use of desktop and laptop in colleges
DESCRIPTION
TRANSCRIPT
STUDY ON USE OF DESKTOP AND LAPTOP IN COLLEGES
{ IN THE PARTIAL FULFILLMENT OF MBA PROGRAM SEM-III ( 2008-10)}
Rajput Miraj
INTRODUCTION
In todays world personal computers becomes part of regular life
Every day new and latest technology is introduced in market
Desktops and laptops market has increase rapidly in last few years
It is very important to know the likes and dislikes of consumers
Personal Computers are the need of the hour for education
BRANDS AVAILABLE IN INDIA
HP Compaq Dell Lenovo Acer IBM HCL Sony VAIO Zenith TOSHIBA Sahara
IMPORTANT ATTRIBUTES OF PERSONAL COMPUTERS
Size Colour Shape Weight Look Design
IMPORTANT FEATURES OF P.C.
Processor RAM Hard disk Screen DVD- RW Operating System Web Cam Bluetooth Wi – Fi Graphics card Carry Bag (laptop)
PROJECT OBJECTIVE
In-depth info on both assembled and branded
computer usage, and on both desktop and
laptop usage within the branded segment
To identify the use of desktop and laptop in
collage student
Consumer Preferences Towards different
brands
RESEARCH METHODOLOGY
Data sources: Collection of primary data through market research.
Research Approach: Survey research methods are used.
Research Instruments: Questionnaire
Sampling method: convenient random sampling.
Contd.
o Sampling unit: student use desktop or laptop.
o Sample size: sample size of 30 were taken for the research, as convenient sample
o Contact method: personal interview .
FIRST TEST
Satisfaction of user of laptop.
Ho: possession of laptop and satisfaction are independent.
H1: satisfaction depends on possession of laptop.
21
8
1
FINDING
Significance value is more then .05 describe that possession of laptop and satisfaction are independent. So, here Ho is accepted.
SECOND TEST
Satisfaction of user of desktop.
H0: possession of desktop and satisfaction are independent.
H1: satisfaction depends on possession of desktop.
16
1
13
FINDING
Significance value is more then .05 describe that possession of laptop and satisfaction are independent. So, here H0 is accepted.
THIRD TEST
Purpose of purchasing computer (both).
H0: possession of computer and purposes are independent.
H1: possession of computer and purposes are not independent.
20
3
12 1
3
FINDING
Significance value is less then .05 describe that possession of laptop and satisfaction are not independent. So, here H0 is rejected.
FOURTH TEST
Satisfaction of user of personal computer with their respected brand.
H0: brand and satisfaction are independent. H1: satisfaction depends on brand.
FINDING
Significance value is more then .05 describe that possession of laptop and satisfaction are independent. So, here H0 is accepted.
FIFTH TEST
Sources of purchase and owning personal computer.
H0: Sources of purchase and owning personal computer are independent.
H1: Sources of purchase and owning personal computer are not independent.
FINDING
Significance value is less then .05 describe that possession of laptop and satisfaction are not independent. So, here H0 is rejected.
OTHER FINDINGS
Majority students use laptop.
Dell is famous for laptop, and in overall Compaq has priority
Mostly purchases made from retailers and online purchase are used only by few.