use and perception of reprints 2017 draft - elsevier€¦ · • a 10-15 minute online survey with...

TITLE OF PRESENTATION |

Date August 2017

Use and Perception of Scientific Medical Reprints

Elsevier Health Panel Research Report

2

Report Structure

I

Key Findings

Section 1 – Current Usage

Research Objectives, Methodology & Sample

Executive Summary

Section 2 – Perception of Reprints

Section 3 – Attitudes and Development

Appendices

Research Objective

To understand how global healthcare professionals are acquiring, using, and judging scientific medical reprints and which future developments they would find useful.

Methodology

• A 10-15 minute online survey with healthcare professionals both from the Elsevier Health Panel and Elsevier’s internal lists. The questionnaire was developed by Elsevier in partnership with DJS Research.

• Research participants were invited to take part in the survey by email and participation was either incentivised with 300 panel points for panellists or entry into a prize draw to win one of six Apple watches for non-panellists. A total of 1,611 respondents from 14 countries representing Asia, Europe, Middle East, Latin America, and USA are included.

• Fieldwork was conducted between the 23rd May and 19th June 2017.

Sampling

• Each market within each region has been weighted equally to achieve a level ‘total’ figure at a regional level. EMEA and Latin America data has also been sub-sampled to ensure weighting efficiency. APAC has not been sub-sampled due to the small base size of SEA. Leaving the base as it is keeps a weighting efficiency close to the recommended threshold, and keeps the bases higher. The US data has not been sub-sampled or weighted. See Appendices for full listing of respondent data.

3

Research Objectives, Methodology and Sampling

II

4

Executive Summary

III

Usage Behavior

• Physicians obtain reprints in electronic format more frequently than paper• Obtaining reprints via the internet is the most frequent, and most preferred method • In non-English speaking markets, reading reprints in native language is low • Around half of physicians read most of the reprints they obtain

Highlight: Reprints are obtained less frequently in Germany compared to other markets, and only a small proportion claim they read all of the reprints they obtain.

Preferences

• Almost half of physicians prefer e-reprints vs paper reprints (though German physicians have an equal preference for both)

• Downloadable PDFs are the preferred format for reprints in all markets except Germany (where print – paper reprints are preferred)

• Interest in reading the whole reprint article increases when the content is highly relevant to their speciality (otherwise, reading the abstract and/or conclusion is more common)

Highlight: Physicians in Korea tend to read bits of articles only; they are more likely to read the whole article if it is highly relevant, but the increase vs a general article is modest.

5

Executive Summary, continued

IIII

Attitudes & Future Development

• The majority find reprints useful, reliable and a good way of keeping up to date • Having free access to the selected article is considered the most useful additional

feature• The majority would be interested in services such as ‘Online Article Services’ –

accessible reprint repositories supported by sponsors• Medical articles and guidelines (EMEA, LA & APAC) and clinical trials (US) are the most

useful information sources when making prescription decisions

Highlight: Half of US physicians are willing to accept a reprint from a Pharma Sales Representative even if its value required acceptance according to the Sunshine Act.

The complete 106 slide research study is available on request, detailing results by country and region. Contact your Elsevier representative for more information.

Interested in seeing how Elsevier’s digital and web reprint formats work? Try our free Elsevier eReprint Demo: http://demo.elsevierreprint.com

Go to the Elsevier Content Services Reprints website for all of our solutions and contact details: http://reprints.elsevier.comhttp://www.elsmediakits.com/international/display


Presented By

Date

Section 1: Current Usage Behavior

Frequency, Amount, Formats and Readership

Notinteresting Toocommercial

Ineverreceivethem Idon'thavetime

Other Don'tknow

| 7

The key reason for not reading reprints is because physicians never receive them.

Doyoureadscientificarticlesinreprintformat?

87% 87% 88% 88% 87%

13% 13% 12% 12% 13%

EMEA LA Asia USA Overall

Yes No

Why don’t you read article reprints?

Globally the majority of healthcare professionals do read scientific reprints

38%

21%

7%7% 7%

20%

1

Results of mean averages over the four regions.

| 8

5% 20%

12%

13%

5%

24%

22%

22%

16%

11%

31%

34%

45%

59%

63%

20%

28%

19%

19%

20%

OntheInternet/online– sponsoredby3rdparty(i.e.pharmaceuticalcompanies,etc)

Fromcolleagues

FromaSalesRepvisitinghospital/clinic/office

FromaSalesRepataconference

Symposia

%ofrespondents

Daily Weekly Monthly Bi-monthlyorless Never

Reprints are usually obtained online, from sponsored sourcesReprints are not often obtained from conferences or symposia.

Indicatehowfrequentlyyouobtainarticlereprintsfromthefollowingsources

2

Results of mean averages from all regions.

GLOBALRESULT

| 9

Howmanyreprintsandinwhichformatdoyouobtaineachmonth?

Reprints are more likely to be obtained in electronic formats

13 4 9

EMEA 11 3 8

LA 13 3 10

Asia 13 3 9

USA 16 6 10

15 4 12

8 2 6

Overall

Paper ElectronicAverage Total

3

Country Examples

| 10

Howmanyofthereprintsthatyouobtaindoyouread?

The format does not alter the probability of readership greatly.

22%20%

43%46%

15% 16%20%

17%

0% 0%

Paper Electronic

%ofrespo

nden

ts

IreadallthereprintsthatIobtain

Ireadmostofthereprints

Ireadhalfofthem

Ionlyreadafewselectedreprints

Ineverreadthem

%respondents

4


GLOBALRESULT


Presented By

Date

Section 2: Preferences

PaperReprints31%

E-Reprints51%

Nopreference18%

| 12

Whattypeofreprintsdoyouprefer?

Electronic reprints are preferred in all markets, except Germany.

Those who prefer paper reprints are more likely to read a few reprints a month whereas those who prefer E-Reprints are likely to read more.

21%

29%

33%

43%

26%

27%

57%

53%

45%

43%

55%

46%

21%

18%

21%

14%

19%

27%

LA

AUS

USA

DE

CN

UK

Nopreference Electronic Paper

%ofrespondents(meanaverage)

Sample Market Highlights

GLOBALRESULT

5

| 13

Provideyourlevelofpreferenceforthedifferentscientificarticlereprintformats

Downloadable PDFs are the most preferred format, mobile apps the least.

47%

31%

17%

5%

35%

18%

29%

18%

15%

11%

30%

45%

3%

40%

24%

32%

Downloadable PDF (Saving PDF for o f f l ine use and pr in t ing)

Pr in t - Paper Repr in ts

e-Pr in t for iPad & other mobi le dev ices combined wi th

downloadable PDFs for o f f l ine use and pr in t ing

e-Pr in t for iPad & other mobi le dev ices

% of respondents

1st 2nd 3rd 4th

Stated order of preference

GLOBALRESULT


6

| 14

Indicateyourpreferenceofpaperreprintsintheselanguages

Desire and use of local language only paper reprints is low globally.

21%

13%

21%

18%

76%

82%

75%

78%

4%

6%

4%

5%

LA

EMEA

APAC

Overall

Englishonly MixofEnglishandNative Mynativelanguageonly

Englishonly

Useinbothlanguages

Nativelanguageonly

2015Native

language only preference is less frequent than in 2015 (especially in France and

Latin America)

7


Presented By

Date

Section 3: Future Developments

Features and functionality healthcare professionals desire.

| 16

Ifthereprintisrelevanttoyourspecialty,whichpartsofthereprintdoyouread?

The likelihood of reading the whole article is higher if it is relevant

78%

15%

8%5%

15%

85%

9%6% 5%

9%

88%

10%5% 7%

10%

73%

17%11% 10%

17%

81%

13%8% 7%

13%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Ireadthewholearticle Abstract Mainbody Tablesandfigures Conclusion

EMEA LatAm USA Asia Overall

8

48% 48%

19% 21%

40%

Ireadthewholearticle

Abstract Mainbody Tablesandfigures

Conclusion

Example from USA of difference in reading behavior when reprints are not relevant to their specialty.

| 17

74%

55%

52%

26%

26%

14%

12%

12%

10%

5%

2%

12%

73%

25%

58%

19%

24%

34%

9%

4%

28%

6%

12%

3%

0% 10% 20% 30% 40% 50% 60% 70% 80%

Guidelines

Clinicaltrials

MedicalJournals/articles

Recommendationfromcolleague

Medicalcongresses/meetings

Medicalbooks

Medicalsocietywebsites

Onlineclinicianscommunities

Paidonlineclinicalreferenceportals

Infofrompharmasalesreps

Googleorothersearchengines

Other

USA

EMEA

Asia

Whichinformationtypesdoyoufindmostusefulwhendecidingwhethertoprescribeadrug?

Guidelines are considered most useful for prescribing treatmentsClinical trials have the biggest difference in perceived value across the regions.

9

| 18

Additionalfeatures/functionalitiesthatwouldbemostusefulinfutureelectronicreprints

Over half would find online access to the selected reprint very useful

4%

3%

2%

2%

6%

6%

10%

44%

8%

9%

5%

7%

8%

14%

15%

13%

5%

7%

11%

17%

14%

21%

21%

22%

25%

30%

42%

45%

41%

23%

37%

33%

66%

59%

41%

27%

34%

19%

15%

14%

Havefreeaccesstotheselectedarticleonindependentpublisherwebsite

Highlightsofmaintake-awaysofthearticle

Comments/discussionforumwithpeers

Slides/Tablesforembeddingintopresentations

Sharingofarticleswithpeers/colleagues

Videointerviewswithoneoftheauthors

VideointerviewswithKOLs

Translationtootherlanguages

%ofrespondents

Don’tknow

1- Notatalluseful

2- Notveryuseful

3- Neitherusefulnornotuseful

4- Somewhatuseful

5- Veryuseful

GLOBALRESULT

10


| 19

1% 3%6%

35%

53%

7%2%

7%

45%

38%

0%

10%

20%

30%

40%

50%

60%

1- Notatallinterested 2- Somewhatuninterested

3- Neitherinterestednoruninterested

4- Somewhatinterested

5- Veryinterested

EMEA&LA Asia USA

HowinterestedwouldyoubeinaservicelikeOnlineArticleServiceswherephysicianscanaccessreprintsfromacentralsource?

A large portion of respondents are interested in online reprint repositories

11


Presented By

Date

Appendices

| 21

Sample breakdown – weighted

Market Sourceofsample LanguageNumber ofcompletes

Germany ElsevierHealthPanel German 61

UKElsevierHealthPanel&Elsevier’sinternallists

English 61

France French 61

Spain Spanish 61

PolandElsevier’sinternallists

Polish 61

LatinAmerica Spanish 61

US Elsevier’sinternallists English 42

Australia/NewZealand

Elsevier’sinternallists

English 49

India English 49

Korea Korean 49

HongKong(China) English 2

China(China) SimplifiedChinese 34

Taiwan(China) English 13

Malaysia(SEA) English 33

Indonesia(SEA) English 2

Singapore(SEA) English 14

49(CH/TW/HK)

49(SEA)

654overall

EMEA

LAAP

ACUS

246

366

Appendix

| 22

Sample breakdown – unweighted

Market Sourceofsample LanguageNumber ofcompletes

Germany ElsevierHealthPanel German 42

UKElsevierHealthPanel&Elsevier’sinternallists

English 37

France French 259

Spain Spanish 462

PolandElsevier’sinternallists

Polish 183

LatinAmerica Spanish 340

US Elsevier’sinternallists English 42

Australia/NewZealand

Elsevier’sinternallists

English 62

India English 30

Korea Korean 31

HongKong(China) English 4

China(China) SimplifiedChinese 68

Taiwan(China) English 27

Malaysia(SEA) English 16

Indonesia(SEA) English 1

Singapore(SEA) English 7

99(CH/TW/HK)

24(SEA)

1611overall

EMEA

LAAP

ACUS

246

1323

Appendix

| 23

48%

31%

12%

14%

13%

3%

15%

5%

33%

17%

21%

7%

7%

26%

41%

20%

28%

20%

3%

4%

8%

Agovernmenthospital

Yourownmedicalpractice/office

Aprivately-ownedhospital

Anacademic/researchfacility

Agovernmentclinic

I’mstillintraining

Other

%ofrespondents

Occupation SettingofPractice

26%

60%

14%

7%

62%

31%

19%

73%

7%

GeneralPractioner

MedicalSpecialist

Other

%ofrespondents

The sample is comprised of two-thirds medical specialists and one-fifth general practitioners.

EMEALA Surgery(13%)

IM(10%)

Neurology(8%)

Dermatology(7%)

Anaesthetics(6%)

US Dermatology(16%) EMG*(16%) Urology

(16%)Oncology(12%)

Neurology(8%)

APAC Surgery(23%) Paediatrics(8%)

Cardiology(6%)

Dermatology(6%) Radiology(5%)

Top5medicalspecialties*

*Endocrine,Metabolic&GeneticDisorders

Appendix


Presented By

Date

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