charles@pyramidamerica.com Ralph Lauren – An Official Outfitter of the U.S. Olympic Team Apparel; Talbot Logan: 212.318.7252 or Talbot.Logan@RalphLauren.com Staples Promotional Products – Premium promotional products. Not available for resale; Donna Armstrong: 415.742.4920 or Donna.Armstrong@staplespromotionalproducts.com Survival Straps – Survival bands, survival necklaces, key fobs, gear tags neck ID lanyards, dog tags; Daryl Walls: 904.373.3232 or Daryl@survivalstraps.com Team Fan Shop – Official on-line store provider; Curtis Feir: 904.562.7476 or cfeir@fanatics.com Topps – Olympian & Paralympian trading cards and trading card game; Leigh Anne Minutoli: 212.376.0449 or Lminutoli@topps.com WinCraft, Inc. – Flags, static clings, banners, stickers, plastic glassware; Brenda Styba: 855.442.6796 or bstyba@wincraft.com

Promotion

37

Promotion

38

General

• The USOC will work with each NGB to actively promote the U.S. Olympic Team Trials and/or Exhibitions via the Internet at www.teamusa.org. The U.S. Olympic Team Trials and/or Exhibitions may be promoted on the NGB and LOC website, Facebook page and other online destinations.

Internet-Specific Guidelines

• The relationships between the USOC and its sponsors, licensees and broadcasters, as well as the International Olympic Committee (IOC), impact the manner in which the U.S. Olympic Team Trials and/or Exhibition can be promoted via the Internet. In addition to the parameters regarding other mediums, which apply equally to the Internet, the following conditions specifically relate to the promotion of the U.S. Olympic Team Trials and/or Exhibition via the Internet:

• No interactive multimedia or interactive television presentation of the U.S. Olympic Team Trials and/or Exhibition event competition will be allowed on NGB or LOC websites. Any use of Trials/Exhibition clips on the NGB’s website is subject to USOC and NGC approval.

• Any domain name utilizing “Olympic” terminology must be approved in advance by the USOC and will be registered by the USOC at the NGB’s expense and licensed to the NGB.

• Promotion of the Trials on NGB websites must be clear that any third party ads/sponsorships other than USOC sponsors are not associated and/or connected with the USOC and the U.S. Olympic Team Trials/Exhibitions.

Promotion Print, Radio, Outdoor, etc.

39

• The USOC recommends selecting an LOC who can provide local media partners to assist

in the promotion of the U.S. Olympic Team Trials and/or Exhibition.

• LOC’s and/or the NGB may negotiate partnerships with local media outlets that may include tickets, expo space and/or hospitality.

• Tickets provided to media outlets may not be used for sweepstakes, etc. without the approval of the USOC.

• A local media partner (print, radio, outdoor, etc.) can provide value-in-kind services in exchange for advertising the event.

• The USOC must approve all media partnerships.