use of holograms as security and authentication devices in india
TRANSCRIPT
©2015 ASPA
Use of Holograms as Security and Authentication Devices in India
Presented by: Chander S Jeena,Secretary, ASPA
(Authentication Solution Providers’ Association), INDIA
at The Holography Conference 2015, Shanghai, China
©2015 ASPA
BRIEF INTRODUCTION
• Authentication Solution Providers’ Association (ASPA) formerly known as Hologram Manufacturers Association of India (HoMAI)
• ASPA has strength of more than 50 manufacturing companies across the globe.
• Formed in 1998 and revamped in 2014
• Working closely with International Hologram Manufacturers Association and other industry trade bodies such as Confederation of Indian Industry (CII), FICCI-CASCADE, India and others industry bodies.
©2015 ASPA
HOW IT EMERGED IN INDIA – 1990-91’s
Economic liberalization happened in
India
Boom in stock
market
Increase in cases of
forgery of share
certificates
Hologram as
potential solutions
In India the economic liberalization happened in 1990 which resulted in boom in stock market. The effect was so significant that share certificate was got forged and there was no solution than holography to prevent them from forgery. Looking at this menace, few entrepreneur in India taken the initiative to brought holography technology first time in India. In other worlds the born of hologram in India was 1990.
©2015 ASPA
RECOGNITION BY GOVT. & BRAND OWNERS
1991
1991-1998
1999
2001
20112015
Introduced in Voter Identity card
Period of new entrants in market
Security hologram introduced as first tax stamps in India
Introduced in PAN card by Govt. of India
High security registration plate with chromium hologram
Latest generation high security hologram for RUPAY
2001-2010
security hologram adopted widely to almost all sectors
Currently, security hologram have been used by approximately 5000-7000 brands across India. Today, 22 out of 29 States in India are usingapproximately 20 billion hologram as tax stamps per annum. Not only this time to time the Government of India has reconigsed its importance and adopted in various other applications such as PAN card, High Security Number Plate for vehicle protection. Recently, in 2015, security hologram again confirmed as important overt features for authentication when Govt. of India adopted it for 100 million RUPAY financial cards.
©2015 ASPA
HOLOGRAPHIC PRODUCTS IN INDIA
Products Industry Application
Tax Stamps (Full hologram and Paper Label)
Alcohol
Security Hologram Sticker Various industry
Holographic scratch labels Coupons, magic cards and important documents
Holographic Shrink Sleeves Packaged water bottle, Syrup, LPG Cylinders etc.
Holographic wads and tagger foils
Tobacco & Tetra-pack products
Holographic breakable vinyl Electric Meters, Jewellery and Sports Goods
©2015 ASPA
FACTORS BEHIND THE SUCCESS OF HOLOGRAM IN INDIA
Innovation, R&D and Best Practices
Importance of Standards
Need of creating positive environment
©2015 ASPA
2001
2002
2004
2008
2009
2011
2013
INDUSTRY RECEIVED IHMA EXCELLENCE OF HOLOGRAPHY AWARDS
Packaging
New holographic product Double layer scratch off hologram
Brian Monaghan award
Innovation in holographic production for blister packaging
Best applied security product for meter seal.
Commended for best origination
INNOVATION, R&D AND BEST PRACTICES
FACTORS BEHIND THE SUCCESS OF HOLOGRAM IN INDIA
©2015 ASPA
INDUSTRY STANDARDS
2010 • Project TUV ASPA Hologram Safety and Security Management Standards
2015
• Working on enhancement of these standards to next level keeping in view the ISO 19998 and other authentication standards including (physical and digital security)
FACTORS BEHIND THE SUCCESS OF HOLOGRAM IN INDIA
Almost all Indian companies are adhering to ASPA code of conduct and are certified from ISO agencies for their quality commitment. To upgrade this commitment to next level, in 2010 ASPA initiative a project called “TUV-ASPA Hologram Safety & Security Management Systems (HSSMS)” with an aim to provide a document for developing a road map to upgrade hologram suppliers’ facilities / process. The standard covers solely the risk management of confidentiality, integrity and availabilityconsidering safety & security across the process of manufacturing. Now with the changes in global standards, ASPA is working on enhancement of these standards to next level keeping in mind the digital and physical security.
©2015 ASPA
• ASPA collects data from various sources and publish
reports.
• Consumer awareness
• Conduct Press campaigns and mobilise public opinion
from time to time spreading awareness to reach out
the various brand owners, State Government and
Central Government.
CREATING POSITIVE ENVIRONMENT FOR SECURITY HOLOGRAM
FACTORS BEHIND THE SUCCESS OF HOLOGRAM IN INDIA
©2015 ASPA
CASE STUDIES FOR EXCISE DEPARTMENT
19 2234
4250
5768
76 78 83
0
20
40
60
80
100
2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15
Puducherry State Revenue (US $ million)
56% growth
Puducherry first started using tax stamps on IMFL products in 2007-08, and the stamps contributed towards a 56% revenue growth. With the success Puducherry recently adopted security hologram on beer bottles.
©2015 ASPA © 2014 ASPA (formerly known as HOMAI) www.homai.org
Increase in revenue from
2004-05 to 2012-13 for Excise Department
Revenue in U
SD
1,666
1,412
1,201
669
388 333
0
200
400
600
800
1,000
1,200
1,400
1,600
1,800
Tamilnadu Karnataka UttarPradesh
MadhyaPradesh
Bihar WestBengal
STATES USING HOLOGRAM STATES NOT USING
©2015 ASPA
EXAMPLE – NEWSPAPER CLIPPINGS IN INDIA
Last year ASPA spends 30% of its revenue on public relation activities for industry enhancement
FACTORS BEHIND THE SUCCESS OF HOLOGRAM IN INDIA
©2015 ASPA
EXAMPLE - CONSUMER AWARENESS CAMPAIGN FOR LIQUOR BOTTLES
Such Posters were put
up at most of the liquor vends to create awareness of the HEAL
Some states also conducted mass media campaign
FACTORS BEHIND THE SUCCESS OF HOLOGRAM IN INDIA
Image courtesy: Holoflex
©2015 ASPA
FUTURE GROWTH
• Security hologram full potential can be used with integration of other existing technologies if provided as a solutions.
• Untapped market of tobacco tax stamps and high security applications such as currency.
• New Government mandate on Pharmaceuticals and made in India products.
• Change of perception : Need of more awareness to brand owners to adopt authentication solutions as a proactive step.
• Need to develop industry friendly applicators to ease the implementation of security hologram for various sectors.
• Need more involvement on collating the data and case studies.
FACTORS BEHIND THE SUCCESS OF HOLOGRAM IN INDIA
©2015 ASPA
THANK YOU !
Disclaimer: Presentations are intended for educational purposes only and do not replace independent professional judgment. Statements of fact and opinions expressed are those of the participants individually and, unless expressly stated to the contrary, are not the opinion or position of the ASPA. ASPA does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented. The data used here are from various published and electronically available primary and secondary sources. Despite due diligence the source data may contain occasional errors. In such instances, ASPA would not be responsible for such errors.