use social networking to improve business presentation to san francisco chinatown rotary

Use social networking to improve business (25 minute intro)

A presentation to the San Francisco Chinatown Rotary

Your competitors do, so should you

© Mark Anthony Germanos ● [email protected] ● 530-677-8864

mailto:[email protected]

Today’s Presenter

• Mark Anthony Germanos• Helping people use and

understand computers since 1992• Helping people use social

networking to attract new customers and retain current customers

• Restarted business in California with a cell phone and a Honda Civic



Presentation Menu

• Use Social Networking to Improve Business

• Make Better Decisions with a SWOT Analysis

• Run your Life Better with Microsoft Outlook

• Use LastPass, QR Codes and other No Cost Services as Valuable Tools in Your Business



Today’s Presentation

• Social networking already happens in person

• Social networking happens on the Internet

• Word of mouth on steroids• Why bother?• Facebook = ?, Blog = ? He might be expecting

audience participation



Our Time is Valuable

• “25 minutes is not enough”• “Need to cover…”• Workbook PDF is available• Business card Link today• No cost to Rotarians

He could talk social media until midnight



Special Thanks to Roger Quan

For inviting me to be here



• Reduce your computer support costs

• Keep your business in business after a disaster

• Use social networking to attract new customers and retain current customers

How to Make Computer Systems…



We Already Use Social Networking

• My friend Daphne needs more small business owner friends. Where can she find them?

• What are Daphne’s options?• How does Daphne find them?• Word of mouth referrals• Referral by someone Daphne trusts



Marketing Tools

• New at one time, but now mandatory• Your competitors use them



Return on Investment

• ROI?• You will still be in business in five years



Web-based Social Networking

• Blog, Facebook, LinkedIn, Meetup, MySpace, Twitter, et al.

• 277 sites, as of January 16, 2010• Today…Facebook, Blog and Web Site• No membership fees for basic accounts at the

sites discussed today



Web Site

• Litmus test for serious businesses• Document with the largest audience• Web sites are created and forgotten • Agenda…establish expertise, nourish

connections and bring out a response• http://cameronparkcomputer.com


http://cameronparkcomputer.com/


Blog (Web Log)

• Entries are short and quick • Not as pretty, but that’s OK• Less overhead than web pages • Agenda…establish expertise, nourish

connections and bring out a response• http://markgermanos.posterous.com


http://markgermanos.posterous.com/


• Personal profiles, status updates and posts• 648,000,000 active users; half login daily• International ranking• Agenda…establish expertise, nourish

connections and bring out a response• http://www.facebook.com/markanthonygermanos


http://www.facebook.com/markanthonygermanos


News Feed• Information you want Facebook to retrieve for

you (friends’ status updates)• Exclusive to you• You must login




Wall• Information you want to share• Visible to others• Posts, RSS Feeds, Tags• Establish your credibility• Nourish connections


My Social Networking Flowchart

My web siteMy blogMy status updateson LinkedIn

My wall and profileon Facebook

My tweets on Twitter

Call to Action



Social Networking Image


Who would you trust?


Case Study

• I know a perfect forum for Daphne• San Francisco Chinatown Rotary• Go to the Fun Fest• Facebook entry Blog Web Site



Monday’s Entries

What I was Promoting on Monday

Live Demo

• Internet access now?• Do you want to see the magic?• How will this help your business?



It’s Just an E-mail

• The magic is in the links• How will this help your business?



Summary

• Use social networking to improve business. Your competitors do, so should you

• Agenda…establish expertise, nourish connections and bring out a response

• Maintain client relationships• We help you market your business• Let us run your network while you run your

business



Submit Business Cards

• Link to How to Use Social Networking workbook– No charge for Rotarians– Today

• Message on the back– “1” = Call me! Call me!– “2” = I need a speaker for my group– “3” = I have a referral



1. Why should you use social networking? ______________________________________________________

2. What is your return on investment? _________________________________________________________

3. International rankings: ___ United States, ___ China, ___ Facebook Users, ___ India

4. What is the litmus test? __________________________________________________________________

5. Fill in the blanks

Call to Action

For Your Review

