use wordpress to become a social proprietor
DESCRIPTION
As presented to Word camp Toronto 2013, thoughts and observations on how to get started with hosting and building your brand on the internet.A short guide to setting up WordPress for businesses and how to properly optimize your website content.TRANSCRIPT
USING WORDPRESS TO BECOME A SOCIAL PROPRIETORPresented by Terry Heenan, Context Canada
Word Camp Toronto 2013
LESSONS LEARNED
THAT WAS HOW YOU DID IT, BACK IN THE DAY!
YOUR FIRST WORDPRESS WEBSITE
Take control! Do not rely on your cousins best friends’
girlfriend! Google is your friend .ca shows you are Canadian, eh
WORDPRESS.ORG VS WORDPRESS.COM
• Wordpress.com is free but you don’t control your url
• Wordpress.org costs money but you do control your url
REGISTER YOUR DOMAIN NAME
REQUIREMENTS FOR SELF HOSTING
REQUIREMENTS FOR SELF HOSTING
1 click install What is MYSQL ? Mozilla Firefox (recommended browser)
http://www.mozilla.org/en-US/firefox/all/ FileZilla (recommended FTP program)
https://filezilla-project.org/download.php Notepad++ (recommended text editor)
http://notepad-plus-plus.org/download/v6.4.5.html
INSTALLING WORDPRESS
INSTALLING WORDPRESS
Then type http://yourbusinessurl/wp-admin/ into Firefox and you are ready to start using WordPress.
INSTALLING WORDPRESS
Setup site security Implement a back up-strategy Choose a theme Create new Users Verify your site
INSTALLING WORDPRESS
INSTALLING WORDPRESS
Choose a Theme Use a responsive design Utilize the Child theme capability of
WordPress Google search will help you find a variety of
themes
ANOTHER LESSON LEARNED
ANOTHER LESSON LEARNED
ANOTHER LESSON LEARNED
ANOTHER LESSON LEARNED
ANOTHER LESSON LEARNED
BRANDING YOUR WEBSITE
Build your brand Link to your business partners Optimize your content Set up Google Analytics
BRANDING YOUR WEBSITE
CREATE QUALITY CONTENT
Try not to become a man of success, but rather try to become a man of value.
Albert Einstein
WORDPRESS BUILDING BLOCKS
Permalinks Categories and Tags Meta data Alt tags Links
PERMALINKS
WordPress SEO by Yoast http://yoast.com/
USING WORDPRESS SEO BY YOAST
USING WORDPRESS SEO BY YOAST
USING WORDPRESS SEO BY YOAST
USING WORDPRESS SEO BY YOAST
USING WORDPRESS SEO BY YOAST
PERMALINKS IN THE URL
POSTS: CATEGORIES AND TAGS
Categories allow for a broad grouping of post topics,
Tags can be used to describe a post in more specific terms
Each post must be attached to at least one category
The use of tags is entirely optional
CATEGORIES AND TAGS
If you publish a post attached to a category “food,” the URL will look like this:http://yourbusinessname.ca/category/food/
CATEGORIES AND TAGS
The same post using the tag “food” will look like this:http://yourbusinessname.ca/tag/food/
CATEGORIES AND TAGS
If you publish a post attached to a category “food” and with the tag “rice”, the URLs will look like this:http://yourbusinessname.ca/category/food/http://yourbusinessname.ca/tag/rice/
CATEGORIES AND TAGS
Categories can have a hierarchy You can have Child categories
CATEGORIES
TAGS
Tags, however, exist in their own right Tags have no set relationship to anything
else Categories can be changed to Tags No limit to the number of tags
ADDING TAGS
ADDING TAGS
ADDING TAGS
USING WORDPRESS QUICK EDITOR
USING LINKS WITH WORDPRESS
Create custom links Improve your SEO score with links Hyperlink to other web pages Link to internal content (Posts/Pages) TEST your links
USING LINKS WITH WORDPRESS
USING LINKS WITH WORDPRESS
USING WORDPRESS FOR SEO
WORDPRESS SEO: FINAL STEPS
WORDPRESS SEO: FINAL STEPS
WORDPRESS SEO: FINAL STEPS
WORDPRESS SEO: FINAL STEPS
WORDPRESS SEO: FINAL STEPS
WORDPRESS SEO: FINAL STEPS
WORDPRESS SEO: FOCUS
BE A SOCIAL PROPRIETOR
Engage your audience Write content that reflects your business Provide insights into your operations Become the “RELIABLE SOURCE’ for your
product
BE A SOCIAL PROPRIETOR
Find ways to tell your story Use example of customer service issues Provide product applications Publish manuals Brag about your accomplishments
BE A SOCIAL PROPRIETOR
Build up your Links Use Social Media to share Add connections to LinkedIn profiles, Twitter
and Facebook feeds Collect email addresses Use the Comment feature in WordPress
BE A SOCIAL PROPRIETOR
Monitor your Social conversations Reply to Comments Use Google Analytics Keep your site updated
BE A SOCIAL PROPRIETOR
Google Places Yelp and Foursquare YouTube Webmaster tools
WORDPRESS: A LESSON TO REMEMBER
WORDPRESS: A LESSON TO REMEMBER
WORDPRESS: A LESSON TO REMEMBER
WORDPRESS: A LESSON TO REMEMBER
WORDPRESS: A LESSON TO REMEMBER
WORDPRESS: A LESSON TO REMEMBER
WORDPRESS: A LESSON TO REMEMBER
"Publish or perish“ Harold Jefferson Coolidge
USE WORDPRESS TO BECOME A SOCIAL PROPRIETOR
USE WORDPRESS TO BECOME A SOCIAL PROPRIETOR
Presented by Terry Heenan www.contextcanada.ca