use social media for success
DESCRIPTION
Social Media Strategies for RetailersTRANSCRIPT
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USE SOCIAL MEDIA FOR SUCCESS
Social =Success!
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AGENDA: THE NEW SOCIAL MEDIA REALITY
• Social Media is “Social” • Email
• Social Media Platforms• Facebook• Blog• Pinterest• You Tube• Twitter• Linked In • Google+• Instagram • Tumblr• About Me
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EMAIL MARKETING
• Email• Newsletters:
• Constant Contact• iContact
• Frequency: Min 1x per season• Many do 1x per month• May take trial and error to see what your customers
respond to!• Depending upon your customer don’t forget Snail Mail!!
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BLOGS
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GOOGLE NEWS ALERT
• Monitor the Web for interesting new content
• http://www.google.com/alerts• Google Alerts are email updates of the latest
relevant Google results (web, news, etc.) based on your choice of query or topic.
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PUT SOCIAL MEDIA FIRST!
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SOCIAL MEDIA FACTS
1. You need a Game Plan to be Successful! 2. It’s FREE! Apart from the staff time required…
note: “STAFF” time. Make posting part of staff duties…
3. Track1. Likes-FB2. Shares-FB3. Pins-Pinterest4. Views-You Tube
4. Measure1. Traffic on line or in store2. Conversion to Sales
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SOCIAL MEDIA FACTS PART 2
• What Kind of Information Should I be posting?• Trends-industry-YOU AS EXPERT!• Products, Looks, Outfits, in Your Store• What Customers are Buying and Saying• Contests-State Laws and FB Rules for Contests –MUST
use App• If you run a contest, plan on FB And Email Marketing
• Contests-State Laws and FB Rules for Contests –use an Application through a Page App or Canvas Page!!! • You can require a Like, Suggest Share with Friends
• Frequency---20 X per day---1 X per week?• Key: Objective? 1 X per day for most is fine!!
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SOCIAL MEDIA PART 3
• How to Engage?• Caption This with photo• Ask for photos• Fill in the Blank I am a Fashionista because ______.• Guess the correct answer multiple choice• Special events• What’s new• Pick Look A or B• Contests: See Part 2
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MONOPOLY SUCCESS
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THE PLAN
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IN GOOD COMPANY
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IT’S CAT!
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FROM HASBRO
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• Virtual pinboard allows you to discover, organize and share things on web
• Create boards on any topic of choice• Add a pin it button to product pages or a Follow
Me on Pinterest to your site• Download the pinterest pin it button so you can
pin and share
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PINTEREST: ENGAGE WITH CUSTOMERS
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• 140 character message• Answer questions• Brand Awareness: Build Buzz• Host special promotions• Host twitter parties• Customers help decide what retailer should carry
• Great for special events • #Blackcatplus event
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YOU TUBE
• Discover, watch and share original created videos• Video camera: personal hand-held video camera, iPad
• Promote videos on your own You Tube Channel, web site, FB page, Pinterest Page.
• Google Loves Video• Promote Your Business!
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MY ACTION PLAN
http://www.holidayinsights.com/moreholidays/august.htm
August, 2013 Bizarre and Unique Holidays
Month:
Admit You're Happy Month Family Fun Month National Catfish Month National Eye Exam Month National Golf Month Peach Month Romance Awareness Month Water Quality Month National Picnic Month
Weekly Events:
Week 1 National Simplify your Life Week Week 2 National Smile Week Week 3 Friendship Week Week 4 Be Kind to Humankind Week
August, 2013 Daily Holidays, Special and Wacky Days:
1 National Raspberry Cream Pie Day
2 National Ice Cream Sandwich Day
3 National Mustard Day first Saturday
3 National Watermelon Day
4 Friendship Day - First Sunday in August
4 International Forgiveness Day - First Sunday in August
4 Sisters Day - First Sunday in August
4 U.S. Coast Guard Day
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REFERENCES
• http://www.holidayinsights.com/moreholidays/august.htm
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PART TWO: WORK THE PLAN
• Holidays• Calendar , plug in dates• Example:
• CFA August Calendar
• To do this month• Facebook posts one per day• Pinterest posts—new merchandise• Twitter-cross post with FB or post in addition to• You Tube-video for summer dressing?