16.09.14 1

AdMaths’ Operation Model and Information Systems

Group 4:Tristan du Boÿs

Lindi GeldenhuysMartin Joubert

Jana KrugerJacques Poolman

Anne Schlegel

Agenda

1. Introduction and history2. Processes3. Evolution of business through Information Systems4. Operation model and information management

1. Shift in Operations performance objectives2. Pre-and Post Services perspective on the value

chain5. Conclusion and recommendations

Introduction and history (1)

• Jean De Villiers' story: mathematic teacher who identified room for additional academic services

Decrease in standards of SA school curriculum• Set up of AdMaths in 2005• Grade 9 to 12: Advanced Program Mathematics to

prepare above-average students to university• Today, 57 learning centers nationally, more than

3400 learners.

Introduction and history (2)2 different products:• Full time – Additional lessons in afterhours – Study materials and grading provided by AdMaths

• Distance– Development of the online-phenomenon– Downloading notes, live webinars, possibility to watch

recording of lessons,..– Then, writing tests in nearby-allocated AdMaths Center

Evolution of business process through Information Systems

LessonsPhysical classes Skype GoToWebinar & Videos

AdministrationMS Excel & Word Data Base Manager customized AdMaths Website

Shift in Operations performance objectives Time

Cost

FlexibilityQuality

Sustainability

0

5

10

Old business modelNew business model

Pre-and Post Services perspective on the value chain (1)

Pre-and Post Services perspective on the value chain (2)

• Gaining a customer: done through the marketing process (contact high schools, send out of marketing booklets or personal marketing materials, feedback from interested students).

• Value Creation: assisting high performing students to better their grades, using the most appropriate service.

• Keeping the customer: defined by two main factors:– Achievement of a the required pass rate in test– Commitment and dedication from the student

Conclusion

IS created for the AdMaths business• Opportunities– changing business operation for AdMaths– enabling new crucial competitive advantages.

• & Challenges in balancing the following factors:– Stay ahead in terms of technology used– Keeping simple and user-friendly processes– Continue to address user wants and needs

Recommendations

• On-going development of the website so that results can be uploaded on a student’s individual profile, ensuring fast, efficient, personal and confidential feedback.

• Integrate processes with the website (e.g. inbox)• Transfer unnecessary administrative activities

towards the user to decrease administrative activities and free-up staff.

• Invest in additional training for personnel

Thank you for your attention.Any questions?