Jason DaPonte Managing Director

+44 (0)7786 702 362 jasonpdaponte@g!glemail.com

@jasondaponte #USCMobile

h"p://www.entertheswarm.com

@jasondaponte    #USCmobile  

Source:  Carphone  Warehouse  –  Mobile  Life  2007  

News  is  a  big  part  of  the  space…  

…  but  not  a  growth  area  

If  you  look  at  problems  like  global  warming,  terrorism  and  [the  need  for]  financial  transparency,  they  can  all  be  helped  by  compu<ng  power.  Those  are  fundamentally  informa<on  problems,  and  that's  what  computer  science  is  about.”    

–  Eric  Schmidt,  Google  Mobile  World  Congress,  Feb  2011  

HeathBrandon  on  Flickr  

Definition of mobile:!

Any interaction with an audience member on a portable device or in a mobile situation!

What  makes  mobile  different?  

Personal  

Sociable  

Portable  

Immediate  

Loca>on  aware  

CONTEXT  

So  what  is  context?  

Distribu>on  

Wider  reach  

Constant  dialogue  with  audiences  

Reaching  new  global  audiences  

Content  in  mobile  apps/plaIorms  

Newsgathering  

Journalist  Lead:  MoJo’s  

User  Lead:  UGC  

Data  gathering/invesPgaPon    

OpportuniEes  for  news  organizaEons  

So  what  is  this  ‘mobile’  thing  anyway?  

Messaging  

Mobile  web  

Mobile  media  

Apps/Widgets  

So  what  is  this  ‘mobile’  thing  anyway?  

Messaging  

Mobile  web  

Mobile  media  

Apps/Widgets  4  

Michael Jackson’s death

The story unfolded on Twitter and SMS in the UK and Europe – because audiences had gone to bed!

Users told the story using the rules of social media; verified using professional media!

hCp://www.flickr.com/photos/raouldraws/  

Messaging  

So  what  is  this  ‘mobile’  thing  anyway?  

Messaging  

Mobile  web  

Mobile  media  

Apps/Widgets  

4  

It’s  not  all  apps  …  Mobile  web  

OCARINA  

Thinking  about  the  future…  

The  rest  of  the  world  will  connect  –  and  we  can’t  predict  what  that  will  mean  

Mister-­‐E  on  Flickr  

Prediction:!

The Web strikes back!

HTML5 apps, jail broken app stores and open dev platforms will challenge the dominance of app stores.!

So  what  is  this  ‘mobile’  thing  anyway?  

Messaging  

Mobile  web  

Mobile  media  

Apps/Widgets  

4  

AMagill  on  Flickr  

Prediction: !

Multi-screen goes mainstream!

Users will expect services that let them: !Socialize about what theyʼre watching; Control one screen with another and transfer across devices!

So  what  is  this  ‘mobile’  thing  anyway?  

Messaging  

Mobile  web  

Mobile  media  

Apps/Widgets  

4  

Prediction:!

Fun & Play are Everywhere!

Game dynamics will drive behaviour and products and value!

Data crowd-sourced through game mechanics will prove valuable !

Apps/Widgets  

If  you  look  at  problems  like  global  warming,  terrorism  and  [the  need  for]  financial  transparency,  they  can  all  be  helped  by  compu<ng  power.  Those  are  fundamentally  informa<on  problems,  and  that's  what  computer  science  is  about.”    

–  Eric  Schmidt,  Google  Mobile  World  Congress,  Feb  2011  

HeathBrandon  on  Flickr  

Subphones connect everything!

The ʻphonesʼ that donʼt make voice calls or texts will change how communicate – and wonʼt look like phones.!

Think: Kindle, SonyEricsson Live View, in-car systems and forwards towards wearable and implanted displays.!

Thinking  about  the  future  

realSMILEY  on  Flickr  

A Battle Over Location & Context!

Layar or Foursquare could give Google and Facebook a run for their money!

ʻChecking-inʼ to TV, music and more will create valueable attention data about users!

University  of  Washington  

Everything will be!filtered by location!

Ambient consumption will become !commonplace!

ʻUnconscious computingʼ will be the norm!

Jason DaPonte Managing Director

+44 (0)7786 702 362 jasonpdaponte@g!glemail.com

@jasondaponte #USCmobile

h"p://www.entertheswarm.com