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C E L E B R A T I N G 1 0 Y E A R S O N MAKE THE ENTER THE More than 126 million Clifford books in print CLIFFORD THE BIG RED DOG, CLIFFORD, BE BIG and associated logos are TM Norman Bridwell. All Rights Reserved. The PBS KIDS logo is a registered mark of PBS and is used with permission. For over forty-five years, Clifford The Big Red Dog has been entertaining generations of children and families with his BIG-hearted stories in books and on television. Scholastic has introduced a national campaign, BE BIG!, that invites everyone, big and small, to raise awareness for how Clifford’s Big Ideas can make the world a better place. Use the books in this brochure to introduce CLIFFORD’S BIG IDEAS to readers everywhere! BE BIG Marketing Highlights: B RO A D CA S T PA R TNE R Clifford celebrates its 10th Anniversary on PBS KIDS in 2010! C OR P OR ATE S P O N SOR American Family Insurance is the first official sponsor of BE BIG! N O N-P ROF IT PA R TNE R HandsOn Network, the largest volunteer management organization in the nation, is the official non-profit partner of the BE BIG campaign. MA R KETING & P RO M O TI O N • Second Annual BE BIG IN YOUR COMMUNITY CONTEST • The BE BIG Promise Campaign • Extensive national advertising and promotional support including print, online, and out of home

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Page 1: Use the books in this brochure to introduce … › sites › default › files › Introduce...TRUTHFUL BEBE KIND PLAY FAIR e o A brand-new original reader from Norman Bridwell Clifford’s

CELE

BRATIN

G 10 YEARS ON

MAKE THE

ENTER THE More than126 million

Clifford books in print

CLIFFORD THE BIG RED DOG, CLIFFORD, BE BIG and associated logos are TM Norman Bridwell. All Rights Reserved. The PBS KIDS logo is a registered mark of PBS and is used with permission.

For over forty-five years, Clifford The Big Red Dog has been entertaining generations

of children and families with his BIG-hearted stories in books and on television.

Scholastic has introduced a national campaign, BE BIG!, that invites everyone, big and small, to raise awareness for how Clifford’s Big Ideas

can make the world a better place.

Use the books in this brochure to introduce ClIfford’s BIG IdEAs

to readers everywhere!

BE BIG Marketing Highlights:

BBroAdCAsT PArTNErClifford celebrates its 10th Anniversary on PBS KIDS in 2010!

CCorPorATE sPoNsorAmerican Family Insurance is the first official sponsor of BE BIG!

NNoN-ProfIT PArTNErHandsOn Network, the largest volunteer management organization in the nation, is the official non-profit partner of the BE BIG campaign.

MAMArKETING & ProMoTIoN• Second Annual BE BIG IN YOUR COMMUNITY

CONTEST • The BE BIG Promise Campaign• Extensive national advertising and promotional

support including print, online, and out of home

Page 2: Use the books in this brochure to introduce … › sites › default › files › Introduce...TRUTHFUL BEBE KIND PLAY FAIR e o A brand-new original reader from Norman Bridwell Clifford’s

BELIEVE IN YOURSELF

BE RESPONSIBLE

BE A GOODFRIEND

HELP OTHERS

Clifford’s first Halloween978-0-545-21774-3 • $6.99 Board Book • July 2010

scholastic reader level 1: Clifford’s Busy Week 978-0-545-22312-6 • $3.99 6x9 • May 2010

scholastic reader level 1: Clifford’s Best Pals 978-0-545-22315-7 • $3.99 6x9 • May 2010

CLIFFORD THE BIG RED DOG, CLIFFORD, BE BIG and associated logos are TM Norman Bridwell. All Rights Reserved. The PBS KIDS logo is a registered mark of PBS and is used with permission.

www.scholastic.com/cliffordbebig

Clifford Goes to dog school 978-0-545-21577-0 • $3.99 8x8 • May 2010

Clifford’s Good deeds978-0-545-21579-4 • $3.99 8x8 • May 2010

Clifford the Big red dog978-0-545-21578-7 • $3.99 8x8 • May 2010

Clifford the firehouse dog978-0-545-21580-0 • $3.998x8 • May 2010

AVAIlABlE NoW

Clifford the Champion 978-0-545-10146-2 • $15.99 Jacketed Hardcover

Clifford’s first Valentine’s day978-0-545-20011-0 • $6.99 Board Book

Clifford’s first Easter978-0-545-20010-3 • $6.99 Board Book

sUMMEr 2010

Page 3: Use the books in this brochure to introduce … › sites › default › files › Introduce...TRUTHFUL BEBE KIND PLAY FAIR e o A brand-new original reader from Norman Bridwell Clifford’s

WORKTOGETHER

SHARE

HAVERESPECT

Clifford’s Thanksgiving day Visit978-0-545-21581-7 • $3.998x8 • September 2010

Clifford’s Puppy days978-0-545-21583-1 • $3.998x8 • September 2010

Clifford at the Circus978-0-545-21584-8 • $3.998x8 • September 2010

Clifford’s Manners978-0-545-21586-2 • $3.998x8 • September 2010

scholastic reader level 1: Clifford’s first sleepover978-0-545-22316-4 • $3.99 6x9 • September 2010

scholastic reader level 1: Clifford is a star978-0-545-22317-1• $3.99 6x9 • September 2010

Clifford’s first Christmas 978-0-545-21773-6 • $6.99 Board Book • September 2010

Clifford’s family 978-0-545-21585-5 • $3.99 8x8 • September 2010

CLIFFORD THE BIG RED DOG, CLIFFORD, BE BIG and associated logos are TM Norman Bridwell. All Rights Reserved. The PBS KIDS logo is a registered mark of PBS and is used with permission.

www.scholastic.com/cliffordbebig

fAll 2010

Page 4: Use the books in this brochure to introduce … › sites › default › files › Introduce...TRUTHFUL BEBE KIND PLAY FAIR e o A brand-new original reader from Norman Bridwell Clifford’s

BE TRUTHFUL

BEKIND

PLAYFAIR

e o

Abrand-new

originalreader from

NormanBridwell

Clifford’s Happy Easter 978-0-545-21587-9 • $3.99 8x8 • January 2011

Clifford Visits the Hospital 978-0-545-21588-6 • $3.99 8x8 • March 2011

Clifford’s BIG dictionary 978-0-545-21772-9 • $12.99

scholastic reader level 1: Clifford Makes the Team 978-0-545-23141-1 • $3.99 6x9 • March 2011

scholastic reader level 1: Clifford’s Class Trip978-0-545-22319-5 • $3.99 6x9 • January 2011

Clifford’s Birthday Party978-0-545-21589-3 • $3.99 8x8 • January 2011

Clifford Takes a Trip 978-0-545-21591-6 • $3.998x8 • January 2011

Clifford’s day with dad 978-0-545-21593-0 • $3.99 8x8 • March 2011

CLIFFORD THE BIG RED DOG, CLIFFORD, BE BIG and associated logos are TM Norman Bridwell. All Rights Reserved. The PBS KIDS logo is a registered mark of PBS and is used with permission.

www.scholastic.com/cliffordbebig

sPrING 2011

CoMINGIN

sUMMEr 2011