us staffing trends | 2015 global recruiting trends

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2015 US Staffing Trends Based on LinkedIn’s newly released 4 th annual survey #hiretowin

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Here's a snapshot of LinkedIn’s US Staffing Trends Report, revealing 3 industry insights to amplify your 2015 strategy. Download the full report: http://linkd.in/1uNWJo9

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Page 1: US Staffing Trends | 2015 Global Recruiting Trends

2015 US Staffing Trends Based on LinkedIn’s newly released 4th annual survey

#hiretowin

Page 2: US Staffing Trends | 2015 Global Recruiting Trends

LinkedIn’s findings are based on a survey of…

1,994 staffing leaders

11 countries

#hiretowin

4 years

300 Million members

Page 3: US Staffing Trends | 2015 Global Recruiting Trends

Placement Volume

Hiring Budget

0%

25%

50%

75%

100%

2011 2012 2013 2014

 Percent of staffing leaders projecting an increase in next 12 months

US placement volumes grow while budgets straggle. Staffing leaders must scale & do more with less.

#hiretowin

Page 4: US Staffing Trends | 2015 Global Recruiting Trends

 Based on LinkedIn’s 2015 Staffing Trends research 3 Staffing trends to build into your 2015 plan

2 The top ROI sources are social professional networks & job boards

1 Most firms value brand but only some invest in, manage, & measure it

3 Better candidate & job matching is expected to reshape recruiting

#hiretowin

Page 5: US Staffing Trends | 2015 Global Recruiting Trends

 Based on LinkedIn’s 2015 Staffing Trends research 3 Staffing trends to build into your 2015 plan

2 The top ROI sources are social professional networks & job boards

1 Most firms value brand but only some invest in, manage, & measure it

3 Better candidate & job matching is expected to reshape recruiting

#hiretowin

Page 6: US Staffing Trends | 2015 Global Recruiting Trends

6

Why brand matters for getting placements and prospects

Source: . Alex Hisaka, Survival of the Fittest: How Today’s Enterprise Buyers Have Evolved (http://lnkd.in/dV_QnP3), (July 21, 2014).

Page 7: US Staffing Trends | 2015 Global Recruiting Trends

#1 Viewing member profiles is the #1

activity on LinkedIn

#hiretowin

Page 8: US Staffing Trends | 2015 Global Recruiting Trends

76% of job applicants viewed an employee’s LinkedIn profile 6 months prior to applying for a job at that company

#hiretowin

Page 9: US Staffing Trends | 2015 Global Recruiting Trends

 Percent of staffing leaders saying that their brand… Firms value their brand but their actions are still catching up

68% 58%

46%

33%

0%

25%

50%

75%

100%

Our brand has a significant impact on

our ability to grow our business

My company has a brand strategy

Those responsible for our brand have

enough resources to do it well

We regularly measure the health

of our brand in a quantifiable way

#hiretowin

Page 10: US Staffing Trends | 2015 Global Recruiting Trends

 % selecting as most effective channel for promoting brand

10

Online professional networks and friends and family grow as top channels for promoting firm brands

20%

30%

40%

50%

60%

70%

2012 2013 2014

Online professional networks

Our firm's website

Friends/family, word of mouth

Traditional Job Boards

#hiretowin

Page 11: US Staffing Trends | 2015 Global Recruiting Trends

 % selecting as most effective channel for promoting brand

11

Boutique firms rely more on word of mouth while large firms rely more on public recognition & awards

30%!

16%!

43%

8%

Friends/family, word of mouth

Public recognition/awards

Large agencies! Small agencies!

#hiretowin *Small agencies = 1-10 recruiters

Page 12: US Staffing Trends | 2015 Global Recruiting Trends

Build, invest in, and measure your firm’s brand in 2015  Next steps for your strategic planning

1.  Articulate your competitive advantage so clients and candidates know why you’re the best firm for their industry, function, career.

2.  Use cost-effective social channels to make your brand known. Start with free LinkedIn tools like individual recruiter profiles, your company page, and attracting followers.

3.  Benchmark your brand budget against other investments — is your brand funded in line with other priorities?

4.  Measure your brand using metrics like Net Promoter Score (NPS) of your clients and placements, company followers.

#hiretowin

Page 13: US Staffing Trends | 2015 Global Recruiting Trends

13

Recommended resources for building your firm’s brand

#hiretowin

Page 14: US Staffing Trends | 2015 Global Recruiting Trends

 Based on LinkedIn’s 2015 Staffing Trends research 3 Staffing trends to build into your 2015 plan

2 The top ROI sources are social professional networks & job boards

1 Most firms value brand but only some invest in, manage, & measure it

3 Better candidate & job matching is expected to reshape recruiting

#hiretowin

Page 15: US Staffing Trends | 2015 Global Recruiting Trends

 % ranking as top metric for tracking team performance Number of placements is most valuable performance metric

15%

23%

36%

0% 10% 20% 30% 40% 50%

Quality of placements

Client satisfaction

Number of placements

#hiretowin

Page 16: US Staffing Trends | 2015 Global Recruiting Trends

 % ranking as top obstacle Availability of quality talent is top obstacle to recruiting

39%

41%

61%

0% 20% 40% 60%

Competition

Offer made by my client (includes compensation, role,

location, etc.)

Availability of quality talent

#hiretowin

Page 17: US Staffing Trends | 2015 Global Recruiting Trends

Number of placements: Top sources

Qua

lity

of p

lace

men

ts: T

op s

ourc

es

#hiretowin

Company career website! Company CRM

system!

Employee referral

programs!

General career fairs!

General social media!

Job boards!

Internet !resume

databases!

Other!Print !

Social professional

networks!

ATS/ internal candidate database!

Social professional networks and job boards provide the best quality and quantity of placements

Page 18: US Staffing Trends | 2015 Global Recruiting Trends

Number of placements: Top sources

Qua

lity

of p

lace

men

ts: T

op s

ourc

es

#hiretowin

Company career website! Company CRM

system!

Employee referral

programs!

General career fairs!

General social media!

Job boards!

Internet !resume

databases!

Other!Print !

Social professional

networks!

ATS/ internal candidate database!

Social professional networks and job boards provide the best quality and quantity of placements

Page 19: US Staffing Trends | 2015 Global Recruiting Trends

Use different high ROI sources to target passive vs active candidates, and have a different message for warm outreach

19

75%

25%

Pasive Active

Page 20: US Staffing Trends | 2015 Global Recruiting Trends

30%

40%

50%

60%

70%

2011 2012 2013 2014

Social professional networks

Internet job boards

Your ATS/ internal candidate database

Internet resume databases

 Percent ranking as major (<15%) source of placements

The top sources for number of placements has shifted over the past four years

#hiretowin

Page 21: US Staffing Trends | 2015 Global Recruiting Trends

30%

40%

50%

60%

70%

2011 2012 2013 2014

Social professional networks

Internet job boards

Your ATS/internal candidate database

Internet resume databases

 Percent ranking as a top 4 source of quality placements

The top sources for quality placements has also shifted

#hiretowin

Page 22: US Staffing Trends | 2015 Global Recruiting Trends

0

100

200

300

400

500

600

700

0

50

100

150

200

250

300

350

Q2 2011 Q2 2012 Q2 2013 Q2 2014

As LinkedIn talent ecosystem scales, your talent pool grows and the number of potential quality hires increases

Average open jobs

(000s)

LinkedIn Members (millions)

Jobs

Members

#hiretowin

Page 23: US Staffing Trends | 2015 Global Recruiting Trends

Extract value from top ROI sources in 2015  Next steps for your strategic planning

1.  Arm yourself with data to stay competitive. Use LinkedIn’s free Talent Pool reports on SlideShare to size your target market and understand talent supply & demand.

2.  Consider different search tactics for passive vs active candidates (i.e. Boolean search strings, indirect search, conceptual search, etc)

3.  Craft tailored messages to target candidates so you can attract them after you find them. Understand what would motivate them to switch jobs.

4.  Define what ROI means for your firm and measure it across your sources of placements.

#hiretowin

Page 24: US Staffing Trends | 2015 Global Recruiting Trends

24 #hiretowin

Use LinkedIn’s Free Talent Pool Reports to understand the supply and demand of your target talent http://www.slideshare.net/linkedin-talent-solutions

Page 25: US Staffing Trends | 2015 Global Recruiting Trends

 Based on LinkedIn’s 2015 Staffing Trends research 3 Staffing trends to build into your 2015 plan

2 The top ROI sources are social professional networks & job boards

1 Most firms value brand but only some invest in, manage, & measure it

3 Better candidate & job matching is expected to reshape recruiting

#hiretowin

Page 26: US Staffing Trends | 2015 Global Recruiting Trends

Improved candidate and job

matching

Improved candidate and job

matching

Improved candidate and job

matching

Improved candidate and job

matching

Improved candidate and job

matching

Improved candidate and job

matching

Improved candidate and job

matching

Expanding into

emerging markets

Improved candidate and job

matching

Improved candidate and job

matching

Expanding into

emerging markets

Recruiting becoming more like marketing

Defining and

measuring quality of

hire

Expanding into

emerging markets

Using "big data" for

predicting future talent needs

Defining and

measuring quality of

hire

Expanding into

emerging markets

Defining and

measuring quality of

hire

Using "big data" for

predicting future talent needs

Expanding into

emerging markets

Recruiting becoming more like marketing

Remote workforce options

Focusing on referrals

Remote workforce options

Focusing on referrals

Recruiting becoming more like marketing

Focusing on referrals

Using “big data” for

predicting future talent needs

Recruiting becoming more like marketing

Recruiting becoming more like marketing

Upcoming Trend #1

Upcoming Trend #2

Upcoming Trend #3

USA Canada Brazil UK France Nordics Australia India China SE Asia

#hiretowin

 Top up-and-coming trends for selected geographies Different countries see a different future

Page 27: US Staffing Trends | 2015 Global Recruiting Trends

Improved candidate and job

matching

Improved candidate and job

matching

Improved candidate and job

matching

Improved candidate and job

matching

Improved candidate and job

matching

Improved candidate and job

matching

Improved candidate and job

matching

Expanding into

emerging markets

Improved candidate and job

matching

Improved candidate and job

matching

Expanding into

emerging markets

Recruiting becoming more like marketing

Defining and

measuring quality of

hire

Expanding into

emerging markets

Using "big data" for

predicting future talent needs

Defining and

measuring quality of

hire

Expanding into

emerging markets

Defining and

measuring quality of

hire

Using "big data" for

predicting future talent needs

Expanding into

emerging markets

Recruiting becoming more like marketing

Remote workforce options

Focusing on referrals

Remote workforce options

Focusing on referrals

Recruiting becoming more like marketing

Focusing on referrals

Using “big data” for

predicting future talent needs

Recruiting becoming more like marketing

Recruiting becoming more like marketing

Upcoming Trend #1

Upcoming Trend #2

Upcoming Trend #3

USA Canada Brazil UK France Nordics Australia India China SE Asia

#hiretowin

 Top up-and-coming trends for selected geographies But improved candidate and job matching has global appeal

#1 Improved candidate & job matching

Page 28: US Staffing Trends | 2015 Global Recruiting Trends

LinkedIn matches right jobs, right talent, right time

Your Jobs

The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been

Profiles on LinkedIn

LinkedIn Matching Engine

The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.

 Reach passive & active candidates across multiple channels

The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.

The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.

The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.

The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.

The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.

The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.

xyzCo

Careers at xyzCo

The image

The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.

The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.

The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.

Multiple delivery channels to all members

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Recommendations

> 50% of all job views on

LinkedIn come through recommendations

#hiretowin

Page 29: US Staffing Trends | 2015 Global Recruiting Trends

Prepare for better job & candidate matching

1.  Accelerate your job views with industry-standard keywords & by using the right channels + tactics for promoting jobs

2.  Illustrate the opportunity to matched candidates, not just the job (i.e. share culture, team, company info).

 Next steps for your strategic planning

#hiretowin

Page 30: US Staffing Trends | 2015 Global Recruiting Trends

 Based on LinkedIn’s 2015 Staffing Trends research 3 Next steps for your 2015 plan

2 Extract more value from high ROI sources: Social professional networks & job boards, that address both active and passive professionals

1 Stay ahead of your competition by building, investing in, and measuring your firm’s brand

3 Prepare for a world of better candidate & job matching by keyword optimizing your jobs and wooing matched candidates with your messaging

#hiretowin

Page 31: US Staffing Trends | 2015 Global Recruiting Trends

2015 US Staffing Trends Newly released today! LinkedIn’s 4th annual report

http://lnkd.in/2015usstaffingtrends

#hiretowin