user-driven companies - start from the inside
Post on 17-Oct-2014
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DESCRIPTION
User-driven companies are likely to do well in the new economy, but they must start from the inside by engaging employees in the same way. This was a talk I gave at Next09 in HamburgTRANSCRIPT
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User-Driven?a contribution to Next09 and its
discussion of ‘sharing’, May 2009
www.headshift.com
Lee Bryant, May 2009
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( if this talk was user-driven,I would be asking questions,
not standing here showing off, pretending I know something )
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what do we mean by user-driven?
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User-centred product design
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User-driven innovation
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the open source movement as a model
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can we think beyond user “involvement” and ‘bake in’
a more participativeapproach to business?
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Is user-driven innovation meaningfulor just a surface activity?
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Digg, Dell and Potato Crisps? Any more?
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Digg, Dell and Potato Crisps? Any more?
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Digg, Dell and Potato Crisps? Any more?
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is this enough?
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how do companiestalk to customers?
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mass production, marketing, segmentation
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CRM: we do not value you or your call
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VRM: a user-driven alternative?
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but the times they are a’changin’
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Downturn exposes costly models
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Flat, responsive structures will win
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Shared business models look good
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what is the goal of a company?
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Sustainable income, status or plunder?
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taking the long view:pillage != social status
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Older models of trading networks
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(Hamburg and the Hanseatic League)
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Corporates with a social mission?
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Even banking used to be a profession
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...before it descended into plunder
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To be user-driven,you must be people driven
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No point being open at the edges...
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... if you treat your staff like machines
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user-driven starts with your ownpeople - they must be ‘drivers’ too
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Harnessing people powerinside and outside
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Allow your staff to be human too
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Let them engage with customers
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We need consistent people values throughout the business
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what will successful companiesof the future look like?
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(cc) http://www.flickr.com/photos/yuan2003/403643949/
The ecosystem is everything...
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Create shared meaning & purpose
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Trust your network to support you
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http://www.headshift.com
Except where otherwise stated, photos courtesy of Flickr using Creative Commons license. Thanks to the following photographers:
http://www.flickr.com/photos/jadezz/100313191/
http://www.flickr.com/photos/notsogoodphotography/503637906/
http://www.flickr.com/photos/squeakymarmot/186090163/sizes/l/
http://www.flickr.com/photos/erix/2657100921
http://www.strategylab.dk/news/danish-programme-for-user-driven-innovation/
http://en.wikipedia.org/wiki/File:Extent_of_the_Hansa.jpg
http://www.flickr.com/photos/49024304@N00/298075222/
http://www.flickr.com/photos/gentiane/2752064974/sizes/o/
http://lh5.ggpht.com/_T2nVQ-Ml0xY/SNOxKSzQhgI/AAAAAAAAEuw/XQeFy-mPsvk/image-5.jpg
http://www.enabledbydesign.org
http://www.carbodydesign.com/archive/2008/05/15-virtual-painting-at-ford/1914-Ford-Model-T-Painting-lg.jpg
http://www.flickr.com/photos/jurvetson/52581560
http://www.usdesignstudio.co.uk/freerange.html
http://www.flickr.com/photos/schoschie/8821223/
(cc) http://www.flickr.com/photos/yuan2003/403643949/
http://www.flickr.com/photos/aturkus/139818702/sizes/l/
http://www.flickr.com/photos/yuan2003/403643949/
http://www.flickr.com/photos/cheesepicklescheese/419050330/
http://www.flickr.com/photos/dplanet/94442623/