use of social media by security agencies of us and the world
TRANSCRIPT
A Social Media Report on
SECURITY AND POLICE FORCES in USA and the WORLD
LIST OF FAMOUS POLICE AND SECURITY TWITTER HANDLES IN USA
Name Twitter Handle Followers Facebook Likes FBI @FBI 1,067,859 1,154,232 CIA @CIA 772,546 258,516 Homeland Security @DHSgov 571,832 277,038
Boston Police @bostonpolice 301,511 129,864 NYPD News @NYPDnews 141,100 372,477 Seattle Police @SeattlePD 97,387 12,254 Kansas Police @kcpolice 61,654 29,206 Dallas Police @DallasPD 49,421 63,186 Las Vegas Police @LVMPD 39,574 46,484 San Francisco Police @SFPD 35,405 22,136 Los Angeles Police @LAPDHQ 30,104 44,050 Chicago Police @Chicago_Police 24,182 67,252 Houston Police @houstonpolice 13,119 69,674 San Diego Police @SanDiegoPD 11,439 24,868
FBI
FBI has more than a million followers, both on Facebook and Twitter
Followers : FB Page Likes :
Avg. Tweets/RTs per day: Avg. posts per day:
1,067,957 1,154,321
2 1
A huge number of followers and likes also mean increased engagement rate, which is commendable considering they only make one to two posts per day.
FACEBOOK PAGE LIKES GROWTH
Likes on FBI’s Facebook page increased by 102% in last 12 months. A more than 100 percent growth is an indication of appreciation from the public and their success on using Facebook effectively.
SOURCE: FANPAGEKARMA.COM
There are 45 twitter handles associated with the FBI which make sure the citizens receive important information on time.
FBI Las Vegas FBI Louisville FBI Jacksonville FBI Columbia FBI San Juan FBI Chicago FBI Denver FBI Milwaukee FBI Indianapolis FBI Springfield FBI Buffalo FBI Dallas FBI San Diego FBI Birmingham FBI LEB FBI Sacramento FBI New Haven FBI Cincinnati FBI Norfolk FBI StLouis FBI MostWanted FBI LittleRock
FBI FBI NewYork FBI Los Angeles FBI Washington Field FBI Miami FBI Portland FBI Boston FBI Records Vault FBI Albuquerque FBI SanFrancisco FBI Knoxville FBI Detroit FBI Cleveland FBI Salt Lake City FBI Richmond FBI Charlotte FBI Omaha FBI Pittsburgh FBI Jackson FBI Philadelphia FBI Seattle FBI Kansas City FBI Mobile
FBI’s most engaging posts on Facebook
High engagement also means, people rely on the information provided by FBI on social media channels.
FBI’s most engaging posts on Twitter
Higher engagement rate was seen among posts that were news related and involved the fate of many citizens.
What people think ? – Mixed Reactions
FBI getting mixed response from the people; specially criticized for being secretive. People want more openness in their methods.
CIA’s most engaging posts on Twitter – A tinge of Humor
Humor is one phenomenon that always works on all. CIA’s posts on Twitter, which received maximum attention are all funny statements related to in trend news stories. This not just keeps the audience engaged but also increases friendly terms between the two.
CIA’s reply to FBI on being welcomed to twitter
CIA knows how to keep the Human Face to Twitter!! Thanking and being humble is one such example.
CIA’s most engaging posts on Facebook
Posts that are related to providing information about serious news stories tend to get maximum attention.
NYPD’s most engaging posts An emotional approach to connect with the public
Innovative and fresh, the NYPD sure hit the right spot by engaging with their audience from an Emotional point of view. The likes and shares on their posts indicate that it worked!
Boston Police’s most engaging posts
Boston Police used a common approach of talking about things that concern and are related to the life of the commoners, such as awareness posts.
London Metropolitan Police
London Metropolitan Police’s most engaging posts
London Police focused on using posts which included humanity and an emotional angle. This helps project them as people who are just as human as the common people and remove fear from their minds.
INTERESTING FINDING
The twitter channels of police departments in USA are used as a medium for spreading awareness. They are not used for reporting crime or emergencies as they are not monitored 24/7.
COMPARISONS
TWITTER FOLLOWERS OF POLICE FORCES AND SECURITY AGENCIES THROUGHOUT THE WORLD
10,66,661
7,72,546
5,71,832
3,01,037 2,56,341
1,96,342 1,42,957 1,41,000
97,387
FBI CIA Homeland Security Boston Police London Police Manchester Police Nigeria Police Force NYPD Seattle
11,54,206
3,72,477
2,77,038 2,58,516 2,46,179 2,08,198
1,78,629 1,29,864
97,933 96,330
FBI NYPD Homeland Security
CIA Bangalore Traffic Police
Nigeria Police Force
NSA Boston Police Bangalore City Police
Greater Manchester
Police
FACEBOOK PAGE LIKES OF POLICE FORCES AND SECURITY AGENCIES THROUGHOUT THE WORLD
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A DIFFERENT APPROACH USED BY BANGALORE POLICE
Along with spreading news and information, Bangalore police is using their Social channels to address citizens’ complaints. An approach used by no other Police department (considered here) in the world.
http://www.thehindu.com/news/cities/bangalore/mn-reddi-asks-people-to-place-complaints-through-twitter/article6799240.ece
BANGALORE OFFICERS ALSO HAVE THEIR INDIVIDUAL CHANNELS
Apart from the existing Bangalore City Police and Bangalore Traffic Police channels, officers too have made individual channels to be accessible by the public with ease.
SUMMARY
It is nice to see police and security forces adapt well to social media, with the help of which they are sharing useful information, creating awareness among the public and keeping them up to date about the dos and don'ts. They also try different approaches to connect with the public – either through emotional pictures or messages or by adding a tinge of humor to their messages. They can use social media more effectively if they use an interactive approach with the public. The existing model is just one-sided communication.
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